Hummer EV to be sold at only about half of GMC dealerships

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Thread: Hummer EV to be sold at only about half of GMC dealerships

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    GMI Staff Member Premium Member nadepalma's Avatar
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    Hummer EV to be sold at only about half of GMC dealerships

    Hummer EV to be sold at only about half of GMC dealerships
    Cost, location and customer experience are cited as reasons
    BEN HSU
    Oct 26th 2020
    autoblog.com

    The new 1,000-horsepower Hummer EV will be sold under the GMC brand, but you won't find it in every GMC showroom. Currently, just about half of GMC's dealers have agreed to take on the electric truck, Buick GMC VP Duncan Aldred told investors on a conference call last week.

    According to Muscle Cars and Trucks, there are a number of reasons for the irregular availability. For one, there's the cost of upgrading dealerships to sell and service a fully electric vehicle. Stores would need to be upgraded with charging stations, and service centers would require new tools and training to work on an EV.

    Then there's the customer experience. At $112,595, the initial Hummer EV Edition 1 caters to a different clientele than the traditional GMC truck. The planned EV3X trim level that arrives in late 2022 and EV2X arriving in spring 2023 will start at just below $100,000 and $90,000, respectively. Some sellers believe that customers paying six figures for a vehicle will expect certain niceties that will necessitate showroom upgrades as well. Complimentary doughnuts, at least.

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    Re: Hummer EV to be sold at only about half of GMC dealerships

    Quote Originally Posted by nadepalma View Post
    Hummer EV to be sold at only about half of GMC dealerships
    Cost, location and customer experience are cited as reasons
    BEN HSU
    Oct 26th 2020
    autoblog.com

    The new 1,000-horsepower Hummer EV will be sold under the GMC brand, but you won't find it in every GMC showroom. Currently, just about half of GMC's dealers have agreed to take on the electric truck, Buick GMC VP Duncan Aldred told investors on a conference call last week.

    According to Muscle Cars and Trucks, there are a number of reasons for the irregular availability. For one, there's the cost of upgrading dealerships to sell and service a fully electric vehicle. Stores would need to be upgraded with charging stations, and service centers would require new tools and training to work on an EV.

    Then there's the customer experience. At $112,595, the initial Hummer EV Edition 1 caters to a different clientele than the traditional GMC truck. The planned EV3X trim level that arrives in late 2022 and EV2X arriving in spring 2023 will start at just below $100,000 and $90,000, respectively. Some sellers believe that customers paying six figures for a vehicle will expect certain niceties that will necessitate showroom upgrades as well. Complimentary doughnuts, at least.

    CONTINUE AT LINK ABOVE
    So many gm dealers are just run down in my area of western mass, it is a good point though that spending 6 figures for a vehicle should also come with a nice new clean dealership with all the modern necessities to get service from. I simply don't have any around here, all the gm dealership are well over 20 years old and nothing to write home about. Lexus, all the german makes all have nice newer facilities in my area, gm has simply gone with the it's good enough approach for the last couple decades here.

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    Re: Hummer EV to be sold at only about half of GMC dealerships

    Makes sense, if I had a GMC dealership I'd sign up to sell the Hummer if there were BMW, Audi, Mercedes and Land Rover dealers in my market. If they aren't there then I doubt that market can support the Hummer.

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    Re: Hummer EV to be sold at only about half of GMC dealerships

    GMC/Buick has as similar problem as Cadillad, too many mediocre dealerships. A loaded Yukon Denali hits $80k nowadays & there are expectations with that. This new Hummer only raises those expectations. And yes, I do consider the condition of the Dealership where I choose to have my vehicles serviced.
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    Re: Hummer EV to be sold at only about half of GMC dealerships

    Quote Originally Posted by CJH View Post
    GMC/Buick has as similar problem as Cadillad, too many mediocre dealerships. A loaded Yukon Denali hits $80k nowadays & there are expectations with that. This new Hummer only raises those expectations. And yes, I do consider the condition of the Dealership where I choose to have my vehicles serviced.
    My local dealership is fantastic, newly remodeled even though they had just remodeled to be the flagship Saturn dealership right before they shut down Saturn. But I didn't buy my CT4 there, the dealership I bought from is the highest volume GM dealer in the state, I was floored by the number of people buying cars. Decent looking dealership, I think because of the volume it dirties things up fast - could have used a paint job. But that aside, when they asked for feedback my comment was that they need to make a special area for Cadillac buyers. My salesperson was trained to be a Cadillac saleswoman and did a nice job, but the desk we completed the transaction at was cramped and I was in a "cubicle sea". It didn't feel like a luxury experience. Though overall it was a positive experience.

