Anything but cute: Opel launches advertising campaign for ADAM ROCKS

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Thread: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

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    6.2 Liter LS3 V8 Premium Member Toto's Avatar
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    Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    Opel Media Online
    2014-09-19

    - Fresh, cheeky, free-spirited: Urban mini-crossover rocks the city
    - Cool, laid back, young: Opel targets new potential buyers with bold commercials





    Rüsselsheim. Since the spring, Opel has been creating a lot of attention with free-spirited commercials and adverts based on the slogan “Umparken im Kopf” (“Change your mind”). On September 22, Opel will launch the next phase with the start of the advertising campaign for the ADAM ROCKS. The Rüsselsheim-based company makes it perfectly clear that the ADAMS ROCKS is no ordinary small car with the fresh, cheeky and above all humorous commercials. Anything but cute, is Opel’s claim.

    The campaign, developed by Hamburg-based agency Scholz & Friends, will supply German TV channels and digital media with two cheeky and surprising commercials. Furthermore, various advertising motifs will feature in high-circulation magazines, newspapers and on billboards.

    “Opel’s message is clear: The ADAM ROCKS is an adventurous, modern and masculine small car,” said Tina Müller, Vice President & CMO Opel Group. The Opel campaign clearly targets this group of people and is completely different to any previous advertising models for this segment.

    With the help of the campaign, the three-door, 3.75-meter long ADAM ROCKS mini-crossover is creating its own market segment. No matter whether as an adventurous open-air vehicle, a stylish trendsetter or a limitless individualization champion – the ADAM ROCKS ticks all the boxes. The completely new 1.0 ECOTEC Direct Injection turbocharged gasoline engine combined with a six-speed transmission along with the modern, affordable IntelliLink infotainment system with quick and simple handling emphasize its special status among small cars.

    From September, the ADAM ROCKS will be available for €15,990 (RRP including VAT in Germany) from dealers. The new commercials/adverts can be seen on major TV channels, in high-circulation publications and on the internet throughout Europe from end of September.


    Last edited by Toto; 09-19-2014 at 10:14 AM.

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    oh no, not another hipster...
    How GM kills Cadillac's global image, read here:Hidden Content
    I wasn't around during Cadillac's last heyday, so this is the first time I've ever written the following words: The car to beat, the best car in its class, is a Cadillac. You're done playing offense, Cadillac. I hope you can learn how to play defense.
    'MEN's JOURNAL'

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    When** Adam comes to the USA it will be cool if Buick uses “Umparken im Kopf” in their advertising, similar to how VW used to us "farfenugen". Play up its German roots.

    ** Did I read at some point the Adam is confirmed for the USA? I can't remember, my gut is telling me yes.

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    I still look at the various Adams and think they sure got it right. It somehow looks very cool. Too bad it won't be coming to North America since it was not designed to be able to get certified for our regulations. Sad.

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    Quote Originally Posted by CarFreak77 View Post
    oh no, not another hipster...
    Oh you anti-hipster ... hipster.

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    Quote Originally Posted by CarFreak77 View Post
    oh no, not another hipster...
    Everybody knows hipsters don't drive cars. Some even hate cars. They 'ride' subways, streetcars, bicycles, skate boards and the omnibus.

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS



    Tagline at the end, "The All-New Dodge Caliber. It's anything but cute."
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    Wouldn't You Really Rather Have A Buick?

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    Quote Originally Posted by BlackGTP View Post
    When** Adam comes to the USA it will be cool if Buick uses “Umparken im Kopf” in their advertising, similar to how VW used to us "farfenugen". Play up its German roots.

    ** Did I read at some point the Adam is confirmed for the USA? I can't remember, my gut is telling me yes.
    No, the BS story they gave us is that it doesn't meet crash standards here.

    It's Fahrvergnügen for driving (fahr) pleasure (vergnügen).

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    Quote Originally Posted by sfbreh View Post
    No, the BS story they gave us is that it doesn't meet crash standards here.

    It's Fahrvergnügen for driving (fahr) pleasure (vergnügen).
    The good news on crash standards is that it looks like they're inching toward getting the US and the EU to accept one anothers' crash and emission standards, the worlds toughest, but slightly, pointlessly different in both cases.

    However, look for stiff resistance from NHTSA, EPA, and the UAW. NHTSA and EPA on the grounds that it might affect the livelihoods of various bureaucrats. And the UAW's on the grounds on protectionist grounds.

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    Quote Originally Posted by AMcA View Post
    The good news on crash standards is that it looks like they're inching toward getting the US and the EU to accept one anothers' crash and emission standards, the worlds toughest, but slightly, pointlessly different in both cases.

    However, look for stiff resistance from NHTSA, EPA, and the UAW. NHTSA and EPA on the grounds that it might affect the livelihoods of various bureaucrats. And the UAW's on the grounds on protectionist grounds.
    I don't see the EU simply accepting US safety standards - nor would I expect the US to simply accept EU standards - what will happen is a convergence of the two standards, presumably using the toughest of each so that cars designed/tested to EU standards would then be accepted in the US - and vice-versa.

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    I like the dog commercial, very cute.
    Goldman Sachs , AIG , Wells Fargo, Berkshire Hathaway , UAW, & SEIU.......Todays organized crime mobs

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    Quote Originally Posted by Ruperts Trooper View Post
    I don't see the EU simply accepting US safety standards - nor would I expect the US to simply accept EU standards - what will happen is a convergence of the two standards, presumably using the toughest of each so that cars designed/tested to EU standards would then be accepted in the US - and vice-versa.
    I believe they ARE going to accept the results of the tests to see if the "OTHER" jurisdiction standards are MET and the USA ACCEPTING ECE is WAY more likely then ECE conforming to US NHTSA as ECE is almost the GLOBAL standard and EVERY OTHER market recognizes ECE testing

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    The 500L and Mini Clubman are everywhere here. GM would be wise to bring here.

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    Re: Anything but cute: Opel launches advertising campaign for ADAM ROCKS

    Oh brother.

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