Opel Market Success in Europe Continues

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Thread: Opel Market Success in Europe Continues

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    Opel Market Success in Europe Continues

    2014-06-13

    - 3.6 percent increase in sales in the first five months of the year
    - Market share gains in ten European countries including Germany
    - High order volume for Mokka, ADAM and new Insignia



    Rüsselsheim. Opel considerably increased sales across Europe in the first five months of the year, according to preliminary figures. From January through May, Opel new vehicle registrations increased by 3.6 percent to 454,807 units versus the same year-ago period, representing a 5.77 percent share of the overall vehicle market in Europe. In May Opel sold 95,143 units, and market share climbed to 5.96 percent.

    “Our models are extremely popular, and we benefit from this in many European markets that are once again growing. This is also reflected in the order books. We have already received more than 240,000 orders for the Mokka across Europe, over 90,000 for our lifestyle mini ADAM and more than 100,000 for our flagship, the new Insignia,” says Board Member for Sales Peter Christian Küspert.

    This success has a broad, multi-market base. In the first five months, Opel gained market share in ten European countries. This included Germany, where market share rose to 6.88 percent of the total vehicle market over the first five months. In May alone, market share reached 7.26 percent. The compact Mokka SUV was number one in the SUV segment in May as well as in the first five months of the year. The Corsa proved to be a perennial favorite and ranked number one in the small car segment in May. The Zafira was number two in the high-capacity van segment in May as well as in the first five months of this year.

    In the UK, Vauxhall defended its position as the second-largest brand in the first five months and in May of this year. Insignia and Zafira were top of their segments in both time periods. In May, the Mokka also took the top spot in its segment. Opel was particularly successful in Hungary in May, when it was market leader in the overall vehicle market.


    Source: Opel Media Online

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    Re: Opel Market Success in Europe Continues

    It isn't the easiest job to be CEO of Opel, but I must say Dr. Karl-Thomas Neumann is doing great so far.



    By 3:00 p.m., Neumann has such a good rhythm going that he doesn’t even notice shift foreman Zafar Karakus standing next to him. Karakus signals that Neumann’s shift is over. Time to sum up: What will Neumann take away from this work day? “I would like to cordially thank all who have taken time for me here. I know that it was all on top today and I actually kept everyone off working,” says the CEO. “What brings me personally very much joy was to see the enthusiasm for the brand. One also senses how happy the employees are that there is good news about Opel again. Now, we all are working to ensure that it continues upward.”

    source: Opel Post
    Understandable after beeing the laughing stock in the german car industry for decades now. Finally a Opel CEO who understand that 'change your mind' isn't only need on the customer side to be successful.
    Last edited by Toto; 06-13-2014 at 05:15 AM.

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    Re: Opel Market Success in Europe Continues

    GM gives the market what Europeans want for a change something they want finally at long last, other than dictating what they don't want small FWD boring no profit crap, a high profit yield AWD Mokka is now sitting on the Opel shelf generating constant profit every year now for as long as Opel want it there. Long may a wealth creator sit on GM Europes shelf.

    At long last the penny has finally dropped at Opel they now know that if they offer a different choice of drivetrains other than crap FWD, most Europeans would jump instantly at the chance of buying it, the Mokka is now sitting pretty at No10 in the UK charts, lets hope more high profit yielding vehicles are offered in the the Opel i.e. an fuel efficient RWD car & purpose built GMC small light duty Toyota Hilux fighter for the market outside North America. Create the right Opel products that are high profit yielding and Opel will be sending boatloads of cash back to the USA.

    Pleased as punch to see a high profit yield Opel Mokka now sitting on the Opel shelf, thats good news for GM Europe's bank balance for years to come. There is a mass of Europeans out their just waiting that will jump at the right Opel products when offered, they are just driving something else at the moment. Great to see the AWD Mokka come from nowhere sitting pretty at the the No10 spot in the UK last month thats great news, there is a sales trend of getting out of compact cars and into more high profit yielding AWD SUVs like the Mokka.

    3 billions over half the world tune to into Vauxhalls biggest ever commercial in the worlds most popular sport.

