This year, Opel wanted to write black figures again for the first time in a long time. A sales increase was the main goal. And that is happening: the firm in Rüsselsheim (Germany) regularly report rising sales: In November Opel sold 19,300 cars, the market share in Germany rose to around seven percent.
However, the success is mainly based on self-registrations. This is the result of a study by the Center of Automotive Research (CAR) reported by the newspaper Handelsblatt. According to them, this year almost every second sold Opel was registered to the manufacturer, its dealer or a rental firm.
These cars can later be sold as young used cars with high discounts. This drives the sales figures upwards, but the profit decreases. According to the study, no other German manufacturer has such a high quota of self-registrations as Opel.
The text above is based on a google translation, slightly edited for grammar and such. The original article, in German, is found here.
Self-registration is fairly common in Germany. But these figures from Opel are really bad. The article further notices the negative impact Brexit has on profitability.