Smaller Opel/Vauxhall dealer network will focus on performance, customer satisfaction
Automobilwoche via Automotive News Europe
April 17, 2018
PSA Group will focus its slimmed-down Opel/Vauxhall dealership network across Europe on sales performance and customer satisfaction.
As many as a third of the region’s 1,600 Opel/Vauxhall dealerships could be axed, reports said, after PSA cancelled all dealer contracts this month with two years’ notice.
Opel’s sales and marketing chief, Peter Kuespert, said new contracts will be offered by 2020 that focus more on performance and creating a stronger culture to promote it. “That will pay off for our performance-oriented dealers,” he told Automobilwoche, a sister publication of Automotive News Europe.
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