New Opel Insignia: Higher Trim Levels Proving To Be Popular

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Thread: New Opel Insignia: Higher Trim Levels Proving To Be Popular

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    New Opel Insignia: Higher Trim Levels Proving To Be Popular

    While Opel no longer be part of the GM family, maybe some prospective Buick Regal owners find these statistics interesting.

    Orders of the new Insignia are well above what Opel had expected to receive despite order books for the Insignia Grand Sport and the Insignia Sports Tourer only having opened in mid-February and the flagship only having arrived at dealership in many major markets in late June. Now that the market launch is underway, the first wins in comparison tests are also rolling in. The success is made even more apparent by a look at the take rates of various features.

    - The feature topping almost every Insignia owner’s wish list is Navi 900 IntelliLink – almost 9 out of 10 Opel Insignias have already been ordered with the top-of-the-range infotainment system.

    - 70% of new Insignias are ordered with the high level of comfort provided by the ergonomically certified AGR (Aktion Gesunder Rücken / Campaign for Healthier Backs) front seats. In addition to numerous adjustment options, the ergonomic front seats in the new Insignia offer a unique combination of electric side bolster settings, massage, memory and ventilation functions. They provide excellent long-distance travel seating comfort and continue the Opel tradition of award-winning, back-friendly seats that are offered at very attractive prices.

    - One of the technology highlights driving the success of the new Opel Insignia is the new generation of the trendsetting Opel IntelliLux LED® matrix headlights. 63% of the flagship from Rüsselsheim are ordered with the innovative system.

    - The uplevel trims available for the new Opel Insignia are also proving extremely popular with customers. Currently, over 60 percent of the over 50,000 Insignia buyers from across Europe have opted for higher trim levels.

    - With the first results of the comparison tests against various competitors having recently been published, the Insignia is proving that Opel have found the winning formula once again. To date, Opel’s new flagship has won eight of 13 comparison tests (62 percent)





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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    Monthly Insignia Grand Sport sales figures seem comparable with Ford Mondeo, each of which seem to be 1/2 of the Skoda Superb and about 1/4 of the VW Passat - despite the anti-VW sentiment which includes Skoda.

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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    Quote Originally Posted by Ruperts Trooper View Post
    Monthly Insignia Grand Sport sales figures seem comparable with Ford Mondeo, each of which seem to be 1/2 of the Skoda Superb and about 1/4 of the VW Passat - despite the anti-VW sentiment which includes Skoda.
    Someone here on GMI asked me at the beginning of the diesel scandal, if this will harm VW and his image in Germany. My answer was: "WAAAS? My Passat TDI isn't as clean as VW promised? And they were lying about it? SKANDAL! I will order my next Passat with the TFSI."

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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    Quote Originally Posted by Toto View Post
    Someone here on GMI asked me at the beginning of the diesel scandal, if this will harm VW and his image in Germany. My answer was: "WAAAS? My Passat TDI isn't as clean as VW promised? And they were lying about it? SKANDAL! I will order my next Passat with the TFSI."
    I did say "WHAT? My Touareg TDI won't be as clean as VW promised? And they were lying about it? SCANDAL! I'll still order my new Touareg with the TDI."

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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    Quote Originally Posted by Ruperts Trooper View Post
    Monthly Insignia Grand Sport sales figures seem comparable with Ford Mondeo, each of which seem to be 1/2 of the Skoda Superb and about 1/4 of the VW Passat - despite the anti-VW sentiment which includes Skoda.
    Sales may not be that wonderful but you get the feeling that product mix is richer,
    Opel / Vauxhall's new owners will be pleased.

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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    - 70% of new Insignias are ordered with the high level of comfort provided by the ergonomically certified AGR (Aktion Gesunder Rücken / Campaign for Healthier Backs) front seats. In addition to numerous adjustment options, the ergonomic front seats in the new Insignia offer a unique combination of electric side bolster settings, massage, memory and ventilation functions. They provide excellent long-distance travel seating comfort and continue the Opel tradition of award-winning, back-friendly seats that are offered at very attractive prices.
    Sounds nice. Too bad the Regal won't be getting these seats.

