Opel Introduces Innovative Agency Model for Brand Communication

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Thread: Opel Introduces Innovative Agency Model for Brand Communication

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    6.2 Liter LS3 V8 Premium Member Toto's Avatar
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    Opel Introduces Innovative Agency Model for Brand Communication

    Opel Pressroom Europe
    2016-10-17


    - New line-up stands for creative excellence and digital focus
    - Cooperation with “Umparken im Kopf” ("repark in your head") agency Scholz & Friends to continue
    - Heimat joins as a new regular partner
    - Hotshot agencies such as DoJo added as challengers


    Rüsselsheim. Opel will keep the pedal firmly to the metal in brand communications by introducing a new, innovative agency line-up. Previous lead agency Scholz & Friends and the agency Heimat will complement each other in future both in terms of cooperation and in terms of competition for the most creative campaign ideas. While certain tasks have been clearly assigned to a specific agency, both partners will develop creative proposals for large campaigns.

    “This new flexible and competitive set-up will increase our creative power across all channels and will enable us to take the Opel brand into the age of modern mobility together. I am very happy that we have managed to win over agency partners with personality and passion for the upcoming challenges,” said Opel Chief Marketing Officer Tina Müller.


    Continue to press release at link above

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    6.2 Liter LS3 V8 Premium Member Toto's Avatar
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    Re: Opel Introduces Innovative Agency Model for Brand Communication

    A one month old short video of Tina Müller talking about Opel's mobile marketing campaign.


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