Rüsselsheim. Over 350,000 Opel Astra orders since the car went on sale in 2015, Opel’s bestselling model in 2016, second place in the compact segment across Europe and in the compact retail segment in 2016 and a host of international accolades including the Golden Steering Wheel and the European ‘Car of the Year 2016’ award – the Astra is without a doubt a real winner. Its recipe for success consists of ingredients such as lightweight construction, highly efficient propulsion systems, outstanding digital connectivity and driver assistance technologies normally only found in the premium segment. The intelligent IntelliLux LED matrix light is one these technologies. It has not only won over critics across Europe winning various awards on the way but it has also established itself as one of the most sought after options available for the Astra. Eighteen months after its introduction, IntelliLux LED matrix light can look back on a success story only rivalled by the success of the Astra itself.
In Germany, Opel’s important home market, every third Astra is ordered with the highly efficient and high performance lighting system. In neighboring Switzerland around 45% of Astra buyers want IntelliLux LED matrix light and the feature is also winning over customers in Austria with over 40% of vehicles intended for the Alpine republic coming with the innovative and affordable lighting technology. Elsewhere, IntelliLux LED is also extremely popular in Finland and Sweden (each 37%). However, even these impressive figures are dwarfed by the success of the system in Norway where a massive 84% of new Opel Astra cars on the roads are equipped with the lighting technology of the future.
“We are obviously delighted with the success of the IntelliLux LED matrix light. It is further proof that our principle of democratizing technology by providing innovative and affordable solutions is finding its mark with the customers. I must compliment our engineers on this highly effective system that provides outstanding night time performance enhancing safety for the driver and those around them,” said Opel Vice President Sales & Aftersales Peter Christian Küspert.
Full press release: http://media.opel.com/media/intl/en/...ntellilux.html