Cadillac House Brand Experience: 5 Questions with CMO Uwe Ellinghaus
continued at link aboveWith Cadillac House now opening to the public on June 2, the goal is to underscore, in an understated but impactful way, the new attitude and brand positioning championed by the automaker’s brain trust as its playbook for reviving a venerable brand for a modern era.
“Context still matters,” Cadillac CMO Uwe Ellinghaus told brandchannel. “If we can find a way to use the fact that we’re in this very cool location in SoHo and become one of the many ‘in’ places to be for the curious and the creative, the innovators and the creators, we have achieved something. And I think that this great location and the creative vibe that surrounds 330 Hudson is the perfect place to get to the creative class and crowd—but only if you offer the proper program.”