Germany Car Sales September 2014

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Thread: Germany Car Sales September 2014

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    6.2 Liter LS3 V8 Premium Member Toto's Avatar
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    Germany Car Sales September 2014

    Top 10 brand

    1. 54,939 VW
    2. 22,623 Mercedes-Benz
    3. 21,459 BMW
    4. 21,436 Audi
    5. 19,759 Opel
    6. 16,597 Ford
    7. 16,218 Skoda
    8. 10,228 Hyundai
    9. 7,982 Renault
    10. 7,659 Seat

    September 2014: 260,058 +5.24%
    September 2013: 247,115

    Jan-Sep 2014: 2,281,577 +2.95%
    Jan-Sep 2013: 2,216,170


    Top 10 car

    1. 27,575 VW Golf
    2. 6,382 Audi A3, S3, RS3
    3. 6,049 VW Passat
    4. 5,912 Opel Corsa
    5. 5,818 VW Polo
    6. 5,659 Mercedes-Benz C-Klasse
    7. 5,183 BMW 1er
    8. 4,853 Skoda Octavia
    9. 4,410 BMW 3er
    10. 4,045 Opel Astra

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    Re: Germany Car Sales September 2014

    Audi outsells Opel. That is not good

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    6.2 Liter LS3 V8 Premium Member Toto's Avatar
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    Re: Germany Car Sales September 2014

    Quote Originally Posted by mchicha View Post
    Audi outsells Opel. That is not good
    Audi outsells Opel already for a long time.

    Audi:
    September 2014: 21,436 +10.43 %
    September 2013: 19,411

    Jan-Sep 2014: 197,211 +3.26 %
    Jan-Sep 2013: 190,986

    Opel:
    September 2014: 19,759 +2.68 %
    September 2013: 19,243

    Jan-Sep 2014: 167,294 +6.38 %
    Jan-Sep 2013: 157,260

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    Re: Germany Car Sales September 2014

    Quote Originally Posted by Toto View Post
    Audi outsells Opel already for a long time.

    Audi:
    September 2014: 21,436 +10.43 %
    September 2013: 19,411

    Jan-Sep 2014: 197,211 +3.26 %
    Jan-Sep 2013: 190,986

    Opel:
    September 2014: 19,759 +2.68 %
    September 2013: 19,243

    Jan-Sep 2014: 167,294 +6.38 %
    Jan-Sep 2013: 157,260


    Changed days. Once upon a time the Astra and Golf were close competitors. Where did it go wrong?

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    6.2 Liter LS3 V8 Premium Member Toto's Avatar
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    Re: Germany Car Sales September 2014

    Quote Originally Posted by vxl View Post
    Changed days. Once upon a time the Astra and Golf were close competitors. Where did it go wrong?
    Time has changed and VW was better prepared.

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    Re: Germany Car Sales September 2014

    Germans prefer to buy German cars.

    In the late nineties GM became more vocal in Germany, threatening to close Opel plants, Detroit executives having to use German interpreters on German TV and in union negotiations, etc. The German image is sort of gone now, people do realise now that Opel is a foreign company.
    Last edited by GolfBravo; 10-14-2014 at 03:51 PM.

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    Re: Germany Car Sales September 2014

    Quote Originally Posted by GolfBravo View Post
    Germans prefer to buy German cars.

    In the late nineties GM became more vocal in Germany, threatening to close Opel plants, Detroit executives having to use German interpreters on German TV and in union negotiations, etc. The German image is sort of gone now, people do realise now that Opel is a foreign company.
    If that is the case, then GM needs to close its plants in Germany and open up replacements in Poland, Russia, or Czechoslovakia.
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    Re: Germany Car Sales September 2014

    Quote Originally Posted by GM-Joe View Post
    If that is the case, then GM needs to close its plants in Germany and open up replacements in Poland, Russia, or Czechoslovakia.
    ^^^This. It reminds me of GM and Ford still building vehicles in Detroit/Michigan while it's citizens drive around in toyotas, Hondas, BMWs, and Fiats. Why reward these people with an economy if they are only gonna spend that economy on foreign makers

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    Re: Germany Car Sales September 2014

    Quote Originally Posted by GM-Joe View Post
    If that is the case, then GM needs to close its plants in Germany and open up replacements in Poland, Russia, or Czechoslovakia.
    Czechoslovakia hasn't existed in 22 years...
    Have sales for GM not seen in Hidden Content ? Hidden Content

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    Re: Germany Car Sales September 2014

    Most of Germany's car market is fleet/company car is it not? In such a case tax incentives play a big role.

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    Re: Germany Car Sales September 2014

    Wow, how does the Corsa manage to do so well? It's really pretty tired looking to me.
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    Re: Germany Car Sales September 2014

    Quote Originally Posted by paul8488 View Post
    Wow, how does the Corsa manage to do so well? It's really pretty tired looking to me.
    Because of fleets and dealer self-sales. Only 749 units were sold to retail customers. That is 12.67%!!!!!!!!!!!!!!

