December 6, 2014
Photo Credits: General Motors Corporation
SAN DIEGO -- Given that GMC's entire product lineup is shared with Chevrolet, it begs the question: Will GMC get a version of the new Chevy Trax small crossover?
"I think that is certainly possible," Trax chief engineer Al Manzor said when asked about the possibility during a media drive here.
Manzor said that the 2015 Trax has received "a lot of great feedback" from automotive writers who have driven it, generating questions about "opportunities with other brands."
The Trax will begin arriving at U.S. dealerships this month, the 67th country of sale since the vehicle was launched in Mexico in late 2012. Rebadged versions are sold as the Buick Encore, which went on sale in the U.S. in early 2013, and the Opel Mokka in Europe. Chevy executives say the Trax adds a versatile option to the small end of the brand's lineup.
But a GMC version could create showroom conflict with the Encore, says AutoPacific Inc. analyst Dave Sullivan. Most of General Motors' roughly 1,750 GMC dealerships also sell Buick.
Unlike the Buick Enclave and GMC Acadia, large crossovers that share underpinnings but with decidedly distinct sheet metal, the Trax would be tougher to differentiate as a GMC, Sullivan says.
"Sibling brands should complement each other, not fight for sales," Sullivan says.
Discussion Question: Is there room in the GMC/Buick showroom for a GMC version of the Chevrolet Trax? AND, if so; what should it be named?