Opel May car sales nosedive down -20% in Germany

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Thread: Opel May car sales nosedive down -20% in Germany

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    Opel May car sales nosedive down -20% in Germany

    FRANKFURT (Reuters) -- German passenger-car registrations fell by 6.7 percent to 256,400 vehicles in May, the German motor transport authority (KBA) said on Tuesday in a month that had two fewer business days than May, 2014.

    Adjusted sales rose by almost 4 percent, the VDA industry association said in a statement. The German market is doing better than expected, VDA President Matthias Wissmann said in the statement.

    Five-month vehicle sales in Europe's biggest market are up 3.6 percent to 1.3 million. Equity researchers Evercore ISI forecasts that full-year sales will increase by 2.5 percent. Last year 3.04 million new cars were sold in Germany.

    “Sentiment [among German dealers] is generally strong. We expect some seasonal moderation moving into summer mode but that's normal,” Evercore ISI analyst Arndt Ellinghorst said in an note to investors.

    Among winners in May were Mitsubishi, whose sales jumped 83 percent, Daimler’s Smart brand, which sold 70 percent more vehicles, and Jeep whose volume rose 52 percent thanks to the new Renegade subcompact SUV.

    Market leader Volkswagen's registrations fell 3.8 percent while Opel sales slumped 20 percent. Sales of Ford vehicles declined by 17.5 percent. Among premium brands, BMW's volume dropped 9.1 percent while Audi sales fell 13 percent. Mercedes-Benz registrations were down 2.4 percent.

    • Download PDF, above right, for Germany car sales by brand for May and 5 months.

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    What went wrong in Germany last month Rupert? Nice to Jeep sales up +52% though doing well.
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    Re: Opel May car sales nosedive down -20% in Germany

    Quote Originally Posted by Oldsmobile stopped View Post
    What went wrong in Germany last month Rupert? Nice to Jeep sales up +52% though doing well.
    The Eurozone has never fully recovered from the global financial crisis and the Greece issue is affecting business confidence, especially in Germany. That's the problem with Germany being the so-called "power-house" of Europe as they feel the effect whenever any country in the Eurozone has a crisis.

    Opel dropping 20% and Ford dropping 17.5% indicates to me that switch away from mainstream brands to premium or niche brands is continuing - as it has for 4 decades to my knowledge. Opel/Vauxhall need more niche models.

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    Re: Opel May car sales nosedive down -20% in Germany

    I wonder if this is a sign of things to come.
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    Re: Opel May car sales nosedive down -20% in Germany

    The economy has not recovered.

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    Re: Opel May car sales nosedive down -20% in Germany

    Quote Originally Posted by fakeout View Post
    I wonder if this is a sign of things to come.
    Quote Originally Posted by mbukukanyau View Post
    The economy has not recovered.
    I think the economy has recovered (especially in Germany, the EU powerhouse), but overall this is a sign of things to come. With the advanced European public transport infrastructure and cheap prices (except UK) there are less and less reasons to own a car in many European cities, and less families own two cars these days. Add increased car durability/reliability, and you get low car sales volume. EU is a saturated market, hardly any scope for growth.
    Last edited by GolfBravo; 06-06-2015 at 05:02 PM.

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    Re: Opel May car sales nosedive down -20% in Germany

    Quote Originally Posted by Ruperts Trooper View Post
    Opel/Vauxhall need more niche models.
    As every struggling brand they need more CUVs. I don't think niche models would improve Opel sales - the public wants the 'proper' badge on a new leased car.
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