They're competing in what I would consider a "half-step" strategy. MB and BMW are way too far ahead to compete directly with them. CTS should be about $42k base. The E/5 is about $52k.
Lexus is probably their most direct competitor, which is a point I've made previously (or intimated towards for a future Cadillac).
The likelihood of sub-$30k products really drives this point home, I think (CT2, XT2), but bear in mind that this does NOT necessarily prohibit Cadillac from exploring the upper reaches of the market; it would just do so uniquely, which is fine in my book.
CT6 I would not say is a direct competitor in any way to the above cars; it strikes me as a change in strategy, which I think you would agree with. I also would like to believe it and XT5's shortcomings are hiccups, and that Escala really signals where the brand is heading.
celebrated online response, the president of Cadillac says the following: "We ARE planning a new Lux 3 sedan entry; [...] (and) a new Lux 2 sedan entry."
Which segments does he refer to with "Lux 2" and "Lux 3"? In the second paragraph of that same answer there is a clue. He establishes a link between the flagship (F segment) with "Lux 5". Based on this, Johan de Nysschen divides the global luxury market as follows:
- Lux 5 = F Segment: Audi A8, BMW 7-Series, MB S-Class.
- Lux 4 = E Segment: Audi A6, BMW 5-Series, MB E-Class.
- Lux 3 = D Segment: Audi A4, BMW 3-Series, MB C-Class.
- Lux 2 = C Segment: Audi A3 Sedan, next BMW 2-Series Gran Coupe, MB CLA.
- Lux 1 = B Segment: Audi A3 HB, BMW 1-Series, MB A-Class.
So, this is what he is actually saying: "We ARE planning a new D-Segment sedan entry; [...] (and) a new C-Segment sedan entry."
Trying to build the puzzle starting from the current sedan scheme is to waste time. The CT3 will not be a "next ATS", nor will the CT5 a "next CTS" simply because "in the future those cars will disappear." Even the car we know today as CT6, having been conceived in the planning department of GM erratically as the "flagship" of Cadillac, is also a distraction that can obstruct the vision for the future portfolio of the brand:
The arrival of the CT8 in 2021 will imply a redefinition to the current concept of the CT6 for its second generation, which again will have the initial role in the next offensive of product from 2022.
As we read a few months ago, JDN suggested to Automotive News that the idea of the executives is to merge the current scheme of the CT6 with the proposal of the Escala concept and materialize it in the CT8, that with dimensions in an intermediate point between both will be the unique car of full size of Cadillac.
This very possibly means that the next CT6 will experience a reduction in its dimensions, which will definitively locate it among the extended versions of the E-segment models or Lux 4: ~ 119-inch wheelbase (- 3.4), and a length of 198.2 inches (- 5.8).
Cadillac Saloons Portfolio | 2022 Model Platform Dimensions Seg. Competition Start price CT8 O2L ~ WB: 124 in | L: 206.5 in Lux 5 Audi A8, BMW 7, MB S ~ $ 77,800 Next CT6 O2 ~ WB: 119 in | L: 198.2 Lux 4 Audi A6, BMW 5, MB E ~ $ 53,800 CT4 A2L ~ WB: 113.6 in | L: 190 in Lux 3 Audi A4, BMW 3, MB C ~ $ 39,000 CT3 A2S ~ WB: 108 in | L: 180 in Lux 2 Audi A3, MB CLA ~ $ 32,500
We ARE planning a Cadillac flagship which will NOT be a 4 door sedan. [...] These programs are secure and development work is well underway, with very substantial costs already committed."
By: Johan de Nysschen, President Cadillac.
Still no mention of a Tesla competitor. Lots of them coming from the Germans, and even Jaguar. Cadillac's newfound shun of the electric car is going to make them appear less and less relevant at the dawn of the new decade.
"More powerful, quicker and outright faster than a comparable BMW, Cadillac’s newest model is the best reason to skip the letter M and head all the way down the alphabet to V."
Current Rides: 13’ Audi A3 Hatch TDI
17’ Cadillac CT6 3.6
16’ Cadillac ELR
None of this contradicts with what I've suggested. They can still be planning a CT2; it's just been delayed.It’s not so much an issue of Cadillac programs which have been “cancelled”. The only item which is correct, is the change in planning for a Lux 5 flagship sedan, versus the plan which was previously reported to our dealers. Rather than calling it a “cancellation”, I prefer to consider the change to the flagship program as a revision to what will constitute the Cadillac flagship. There will be a flagship, but given the segment development, it will not be a large four door sedan.
We ARE planning a Cadillac flagship which will NOT be a 4 door sedan;
We ARE planning a large crossover beneath Escalade;
We ARE planning a compact crossover beneath XT5;
We ARE planning a comprehensive enhancement to CT6 later during life cycle;
We ARE planning a major refresh for XTS;
We ARE planning a new Lux 3 sedan entry;
We ARE planning a new Lux 2 sedan entry;
You're getting a refreshed XTS. You're getting an updated CT6 (wow). You're getting XT4. You're getting XT6/7 (whatever it is). You're getting a new "Lux 3," i.e. ATS is being re-imagined.
You're planning a Cadillac flagship that will not be a 4 door sedan... you can interpret that as a 4 door liftback, but I think that's "not knowing when to let go."
An SUV still qualifies. Does a sports car? They're very likely doing both. They have not included "coupes, convertibles" or "a small crossover below XT4" at a bare minimum. Never mentioned a sports car.
You have an interesting theory, but I don't see it. Maybe a NEXT iteration of each after the "current" next iteration. That's almost 10 years away at this point.
Where's CT5? It's coming, it exists. It's A2LL. CT3 is A2SL. CT2 is D2JL. CT6 is O1SL. It's a reasonable assumption to assume O1SL turns into O2SL.
They're not doing TWO O2xx sedans, even if one has a liftback. They've telegraphed it as clearly as they can. Sedans are in the ****ter, and they don't have the cash to waste on low volume duplicate products or VOLUME to go toe-to-toe with their competitors and deliver A+ product like they need to.
We'll know soon enough. CT5 will probably be a deadspot in China and hamper already size-restricted sales of CT6 in the US.
The smart move would be a lineup like you've suggested (CT4–CT6–CT8) with an XTS 2.0 CT5 shoehorned in there somewhere; unless, of course, there's some evidence that those Chinese XTS buyers will leap into a CT6 if they have no other option.
I hope this helps Cadillac sales ...I've lost interest in Cadillac at this point.
I don't know why but I'm just done with the brand...
Could be the massive price upgrades as a purposeful theme or could be I'm just not as interested in the styling.
The performance is kick butt....yet the styling just feels staid compared to the showcars and the early days of art and science..
Having driven my present Cadillac to the tesla dealer and test driving there is just no comparision in quietness....
For me? Luxury has become quietness as I drive down the road...
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