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    Re: Hummer EV to be sold at only about half of GMC dealerships

    Image 2000 (The Tower and Drive Thru Service Write Up Stall), Revamp 2010, (dull down the Tower, New GM, New Look) now Image 2022 (Rugged but Environmentally Sound) Hummer Look. A lot of Revamps for the Same old GM.

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    Re: Hummer EV to be sold at only about half of GMC dealerships

    I imagine 1/2 of the GMC dealers are also in markets that will NOT buy OR even receive the Hummer so paying to upgrade just the HUMMER is quite pointless
    dealers out in the country / small town are NOT likely to sell many EV anything compared to MORE urban area dealers

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    Re: Hummer EV to be sold at only about half of GMC dealerships

    Quote Originally Posted by richmond2000 View Post
    I imagine 1/2 of the GMC dealers are also in markets that will NOT buy OR even receive the Hummer so paying to upgrade just the HUMMER is quite pointless
    dealers out in the country / small town are NOT likely to sell many EV anything compared to MORE urban area dealers
    I'd be interested to know if these are really Hummer specific upgrades or upgrades to be able to service any GM electric vehicle. I can see rural GMC dealerships opting out of Hummer. But if these are general BEV updates they don't necessarily need to do them right now, but they might need to in a few years anyway. Were I one of those dealers I'd wait an see vs. doing it now, but have in my mind that sometime within something like 5 years I'll have to take the plunge.

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    Re: Hummer EV to be sold at only about half of GMC dealerships

    It's about selling Gucci Tennis Shoes, out of a J.C. Pennies, no matter what you do to the Store Front, it is still J.C. Pennies clientele that go there to shop. The rest of the Store is full of J.C. Pennies Products.

    (I didn't say Wal Mart)

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    Re: Hummer EV to be sold at only about half of GMC dealerships

    Quote Originally Posted by InCogKneeToe View Post
    It's about selling Gucci Tennis Shoes, out of a J.C. Pennies, no matter what you do to the Store Front, it is still J.C. Pennies clientele that go there to shop. The rest of the Store is full of J.C. Pennies Products.

    (I didn't say Wal Mart)
    People shopping for the Hummer EV aren't impulse buying while looking at a Buick Encore. They're shopping for the Hummer. The JC Penny analogy is a totally different animal.
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    Re: Hummer EV to be sold at only about half of GMC dealerships

    Quote Originally Posted by InCogKneeToe View Post
    It's about selling Gucci Tennis Shoes, out of a J.C. Pennies, no matter what you do to the Store Front, it is still J.C. Pennies clientele that go there to shop. The rest of the Store is full of J.C. Pennies Products.

    (I didn't say Wal Mart)
    I think it would be ok if dealers have a section where high end car transactions take place. Corvette, Cadillac, Hummer, Denali, certain Camaro models, etc should be handled in that separate section. Easier said than done as a lot of dealers don't have additional space. I don't think a GM dealership, selling many low end vehicles, on its own is a deal breaker, but they need to do something to make the experience special for the high end.

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    Re: Hummer EV to be sold at only about half of GMC dealerships

    Makes sense with rolling out such a leap in product technology.
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    Re: Hummer EV to be sold at only about half of GMC dealerships

    Make all EVs sold at standalone Dealerships. Get out from under the out moded franchise agreements.

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    Re: Hummer EV to be sold at only about half of GMC dealerships

    Quote Originally Posted by InCogKneeToe View Post
    It's about selling Gucci Tennis Shoes, out of a J.C. Pennies, no matter what you do to the Store Front, it is still J.C. Pennies clientele that go there to shop. The rest of the Store is full of J.C. Pennies Products.

    (I didn't say Wal Mart)
    Kind of like selling a $500k Ford GT next to a $30k Ford Escape?
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    Re: Hummer EV to be sold at only about half of GMC dealerships

    No surprise. If you are spending 100 plus grand you expect a certain level at a dealer, all dealers will not be able to float that. Still a pretty big difference between an 80K 3/4 ton Denali and 80K Yukon XL Denali and a 112K Hummer EV.
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