    If you were wondering why Opel profit has been in the crapper...look no further!
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    Re: Germany Car Sales September 2014

    It is not that Germans prefer German cars. VW is the top-selling brand or among the top 3 in almost every European market (sometimes under the guise of Skoda or Seat, depending on the market's affluence). Premium brands, among which BMW, Audi and Merc are leaders by a long shot, have been taking more and more market share from "volume" brands (who are not "volume" anymore) everywhere around here. At least one BMW, Merc or Audi is among the top 10 in pretty much every country. The fact that they don't have more in top 10 is only due to them having more models (due to pricing premiums they have a budget for that, so they always have something exciting for the press and the buyers).

    GM has overslept the shift and now they are relying on fleet sales and dumping the product with little margins at all (which is why there is no money to update the Corsa, and Astra is on a five-six year model cycle, while the Golf is on four.

    Basically, GM lost it when they closed Saab. Opel will never be a premium brand, they are struggling to not be considered second-rate to VW. Kia and Hyundai are cheaper, as are the French, Toyota has the hybrids, Mazda has better consumption, Honda has a loyal customer base and Nissan has the Qashqai. Opel is your poor local sales rep's fleet car, with plastic hubcaps over fake steel "alloys" (an Opel invention), with manual airco and sold at steep discounts.

    Another obvious result of that are awful resales, as there are heaploads of post-fleet worn-out Opels around. The difference between a fleet version and the impressive loaded ones that Opel pictures in their ads can be 200% when new, but it is much less when used. As more and more people and companies lease cars rather than buy in cash, this majorly affects the leasing rate. In many countries, one can have a Mercedes A for not much more monthly than an Astra, and given Mercedes' brand appeal as premium, guess what they choose.

    Merc built a new factory in Hungary to cope with the demand overflow when their German capacity for the compacts was exhausted, and still had to contract out to Valmet (former Saab plant) over that. BMW contracted out some of the MINI production to VDL Nedcar in the Netherlands (former Mitsu factory). At the same time, Ford closed Genk and Opel is closing Bochum.

    Opel is actually playing the "German engineering" card hard, with Claudia Shiffer (poached from Citroen) touting Germanness as much as she can without wearing a dirndl and yodelling. Uprooting Opel and moving it from their home country of German would cancel out their last USP.

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    Re: Germany Car Sales September 2014

    Quote Originally Posted by Bravada View Post
    It is not that Germans prefer German cars. VW is the top-selling brand or among the top 3 in almost every European market (sometimes under the guise of Skoda or Seat, depending on the market's affluence). Premium brands, among which BMW, Audi and Merc are leaders by a long shot, have been taking more and more market share from "volume" brands (who are not "volume" anymore) everywhere around here. At least one BMW, Merc or Audi is among the top 10 in pretty much every country. The fact that they don't have more in top 10 is only due to them having more models (due to pricing premiums they have a budget for that, so they always have something exciting for the press and the buyers).

    GM has overslept the shift and now they are relying on fleet sales and dumping the product with little margins at all (which is why there is no money to update the Corsa, and Astra is on a five-six year model cycle, while the Golf is on four.

    Basically, GM lost it when they closed Saab. Opel will never be a premium brand, they are struggling to not be considered second-rate to VW. Kia and Hyundai are cheaper, as are the French, Toyota has the hybrids, Mazda has better consumption, Honda has a loyal customer base and Nissan has the Qashqai. Opel is your poor local sales rep's fleet car, with plastic hubcaps over fake steel "alloys" (an Opel invention), with manual airco and sold at steep discounts.

    Another obvious result of that are awful resales, as there are heaploads of post-fleet worn-out Opels around. The difference between a fleet version and the impressive loaded ones that Opel pictures in their ads can be 200% when new, but it is much less when used. As more and more people and companies lease cars rather than buy in cash, this majorly affects the leasing rate. In many countries, one can have a Mercedes A for not much more monthly than an Astra, and given Mercedes' brand appeal as premium, guess what they choose.

    Merc built a new factory in Hungary to cope with the demand overflow when their German capacity for the compacts was exhausted, and still had to contract out to Valmet (former Saab plant) over that. BMW contracted out some of the MINI production to VDL Nedcar in the Netherlands (former Mitsu factory). At the same time, Ford closed Genk and Opel is closing Bochum.

    Opel is actually playing the "German engineering" card hard, with Claudia Shiffer (poached from Citroen) touting Germanness as much as she can without wearing a dirndl and yodelling. Uprooting Opel and moving it from their home country of German would cancel out their last USP.
    So you are saying, Opel needs better products? Or Opel will never ever be profitable and it can never lift itself out of its current problems?

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    Re: Germany Car Sales September 2014

    1. 54,939 VW

    4. 21,436 Audi

    7. 16,218 Skoda

    10. 7,659 Seat
    I find this incredible! That's over 100,000 units in the month for VAG, or 50% of the top-10 list (okay, okay, that's a made-up metric, but still pretty telling)!
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