    What a GM advert that would be if 3 billion worldwide tune to watch England in the final, but sadly l am realist not dreamer, but you never know soccer is a funny ole game but the Rio de Janeiro's climate is a bit out of sinc with the English players.
    Last edited by Oldsmobile stopped; 06-13-2014 at 10:12 AM.
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    Re: Opel Market Success in Europe Continues

    Sitting on the shelf makes it sound like they aren't selling them ???
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    Re: Opel Market Success in Europe Continues

    Quote Originally Posted by RedVee8 View Post
    Sitting on the shelf makes it sound like they aren't selling them ???
    I am sure the Opel chairman has lots of models of !:32 scale model car sitting on a boardroom shelf or display case making huge regular big fat $20 billion losses, but only the new Mokka will be making a constant big profit year in year for Opel now it has been conceived.

    Opel are at long last not dictating to doing Mr Avis & Mr Hertz specials what GM think people want boring dull anodyne low rent FWD bottom of the market low profit yield huge loss generating machines, GM Europe are offering a AWD Mokka a car somethingthe lucrative private buyer wants for a change, best thing is GM will make some nice profits on the roofs of every AWD Mokia they sell.

    Pssst a little birdie tells me the SUV is far from dead in Europe - Automotive News : The subcompact segment's eight-year reign as Europe's largest car class is likely to end this year because of rising demand for small SUVs.
    LINK

    AWD Mokka large private buyer profit THE-WAY-TO-GO Opel, nobody is making money on dull anodyne low rent crap FWD cars apart from Dacia whose labor costs are one-tenth of German Cologne & Rüsselsheim plants labor costs. Only the Adam won't get crucified in Europe by Dacia/Skoda of this world in the next decade in austerity hit EU with high youth unemployment running at +50% in places, governments sitting with trillions of investment bankers debts sitting on their books with the debt not coming down, workers wage rises 0-1.5% with inflation running 5 times higher.

    Opel Corsa Hertz/Avis SSsspecials are hurting profits/sales number/residual values are in decline.
    2007 402.092
    2008 360.781
    2009 347.857
    2010 319.986
    2011 314.111
    2012 264.076
    2013 240.005

    Nissan Qashqai high profit yields on the roof of SUV that flies off the shelf. Nissans range runs deep has a whole range of high profit yielding vehicles in Europe a drop dead gorgeous RWD 370Z to a pocket rocket GT-R, and a practical stunning AWD Navara pick-up truck and bigger SUVs like the Pathfinder & X-Trai if you want that, all you get from Opel is small crap FWD Avis/Hertz SSssspecials market driven no profits on the roof from Opel in Europe. How refreshing it is to see the AWD Mokka arrive at Opel and a new type of drivetrain other than the $20 billion loss making FWD no choice.

    2007 89.919
    2008 144.879
    2009 180.468
    2010 207.077
    2011 208.649
    2012 207.515
    2013 201.722

    Opel/Vauxhall Moka hit the UK top 10 last month, but EU real world sales numbers are not as enthusiastic as those hyped up number TOTO has posted, but 70,788 sales last year sure will have a lot of useful profits on the roof of every Mokka Opel sells, unlike a Corsa.
    2012 5.475
    2013 70.768



    AWD Opel Mokka an instant UK top 10 the way to go big fat profits sitting on the Opel boardroom shelf. At long last Opel have woken up given lucrative European private buyers what they really want, rather than what GM dictates they have to drive how refreshing l hope it catches on at Opel and the penny finally drops.

    3 Billions half the world tune to into the best ever GM advert in the world, for the next 32 days.

    Germany 0 USA 6 you can dream, l don't think USA or England will get far past the first group stage in Brazil?
    Last edited by Oldsmobile stopped; 06-13-2014 at 11:05 AM.

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    Re: Opel Market Success in Europe Continues

    Opels are great looking and performing cars. Now that GM has wisely removed Chevrolet from western Europe, Opel should continue to grow.
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    Re: Opel Market Success in Europe Continues

    Quote Originally Posted by bone View Post
    Opels are great looking and performing cars. Now that GM has wisely removed Chevrolet from western Europe, Opel should continue to grow.
    LOL Ex Chevy buyers have switched to Dacia & Ford.

