Opel Records January Sales Increase of over 10 Percent across Europe

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Thread: Opel Records January Sales Increase of over 10 Percent across Europe

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    Opel Records January Sales Increase of over 10 Percent across Europe

    Opel Media Online
    2016-02-08

    - Opel outgrows the overall market considerably
    - Highest European sales and market share since 2011




    Rüsselsheim. Opel has started the year positively across Europe. New registrations of around 80,000 gave the company its highest January sales figures and market share since 2011. According to preliminary data, sales increased by 7,500 units or 10.4 percent compared to January 2015. Thus, the Rüsselsheim-based carmaker registered significantly more growth than the overall European market (growth of 2.6 percent). Opel’s market share was up by 0.4 percentage points to 5.75 percent.

    “Our excellent start to the year once again shows that our product offensive is appealing to the taste of our customers,” said Peter Christian Küspert, Vice President Sales & Aftersales Opel Group. “The new Astra is a resounding success with an increase of over 43 percent in January. The new Astra Sports Tourer and the new Mokka X will continue to drive sales during the course of the year.”

    Opel’s strong display in the opening month of the year is mainly based on the demand for the new Astra. The current generation, available at dealerships in most European countries during the course of November, was sold more than 17,500 times. The winner of six national Golden Steering Wheel and nine Car of the Year awards has already been ordered more than a 100,000 times across Europe. In addition, the Opel Mokka registered an increase of 5.4 percent in January and recorded sales of around 12,500 units.

    Opel registered an increase in sales in 14 European markets in January including the three large western European markets Germany (+20.5%), France (+16.6%) and Spain (68.8%). In Germany, Opel posted its highest January sales and markets share since 2008. In Spain, the increase saw the company record its highest sales since 2008 and its highest market share since 2001.

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    Re: Opel Records January Sales Increase of over 10 Percent across Europe

    Pretty sweet. Sometimes it seemed like Opel would never turn around and this seems like very encouraging news. Hopefully they're making money but I'd guess wherever the financial are they're better then they've been.

    It kind of gives me hope that if Cadillac continues to do the right thing they'll eventually get some more recognition and interest in from consumers.
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    Re: Opel Records January Sales Increase of over 10 Percent across Europe

    Now let's see if the official ACEA figures back this up. It wouldn't be the first time these press releases would paint a rosier picture than the official figures. The ACEA figures will be out in a few days.

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    Re: Opel Records January Sales Increase of over 10 Percent across Europe

    Opel is proving that offering attractive styled vehicles at affordable entry points will build a brand's image and sales volume which improves it's overall profitability.

    This cannot be "force fed" by claiming a brand is a "Luxury Brand" when it is something every brand claims for at least some of it's products.

    Get the right "buyers" to become owners and they will build your brand and it's long term profits.

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    Re: Opel Records January Sales Increase of over 10 Percent across Europe

    A positive move, is a positive move. But their increase means they sold 1500 more cars in Germany over last year, to come out at 15.5K still less than 10% of the German market of about 220K - sorta what you'd expect with a brand new model Astra.

    VW, gripped by dieselgate. sold 8.8% less cars, but still managed nearly 47K cars. Ford sales were up nearly 20%, and Opel only just edged them out.

    http://www.brecorder.com/business-a-...in-january.pdf

    This article says German market increased 3.3% from January 2015.

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    Re: Opel Records January Sales Increase of over 10 Percent across Europe

    Es ist etwas Schönes über diese.
    Deutsch-Ingenieure sind so geschickt, dass sie Supersportwagen von Katzenhaarballen zu machen.

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    Re: Opel Records January Sales Increase of over 10 Percent across Europe

    Quote Originally Posted by orville View Post
    Es ist etwas Schönes über diese.
    Deutsch-Ingenieure sind so geschickt, dass sie Supersportwagen von Katzenhaarballen zu machen.
    Easy for you to say.

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    Re: Opel Records January Sales Increase of over 10 Percent across Europe

    In other news,

    Ford of Europe New Vehicle Sales Up 10% in January

    Volume and market share:

    European 20 markets*: Ford sold 96,900 units, up 10% compared with January 2015; Ford market share at 7.9%, up 0.2 percentage points

    European 50 markets**: Ford sold 105,200 units, up 9% versus an industry rise of just 3%; Ford’s Europe 50 market share up 0.4 ppts to 7.6%


    Feb 12, 2016 | COLOGNE, Germany Ford of Europe New Vehicle Sales Up 10% in January on Strong Demand for SUVs, Commercial Vehicles, Performance Cars

    DOWNLOAD FULL RELEASE WITH CHARTS (pdf)

    Volume and market share:

    European 20 markets*: Ford sold 96,900 units, up 10% compared with January 2015; Ford market share at 7.9%, up 0.2 percentage points

    European 50 markets**: Ford sold 105,200 units, up 9% versus an industry rise of just 3%; Ford’s Europe 50 market share up 0.4 ppts to 7.6%


    Commercial vehicles: Up 7%; best January sales since 2008; market share at 12.7%

    SUVs: EcoSport sales up 50%, Kuga sales up 19%. New Edge launching first half of 2016

    Performance cars: Combined sales of Fiesta ST, Focus ST, Mustang sales almost tripled

    Sales channels: Ford sales in higher value sales channels accounted for 81% of its passenger car sales, 11 ppts above industry average

    Outlook: Ford of Europe to launch seven new and refreshed vehicles in 2016, including the new Kuga and Edge SUVs, Focus RS performance hatch, new powertrain and technologies for Transit and Transit Custom, and a freshened Ranger pick-up

    COLOGNE, Germany, Feb. 12, 2016 – Driven by strong demand across its vehicle range – including SUVs, commercial vehicle and performance cars – Ford’s total vehicle sales and market share in Europe continued to grow in January.

