Opel CMO Tina Müller Brand Manager of the Year
Opel Media Online
- Opel CMO Müller: “This prize is a great recognition of our hard work”
- Positive brand image: Scholz & Friends Agency of the Year with “Umparken im Kopf”
- Animalistic: Lagerfeld vernissage “CORSA KARL AND CHOUPETTE” Event of the YearRead the full press release at the link above.“With the ‘Umparken im Kopf’ ('repark in your head') campaign, Tina Müller has succeeded in getting into people’s minds and helping turn the Opel brand towards a success path and even though she is not an automotive expert, she has done this in record-breaking time. Naming Tina Müller Brand Manager of the Year was almost an inevitable consequence,” said Andrej Kupetz, General Manager of the German Design Council. Since joining Opel in August 2013, the Chief Marketing Officer has helped turn around Opel’s brand image with wide-reaching campaigns such as “Umparken im Kopf”, “The new OH!” and most recently the “Astra Quantum leap”.
Three examples from the "The new OH!", "Astra Quantum leap" and “CORSA KARL AND CHOUPETTE”.