    Ford have leapfrogged over GM now No5 in Europe in EU sale to No4 sales spot. Opel need to move more upmarket is where the big profits are made like the Cascada, not at the bottom end small FWD Market where nobody makes a profit on anything they sell the market is to over supplied with the exact same big loss making small FWD loser.

    3 Billions people over half the world will tuned into Vauxhall for 32 days proud sponsors of England

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    Last edited by Oldsmobile stopped; 06-13-2014 at 09:54 AM.
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    Re: Opel Market Success in Europe Continues

    ^^ Opel is in a better position because GM can concentrate on Opel/Vauxhall. I agree that Opel should move slightly up-market.
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    Re: Opel Market Success in Europe Continues

    What % of European Mokka sales are FWD rather than the AWD option? The AWD isn't a cheap option and emissions/economy do take a hit.

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    Re: Opel Market Success in Europe Continues

    Cheverolet moved up market in Europe, offering only performance american metal.

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    Re: Opel Market Success in Europe Continues

    Quote Originally Posted by mchicha View Post
    Chevrolet moved up market in Europe, offering only performance American metal.
    Simply moving back to their position before they rebadged Daewoo as Chevrolet - not that Corvette/Camaro ever sold that many in Europe but useful revenue nevertheless as no development was needed for European LHD markets.

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    Re: Opel Market Success in Europe Continues

    Quote Originally Posted by Oldsmobile stopped View Post
    I am sure the Opel chairman has lots of models of !:32 scale model car sitting on a boardroom shelf or display case making huge regular big fat $20 billion losses, but only the new Mokka will be making a constant big profit year in year for Opel now it has been conceived.

    Opel are at long last not dictating to doing Mr Avis & Mr Hertz specials what GM think people want boring dull anodyne low rent FWD bottom of the market low profit yield huge loss generating machines, GM Europe are offering a AWD Mokka a car something the lucrative private buyer wants for a change, best thing is GM will make some nice profits on the roofs of every AWD Mokka they sell.

    Pssst a little birdie tells me the SUV is far from dead in Europe - Automotive News : The subcompact segment's eight-year reign as Europe's largest car class is likely to end this year because of rising demand for small SUVs.
    LINK

    Nissan Qashqai high profit yields on the roof of SUV that flies off the shelf. Nissans range runs deep has a whole range of high profit yielding vehicles in Europe a drop dead gorgeous RWD 370Z to a pocket rocket GT-R, and a practical stunning AWD Navara pick-up truck and bigger SUVs like the Pathfinder & X-Trai if you want that, all you get from Opel is small crap FWD Avis/Hertz SSssspecials market driven no profits on the roof from Opel in Europe. How refreshing it is to see the AWD Mokka arrive at Opel and a new type of drivetrain other than the $20 billion loss making FWD no choice.

    2007 89.919
    2008 144.879
    2009 180.468
    2010 207.077
    2011 208.649
    2012 207.515
    2013 201.722

    Opel/Vauxhall Mokka hit the UK top 10 last month, but EU real world sales numbers are not as enthusiastic as those hyped up number TOTO has posted, but 70,788 sales last year sure will have a lot of useful profits on the roof of every Mokka Opel sells, unlike a Corsa.
    2012 5.475
    2013 70.768

    AWD Opel Mokka an instant UK top 10 the way to go big fat profits sitting on the Opel boardroom shelf. At long last Opel have woken up given lucrative European private buyers what they really want, rather than what GM dictates they have to drive how refreshing l hope it catches on at Opel and the penny finally drops.
    The Compact CUV market is going to be a growth segment in Europe over the next decade and Opel really needs to "fix" the slow selling Antara and start taking share away from the similar sized Qashqai.

    IIRC GM is going to a "common" platform for the next Captiva/Antara/Equinox/Terrain and are supposed to add the Buick Anthem as well.