    For total vehicle and passenger car sales, it was the best January for Ford since 2012, selling 96,900 vehicles in its 20 traditional European markets. This was almost a 10 percent increase compared with January 2015, and about 3 percentage points better than industry growth. Ford market share increased by 0.2 percentage points to 7.9 percent.

    Across all of its 50 European markets, Ford sold a total of 105,200 vehicles – up nearly 9 percent vs an industry growth of just 3 percent – and driving Ford’s market share up 0.4 of a percentage point to 7.6 percent.

    “The European auto industry is off to a very strong start and Ford was able to outpace this growth thanks largely to demand for our SUVs, commercial vehicles and performance vehicles,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Importantly, we gained share by selling to retail customers while many others in industry are using self-registration and rentals sales extensively.”

    Ford’s sales in higher value sales channels were markedly up in January. Retail and fleet sales accounted for 81 percent of Ford’s car sales in January – 3 percentage points better than in the same month last year and 11 percentage points better than the industry average.

    Commercial vehicles:
    Ford CV vehicle sales enjoyed a strong month, increasing by 7 percent last month on growing demand for the new and expanded Transit range and the Ranger pickup. It was the best January for Ford CV sales since 2008. Sales of the Transit Connect and Transit 2-tonne were particularly strong, with sales increases of 28 percent and 16 percent, respectively. Our share of the commercial vehicle market was 12.7 percent.

    SUVs:
    Ford’s drive to increase its SUV sales continued in January, with EcoSport compact SUV sales up 50 percent and Kuga midsize SUV sales increasing by 19 percent. Due to growing demand for its SUVs and with the launch of the new Edge large SUV in the first half of 2016, Ford expects its SUV sales to grow by about 30 percent in 2016 compared with 2015, and to break the 200,000 sold barrier for the very first time in Europe.

    Performance:
    Combined sales of Ford’s current performance line-up – including the Fiesta ST, Focus ST and Focus ST diesel, and Mustang – almost tripled vs January last year. With the launch of the new Focus RS, Ford expects record sales of performance cars in Europe this year. In total, some 40,000 Ford performance cars are likely to be sold in 2016 – a 50 percent improvement on 2015 which itself saw performance car sales rise by 61 percent.

    Outlook:
    After increasing market share in each of the past two years and boosting vehicle sales 10 percent in 2015, Ford will launch seven new and refreshed vehicles in Europe during 2016, including the new Kuga and Edge SUVs, Focus RS performance car, new powertrain and technologies for Transit Custom and Transit 2-tonne, and a freshened Ranger pick-up.

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    Re: Opel Records January Sales Increase of over 10 Percent across Europe

    Quote Originally Posted by jpd80 View Post
    In other news,

    Ford of Europe New Vehicle Sales Up 10% in January

    Volume and market share:

    European 20 markets*: Ford sold 96,900 units, up 10% compared with January 2015; Ford market share at 7.9%, up 0.2 percentage points

    European 50 markets**: Ford sold 105,200 units, up 9% versus an industry rise of just 3%; Ford’s Europe 50 market share up 0.4 ppts to 7.6%
    It a sad to see Opel Group slip slide further down the EU sales charts from 5th to 6th place in Europe JPD, FCA Fiat overtook GM's Opel Group in Europe in January, RHD/LHD Jeep done all the damage.

    RHD Ford UK is keeping FOE alive in the EU just like RHD Vauxhall does for GM JDP in Europe.

    Ford of Europes Top 5 Markets ranked by sales/market share in country
    1. Great Britain 28,500 14.6 %
    2. Germany 17,800 7.4 %
    3. Italy 12,300 7.3 %
    4. France 6,700 4.0 %
    5. Ireland 6,000 12.8 %

    January is a dead month for Ford UK & Vauxhall as well, March and September are better months sales are nearer to 50,000, January is a better month for Germans.

    RHD GB & Ireland have the highest market shares 14.6% & 12.8% a bit like Opel Group who don't publish a break down of model sales like FOE do, Ford GB use to have 33% UK market share when the Ye Olde RWD Cortina went out of production, the Cortina averaged 16,500 sales a month in its last full year of production, best month sales was August 1978 55,000 were sold in the UK.
    Nice to see LHD/RHD US made Mustang doing well in Europe, 2016 Europeans limited batch of Mustangs were all sold out last year, it is constrained by limited output at Flat Rock. If you order a Mustang today you won't get one till sometime in 2017, hence Stang residuals are very high in the EU, you probably get more than you paid for it due to a very long waitlist.

    Poor ole Holden are looking lost now the Commodore is on the way out JDP, Holden had the another big drop off in sales were down -19% in January. Pleased to see the new Aussie designed Ford Ranger sales +35% doing well sitting pretty at No3 in the Aussies sales charts out sold beat Aussie No4 Toyota Hilux, Ford Ranger accounted for nearly half of Ford of Australia's sales.

    Sad to see General Motors only product in the Aussie top 10 was the Japanese Thai made No 9 Isuzu Colorado with 1,691 sales, the poor ole Colorado will have to carry the full weight of GM Australia's Astra, Barina, Caprice, Captiva, 7 SUV, Cascada, Cruze, Insignia, Malibu, Spark, Trax deadwood on its bed that's none of which is selling very well now the Commodore has nearly gone.

    Its a shame Opel Group don't publish a similar sales document like Ford of Europe Media do that gives a monthly breakdown of model sales, l guess Opel Group EU probably don't like the fact out of 30 Countries in the EU just country Great Britain Vauxhall accounts for 1:3 ratio of car sales for General Motors Europe sales.
    Last edited by Oldsmobile stopped; 02-17-2016 at 05:23 PM.

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