Autoextremist: a masterclass in greed

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Thread: Autoextremist: a masterclass in greed

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    Autoextremist: a masterclass in greed

    PDL rant about Porsche on this week AE rant of the week. www.autoextremist.com
    A MASTERCLASS IN GREED.
    DateMONDAY, JULY 6, 2020 AT 10:17AM
    By Peter M. DeLorenzo

    Detroit. It’s no secret that Porsche has leveraged its brand cachet for all it's worth. The once-humble little car company founded on the idea of building lithe sports cars has grown into an automotive touchstone and one of the most profitable car companies in the world.

    That Porsche was forced to stray far from its roots, however, was inevitable. After all, building legendary sports cars and fantastic racing cars – and achieving major racing victories across the globe – could only take the company so far before the realities of survival became the single most important issue facing the company.

    Becoming part of the VW Group juggernaut allowed Porsche to have a solid foundation of financial stability, but even that wasn’t enough. So, the company embarked on a strategy that Porsche operatives believed would allow it to survive – and thrive – well into the future. Starting with the Cayenne SUV and further expanded with the Macan SUV, Porsche focused on the hottest market segment and made the transition from being a sports car maker that happened to dabble in SUVs, to an SUV maker that happened to still build sports cars for the True Believers willing to invest in the brand. And now, Cayenne and Macan account for more than 60 percent of Porsche sales worldwide.

    But being part of the VW Group has brought new pressure to bear on Porsche. VW is going all-in on electrification of its vehicle lineup, and Porsche is expected to contribute mightily to that effort. Which is why the company is offering its new, fully electric Taycan. But there’s proof that this transition is going to be costly for Porsche, because the company is pulling the plug on its factory-supported Porsche 911 RSRs in the IMSA WeatherTech SportsCar Championship at the end of the season. The symbolism of this move was hard to miss. Porsche is walking away from its raison d’etre – competing at the highest level of major league sports car racing – in order to devote all of its engineering focus and energy to building more EVs throughout its product lineup. That Porsche still makes brilliant sports cars – the 718 and 911 - is duly noted, and they will for years to come. Slowly but surely, however, Porsche is transforming into something else altogether, and where the company will end up will be interesting to watch.

    One thing that will never change at Porsche, apparently, is the fact that they employ the most creative – and flat-out usurious – pricing and option structure in the business, which is the reason it is one of if not the most profitable car company in the world. Now, to be clear, I have no problem with car companies making money; it’s the name of the game, in fact. But Porsche’s pricing approach has been to gouge both its True Believer enthusiasts and its new SUV aficionados with equal ruthlessness. It’s nothing short of a Masterclass in Greed.

    For today’s discussion, I will give just one example of Porsche’s prodigious fleecing of its customers, but you can certainly extrapolate this across its entire product lineup. Let’s take a close look at the new Porsche Cayenne GTS Coupe, which has experienced saturated automotive media coverage of late.

    To call the Cayenne GTS Coupe a “coupe” is disingenuous, at best, because it’s just a four-door Cayenne with a slightly faster back, and less rear headroom. But this trend is not new, as BMW and Mercedes-Benz have been flogging this notion for years. I guess some would could call it “sporty,” but I loathe that description when it comes to automobiles, so I’ll just leave it here.

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    Re: Autoextremist: a masterclass in greed

    If you want a Porsche, you pay for a Porsche.

    I don't think it's "fleecing" when the sheep willingly go to slaughter. And while a fool and his money are soon parted, I'd guess most Porsche customers know exactly what they're doing.

    Maybe nothing else to write about this week. Very sad.
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    Re: Autoextremist: a masterclass in greed

    Was thinking the same thing.... VW is clearly gouging, but no one is forcing people to buy one, so can you blame Porsche?

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    Re: Autoextremist: a masterclass in greed

    Oh, they're not even close to gouging.
    How 'bout this?

    https://www.hermes.com/us/en/product...g-H077893CJAP/

    Doesn't even come with a key!
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    Re: Autoextremist: a masterclass in greed

    Quote Originally Posted by eaton53 View Post
    Oh, they're not even close to gouging.
    How 'bout this?

    https://www.hermes.com/us/en/product...g-H077893CJAP/

    Doesn't even come with a key!
    Or a ring
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    Re: Autoextremist: a masterclass in greed

    Quote Originally Posted by eaton53 View Post
    Oh, they're not even close to gouging.
    How 'bout this?

    https://www.hermes.com/us/en/product...g-H077893CJAP/

    Doesn't even come with a key!
    Holy crap, probably costs $2 to make, just shows Porsche has more room to gouge even more!

    Even if I were the worlds richest man I'd not spend $1k on a trinket like that that doesn't even do anything.