    Be a great time for Opel/Vauxhall to duplicate the Buick/GMC mix of Anthem/Terrain as the Antara/Terrain to cover the mainstream/luxury market with Antara and offer a more off-road capable Terrain for that segment. Same could be done by adding a more off-road capable GMC version of the Mokka which can be sold in the U.S. as well.

    Based on VW Tourareg/Audi Q7 sales, Opel/GMC & Vauxhall/GMC might consider offering the next gen Enclave/Acadia/Acadia Denali in Europe but only if there is a Diesel option with a RHD version strongly recommended to get a piece of this small but lucrative segment.

    Add the new GMC Canyon to Opel/Vauxhall dealers and they have a formidable lineup with a built in distribution to fully compete in the growing CUV/SUV and midsize Truck segments.

    All while Opel/Vauxhall's current lineup gets strategic updates that appear promising from what we know of them to maintain and grow Opel/Vauxhall's market share in those key markets.

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    Re: Opel Market Success in Europe Continues

    Quote Originally Posted by mchicha View Post
    Cheverolet moved up market in Europe, offering only performance american metal.
    Chevy will move up market with US Chevy's, when the South Korean mob leave Europe. Biggest problem is they will be sold through Caddy dealers, and there are virtually none in Europe.

    Only folk that would ever buy them in big numbers would be RHD Brit's, but only offering them through 1 remaining UK Cadillac/Chevy dealer located in Manchester, Sold in LHD means GM stand about as much chance of ever selling one as l do of taking a vacation on the moon next week.

    GM/Chevy had had their one big chance in Europe and blew it l am very sad to say mchicha, they chose to ignore the RHD British market whilst it had 106 UK Chevy dealers with the big upmarket US made LHD Chevy's that is the biggest buyer of GM & Ford products in the EU. If they had arrives with RHD Corvettes, Camaro's & may a small light duty GMC truck in the first place that supplemented the small FWD Korean made cars that were offered in RHD l am sure it would have all ended up very well a small but much better growing expanding company in the same way Jeep have managed to set themselves up so well in Europe, Jeep hit the ground running with both LHD & RHD cars in Europe, tweaked a few things like downsizing the US engines that don't run so well on $9 EU gas to downsized LPG conversions/VW smaller diesel engines.

    To put it bluntly if you fitted 6.2 v8 in the Vauxhall Corsa, slapped the steering wheel on the left side made every Vauxhall LHD in the UK market, and cutback closed all the Vauxhall dealers down with just one dealer and the got Rupert to sell them, just ask Rupert to give you an estimate of how many LHD Vauxhall he would sell next month, the answer would be be very easy a big fat ZERO. You won't get anybody more pro American and neutral buyers in the EU, they buy nearly 50% of all GMs cars in Europe, and account for over 50% of Fords sales in Europe, but General Motor has chosen to ignore their biggest buyer by dumping LHD cars at 1 Manchester dealer, UK sales will remain at Zero which is what they were anyway, the Manchester dealer was a US car importer, before it became a GM dealership not much has changed, Brits still won't buy LHD cars from anyone Rupert will confirm that.

    Sad to say Cadillac and Chevrolet superb US upmarket metal cars are not going anywhere in the EU very fast with just 1 British dealer located in Manchester sold with LHD cars in RHD UK on offer once the South Mob have left the EU. Sales will remain at zero for as long as GM are happy sell LHD cars in the UK, if they carried on for the next 1 million years they would still be zero, Brits buy zero LHD cars from every year the 34.4 million cars on UK roads are nearly 100% RHD its as simple as that.

    3 billions half the worlds watching in for the next 32 days what a sponsorship dream
    Last edited by Oldsmobile stopped; 06-13-2014 at 12:43 PM.

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    Re: Opel Market Success in Europe Continues

    Quote Originally Posted by Toto View Post
    2014-06-13

    - 3.6 percent increase in sales in the first five months of the year
    - Market share gains in ten European countries including Germany
    - High order volume for Mokka, ADAM and new Insignia



    Rüsselsheim. Opel considerably increased sales across Europe in the first five months of the year, according to preliminary figures. From January through May, Opel new vehicle registrations increased by 3.6 percent to 454,807 units versus the same year-ago period, representing a 5.77 percent share of the overall vehicle market in Europe. In May Opel sold 95,143 units, and market share climbed to 5.96 percent.

