Opel Takes Three Awards at Automotive Brand Contest

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Thread: Opel Takes Three Awards at Automotive Brand Contest

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    6.2 Liter LS3 V8 Premium Member Toto's Avatar
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    Opel Takes Three Awards at Automotive Brand Contest



    Opel CMO Tina Müller Brand Manager of the Year
    Opel Media Online

    2015-09-16

    - Opel CMO Müller: “This prize is a great recognition of our hard work”
    - Positive brand image: Scholz & Friends Agency of the Year with “Umparken im Kopf”
    - Animalistic: Lagerfeld vernissage “CORSA KARL AND CHOUPETTE” Event of the Year
    “With the ‘Umparken im Kopf’ ('repark in your head') campaign, Tina Müller has succeeded in getting into people’s minds and helping turn the Opel brand towards a success path and even though she is not an automotive expert, she has done this in record-breaking time. Naming Tina Müller Brand Manager of the Year was almost an inevitable consequence,” said Andrej Kupetz, General Manager of the German Design Council. Since joining Opel in August 2013, the Chief Marketing Officer has helped turn around Opel’s brand image with wide-reaching campaigns such as “Umparken im Kopf”, “The new OH!” and most recently the “Astra Quantum leap”.
    Read the full press release at the link above.


    Three examples from the "The new OH!", "Astra Quantum leap" and “CORSA KARL AND CHOUPETTE”.



    Last edited by Toto; 09-16-2015 at 12:15 PM.

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    Re: Opel Takes Three Awards at Automotive Brand Contest

    All the good press Opel can get is needed!

    How do they advertise in Europe with all of the different languages? Develop different ads for different countries or just do voice dubs in the appropriate languages?

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    6.2 Liter LS3 V8 Premium Member Toto's Avatar
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    Re: Opel Takes Three Awards at Automotive Brand Contest

    Quote Originally Posted by BlackGTP View Post
    All the good press Opel can get is needed!

    How do they advertise in Europe with all of the different languages? Develop different ads for different countries or just do voice dubs in the appropriate languages?
    Both. Or they make universal usable commercials like this one:


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