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    Re: Autoextremist: a masterclass in greed

    Quote Originally Posted by eaton53 View Post
    Oh, they're not even close to gouging.
    How 'bout this?

    https://www.hermes.com/us/en/product...g-H077893CJAP/

    Doesn't even come with a key!
    Looks like Coach on steroids. But when you have money to burn and care so much about what others think of you, hell, what's 1000 bucks spent on basically nothing?
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    Re: Autoextremist: a masterclass in greed

    Quote Originally Posted by Neanderthal View Post
    Looks like Coach on steroids. But when you have money to burn and care so much about what others think of you, hell, what's 1000 bucks spent on basically nothing?
    But is anyone going to even know you have a $1,000 doohickey? I doubt it will feel or look much different than a decent $20 keyholder (though I've never seen a keyholder - I just use my pocket). And if you are that rich, don't you pay someone else to hold onto your keys?

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    Re: Autoextremist: a masterclass in greed

    The author, Peter DeLorenzo, hasn't gotten the memo yet. You can't use the word "Masterclass." I propose Highway Robber Class.
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    Re: Autoextremist: a masterclass in greed

    Good for them! It's not like they're gouging on mediocre products (Detroit has been doing that for years). Most brands would kill to be in Porsche's position.

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    Re: Autoextremist: a masterclass in greed

    Quote Originally Posted by BlackGTP View Post
    But is anyone going to even know you have a $1,000 doohickey? I doubt it will feel or look much different than a decent $20 keyholder (though I've never seen a keyholder - I just use my pocket). And if you are that rich, don't you pay someone else to hold onto your keys?
    I know very little about the Coach crowd, but my wife is familiar with it. Them. It's mediocre stuff, but it sells for VERY high prices. High at least to us mortals, higher than I'd pay for some crap Chinese crap. But in those circles apparently it's just too like kewl,ya know!? I'm assuming it's the same with this whateverinhellitis POC.

    Quote Originally Posted by The Handler View Post
    Good for them! It's not like they're gouging on mediocre products (Detroit has been doing that for years). Most brands would kill to be in Porsche's position.
    Yeah. Build it and...

    I don't see a lot of "$4000 off this week only! 0% for 84 month Porsche mortgage, come now!" ads for der Porsche.
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    Re: Autoextremist: a masterclass in greed

    Quote Originally Posted by Neanderthal View Post
    If you want a Porsche, you pay for a Porsche.

    I don't think it's "fleecing" when the sheep willingly go to slaughter. And while a fool and his money are soon parted, I'd guess most Porsche customers know exactly what they're doing.

    Maybe nothing else to write about this week. Very sad.
    Quote Originally Posted by BlackGTP View Post
    Was thinking the same thing.... VW is clearly gouging, but no one is forcing people to buy one, so can you blame Porsche?
    Quote Originally Posted by The Handler View Post
    Good for them! It's not like they're gouging on mediocre products (Detroit has been doing that for years). Most brands would kill to be in Porsche's position.
    I'd agree with you all. When it comes to things like this most buyers know exactly what they're doing and are willing to do it.

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    Re: Autoextremist: a masterclass in greed

    Quote Originally Posted by BlackGTP View Post
    But is anyone going to even know you have a $1,000 doohickey? I doubt it will feel or look much different than a decent $20 keyholder (though I've never seen a keyholder - I just use my pocket). And if you are that rich, don't you pay someone else to hold onto your keys?
    Most people had never heard of Hermes before this:
    https://janefinds.com/blogs/janes-gu...-cultural-icon

    It's similar to the vast majority of people not knowing what Patek Philippe is.
    At least there's some justification for Patek's pricing... there's a lot going on in much of their stuff.
    Hermes is still just some leather sewn together.

    Then there was this Hermes Edition Veyron.
    https://jalopnik.com/bugatti-veyron-...lion-bu-363992
    Yours for only an extra $1.3 million more than the regular Veyron that was sold to the unwashed masses.

    As you can see, Porsche have barely scratched the surface of what's possible.
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    Re: Autoextremist: a masterclass in greed

    Quote Originally Posted by BlackGTP View Post
    Was thinking the same thing.... VW is clearly gouging, but no one is forcing people to buy one, so can you blame Porsche?
    remember there is Audi AND VW "below" and Lamborghini + Bentley "above" so the "gouging" is "tuned" to the product pricing stack

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    Re: Autoextremist: a masterclass in greed

    I wouldn't call what Porcsche did a "masterclass in greed" it was more like "a masterclass in survival"...without the Cayenne and Maycan, Porsche wouldn't have ever been able to survive off the 911 and Cayman/Boxter alone
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