    “Our models are extremely popular, and we benefit from this in many European markets that are once again growing. This is also reflected in the order books. We have already received more than 240,000 orders for the Mokka across Europe, over 90,000 for our lifestyle mini ADAM and more than 100,000 for our flagship, the new Insignia,” says Board Member for Sales Peter Christian Küspert.

    This success has a broad, multi-market base. In the first five months, Opel gained market share in ten European countries. This included Germany, where market share rose to 6.88 percent of the total vehicle market over the first five months. In May alone, market share reached 7.26 percent. The compact Mokka SUV was number one in the SUV segment in May as well as in the first five months of the year. The Corsa proved to be a perennial favorite and ranked number one in the small car segment in May. The Zafira was number two in the high-capacity van segment in May as well as in the first five months of this year.

    In the UK, Vauxhall defended its position as the second-largest brand in the first five months and in May of this year. Insignia and Zafira were top of their segments in both time periods. In May, the Mokka also took the top spot in its segment. Opel was particularly successful in Hungary in May, when it was market leader in the overall vehicle market.


    Source: Opel Media Online
    Thanks for the post

    Agree Dr. Karl-Thomas Neumann is doing an excellent job with Opel/Vauxhall and seems to have a solid plan for the future.

    Looking forward to how the updated Corsa does with it's new powertrain/chassis updates as well as the lighter Astra that will also benefit from better engines.

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    Re: Opel Market Success in Europe Continues

    Quote Originally Posted by SierraGS View Post
    The Compact CUV market is going to be a growth segment in Europe over the next decade and Opel really needs to "fix" the slow selling Antara and start taking share away from the similar sized Qashqai.

    IIRC GM is going to a "common" platform for the next Captiva/Antara/Equinox/Terrain and are supposed to add the Buick Anthem as well.

    Be a great time for Opel/Vauxhall to duplicate the Buick/GMC mix of Anthem/Terrain as the Antara/Terrain to cover the mainstream/luxury market with Antara and offer a more off-road capable Terrain for that segment. Same could be done by adding a more off-road capable GMC version of the Mokka which can be sold in the U.S. as well.

    Based on VW Tourareg/Audi Q7 sales, Opel/GMC & Vauxhall/GMC might consider offering the next gen Enclave/Acadia/Acadia Denali in Europe but only if there is a Diesel option with a RHD version strongly recommended to get a piece of this small but lucrative segment.

    Add the new GMC Canyon to Opel/Vauxhall dealers and they have a formidable lineup with a built in distribution to fully compete in the growing CUV/SUV and midsize Truck segments.

    All while Opel/Vauxhall's current lineup gets strategic updates that appear promising from what we know of them to maintain and grow Opel/Vauxhall's market share in those key markets.
    A common platform & commonality of parts will save GM a small fortune, what really shocked me was the cost of having a German employee v Romanian employee, a German cost 10 times more to employ at Ford. If GM open any new plants in Europe they need to open it in Eastern Europe or Turkey that would save GM a fortune. Only big plus the Germans have is their steel its of a very high quality has a very high carbon content, you never see a bad German made car full of rust thats been badly put together. But Skoda build some of the best quality cars in Europe with much lower labor costs.

    All the vehicles you mentioned are more upmarket, where its easier to return a profit without much of a struggle thats the market where l would like to see Opel doing more of, there is to much overcapacity at the bottom of the small car market where its very difficult to make a decent living from.

    If Opel go for the markets where the lucrative sales big money high profit yield is, they will be onto a winner. All the newest models like the Adam/Insignia/Mokka all will yield profits they have had instant market penetration, Opel should keep on that road going aim for where the lucrative buyer lives it would help generate a lot more profit, give the choice of another low profit yield small FWD Opel in a flooded out market or high profit yield fuel efficient RWD car. I now which one l would go for.
    Last edited by Oldsmobile stopped; 06-14-2014 at 02:55 AM.

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