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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    According to Buick.com, the Regal Sportback will not have the AGR seats but the Regal GS lists them as standard equipment.

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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    Quote Originally Posted by Tethys View Post
    the Regal GS lists them as standard equipment.
    Maybe they'll even come in Not Black. Wouldn't that be something!!
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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    According to GM Canada web page this model will be available in early 2018, so we are probably 6 months away from any meaningful info that can help help trim selection and equipment details. I expect the price to be similar or higher than current model unless they stuff some bare bone trims to beat current price for sake of marketing gimmicks.

    This car still does not tickle my fancy, I just cannot stand that front end.

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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    Quote Originally Posted by Tethys View Post
    According to Buick.com, the Regal Sportback will not have the AGR seats but the Regal GS lists them as standard equipment.
    AGR is a certification that the seat meets a certain standard for comfort.
    https://www.agr-ev.de/en/the-agr/the-agr

    These are the AGR certified seats they are talking about that the Regal does not get:




    The non-GS Regal gets these:


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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    I wonder what Buick will do in the future without Opels to rebadge?
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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    Are you sure, Todd? If so, then what are the seats shown in the Regal GS the motoring press tested last month? They look nothing like the ones you posted.

    http://media.buick.com/media/us/en/b...719-regal.html - note GS Highlights third bullet point

    http://www.autoguide.com/auto-news/2...under-40k.html

    https://www.kbb.com/car-news/all-the...er/2100004429/

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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    Quote Originally Posted by johnstarnes View Post
    I wonder what Buick will do in the future without Opels to rebadge?
    Rebadge Chevrolets?

    GM perceived Chevrolet equivalent to Opel/Vauxhall when trying to sell Chevrolet in Europe (customers didn't!) and yet rebadged Opels as Buicks for North America at a higher level than Chevrolet - it always baffled me.

    The good news is that Opel's tooling for Astra and Insignia can be shipped out in 2021-23 and used as a basis for next generation Verano and Regal - when they get to the end of their model runs, both Astra and Insignia will be replaced by PSA-based models.

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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    Quote Originally Posted by BahamaTodd View Post
    AGR is a certification that the seat meets a certain standard for comfort.
    https://www.agr-ev.de/en/the-agr/the-agr

    These are the AGR certified seats they are talking about that the Regal does not get:




    The non-GS Regal gets these:

    Quote Originally Posted by BahamaTodd View Post
    Sounds nice. Too bad the Regal won't be getting these seats.
    I think the GS seats are AGR.

    Quote Originally Posted by Ruperts Trooper View Post
    Rebadge Chevrolets?

    GM perceived Chevrolet equivalent to Opel/Vauxhall when trying to sell Chevrolet in Europe (customers didn't!) and yet rebadged Opels as Buicks for North America at a higher level than Chevrolet - it always baffled me.

    The good news is that Opel's tooling for Astra and Insignia can be shipped out in 2021-23 and used as a basis for next generation Verano and Regal - when they get to the end of their model runs, both Astra and Insignia will be replaced by PSA-based models.
    Shouldn't be baffling. Opels are more Euro (obviously), look different than Chevrolets, and needed scale. Fit the Buick image better with a 1,000,000 unit sales outlet for them. The only difference between Buick and Chevrolet is a higher base price (with more equipment, so hardly even) and more sound deadening.

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    Re: New Opel Insignia: Higher Trim Levels Proving To Be Popular

    Quote Originally Posted by sfbreh View Post
    Shouldn't be baffling. Opels are more Euro (obviously), look different than Chevrolets, and needed scale. Fit the Buick image better with a 1,000,000 unit sales outlet for them. The only difference between Buick and Chevrolet is a higher base price (with more equipment, so hardly even) and more sound deadening.
    I understand the difference between Chevrolet and Buick - if Chevrolet Europe had used the same price differential, ie cheaper, than Opel/Vauxhall they could have grown Daewoo's European market share instead of ending it.

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