“The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Campaign

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Thread: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Campaign

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    “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Campaign

    “The Future is Everyone’s”: Opel Presents New Brand Credo, New Logo and New Insignia Campaign with Jürgen Klopp

    - Clear brand promise: Opel makes future technologies available to all
    - Innovations for the people: Approach ingrained in the history of the brand
    - Paradigm shift: From carmaker to connected mobility provider
    - For the digital world: New Opel Blitz symbolizes clarity and modernity
    - “German technology for everyone”: New Insignia campaign with Jürgen Klopp


    THE OPEL MANIFESTO


    We don’t know what the future holds for us.

    But we want everyone to be a part of it.

    Why should what is important for all, only be accessible to a few?

    Progress that puts an end to noise, emissions and accidents.

    Networking that brings us closer to those who mean the most to us.

    Cars that adapt to their drivers, not the other way around.

    Mobility that is actually accessible to everyone.

    Technology that evolves with humanity.

    We don’t always want to be the first.

    But we always want to be the first to make the future accessible for everyone.

    Because only when accessible to everyone, new inventions are able to change the world.

    ...




    Source: http://media.opel.com/media/intl/en/...-campagne.html

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    Pardon me - exactly how does the new logo vary from that used for the last half-century?

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    Quote Originally Posted by Ruperts Trooper View Post
    Pardon me - exactly how does the new logo vary from that used for the last half-century?
    Now it's flat.




    Personally I prefer that from 1947.

    Last edited by Toto; 06-13-2017 at 11:53 AM.

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    these are some of the worst commercials ever

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    Opel is DEAD to me. They're the new Holden....
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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    Peugeot presents the new logo

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    They are trying to kill it with friendly fire.

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    Quote Originally Posted by 1958carnut View Post
    They are trying to kill it with friendly fire.
    I don't think that PSA is trying to kill Opel, but I have scratched my head trying to find an upside for PSA in this whole exercise. Opel has not earned a profit in 18 years. Buick sells more Opels than Opel. PSA had several more factories than it needed before it agreed to take Opel which also has excess capacity.

    This is not going to end well.

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    Quote Originally Posted by MisterMe View Post
    Buick sells more Opels than Opel.
    Where do you get that figure from?

    In any case, the Opel-derived models were developed/engineered by Opel - would Buick have survived without Opel?

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    Quote Originally Posted by Rocket 88 View Post
    Opel is DEAD to me. They're the new Holden....
    And living in NYC how many Opel's have you bought.

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    The Future is Everyone’s
    Nope... someone will die today.
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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    Quote Originally Posted by Ruperts Trooper View Post
    Where do you get that figure from?
    ...
    Last year Buick and Opel sold roughly the same amount of cars. Maybe that was his point. The difference is, that Buick needed two of the three largest market to do this, whereas Opel did it in a market where GM traditionally mostly failed.

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    Quote Originally Posted by Toto View Post
    Last year Buick and Opel sold roughly the same amount of cars. Maybe that was his point. The difference is, that Buick needed two of the three largest market to do this, whereas Opel did it in a market where GM traditionally mostly failed.
    Opel/Vauxhall, as brands, are limited globally by GM HQ so not sold in North America, China or Australasia - within Europe, their market penetration was 6.56% in 2016.

    Buick, as a brand, is predominantly sold in North America and China - by relying heavily on Opel engineering they managed 1.31% market share in North America - by relying on locally-produced models, their market share of the massive Chinese market is around 6%.

    The fact that Opel's use four different brand badges (Opel, Vauxhall, Holden and Buick) is/was just GM's way of doing things.

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp



    Nice going, Opel. BUF flag in ISIS colors.

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    Re: “The Future is Everyone’s”: Opel Presents New Brand Credo, Logo and Insignia Camp

    Quote Originally Posted by Ruperts Trooper View Post
    Opel/Vauxhall, as brands, are limited globally by GM HQ so not sold in North America, China or Australasia - within Europe, their market penetration was 6.56% in 2016.

    ....
    What complete and utter nonsense. The Opel and Vauxhall brands are sold in 50+ countries. That is far and away more than any other GM brand, the fact that Opel and Vauxhall are not sold everywhere not withstanding. The fact that the Opel/Vauxhall brand is sold in many markets does not guarantee brand success. Opel/Vauxhall must be profitable in its home market.

    GM repurposed Saturn to convert it into the North American outlet for Opel-designed vehicles. Saturn's Opel tie-up lasted until GM sacrificed Saturn to survive the GFC. GM then shifted Opel's Saturn tie-up to Buick. Neither of these tie-ups reversed Opel's money-losing ways that began in the 1990s.

    We have a saying here in the States: "Fish or cut bait." With Opel, GM has fished for decades in money-losing waters. It has now cut bait.

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