RIP Volt: Should It Have Been A Cadillac From The Start? - Page 2

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Thread: RIP Volt: Should It Have Been A Cadillac From The Start?

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    Two doors didn't kill the ELR and neither did its price. The BMW i8 is proof.

    What was underneath the ELR killed the ELR. My brother was shopping for a companion for his CTS Coupe years back and loved the ELR's design. He test drove one and couldn't sign the paperwork after driving it.
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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    One thing that was overlooked about the Prius was its cheapness was a major factor in its success. It was cheap to buy and cheap to own and due to its unique styling sent out the "I'm green" message. Because of the cheapness, people were happy to overlook the fact that the Prius was like riding in a tin can, other than the hybrid drivetrain, it was a crappy, cheap vehicle. The considerably more refined, but considerably more expensive Volt was priced out of that crowd and didn't make as much financial sense as the gas savings didn't offset the cost. If it's a Chevy it needed a cheap price, the Volt didn't have that.

    And the other question is would the Prius been a success if it had a GM badge on it? I doubt it, the cheapness would've been a major issue that Toyota can get away with, but not most other makes.

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    The simpler explanation for the Volt and ELR's failure is that GM
    simply ignored marketing 101, "Who buys our product and why".

    GM tried to cover a mistake (Volt) with an even bigger one (ELR).
    Even Bob Lutz came out and said that GM was losing money on every Volt.
    Last edited by jpd80; 03-28-2019 at 02:52 PM.

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    Quote Originally Posted by jpd80 View Post
    The simpler explanation for the Volt and ELR's failure is that GM
    Could've just stopped there...

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    Quote Originally Posted by jpd80 View Post
    The simpler explanation for the Volt and ELR's failure is that GM
    simply ignored marketing 101, "Who buys our product and why".

    GM tried to cover a mistake (Volt) with an even bigger one (ELR).
    Even Bob Lutz came out and said that GM was losing money on every Volt.
    Which is why it should've debuted as a Caddy at price to consume most of the development cost. Without the VOlt dragging it downmarket, they would've been able to sell them @ $75K because people like to buy what's expensive...it gives them a sense of exclusivity.
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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    Quote Originally Posted by Perian View Post
    Valid comment. Let me say however that I loved my three year lease of a Chevy Volt, and I would have taken another one but my desire for a manual transmission was a greater draw.

    Perhaps it should have been assigned to the Cadillac brand, but then hindsight is always 20:20.

    Just a few days before the federal tax incentive on the Volt and Bolt are reduced by 50%. TODAY is the day to shop for one so you can take delivery by Sunday. Don't mess with the IRS with a delivery date later than Sunday.









    .
    At XT4 prices, the Bolt would still lose money, something the current XT4 is not doing.

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    Quote Originally Posted by BlackGTP View Post
    One thing that was overlooked about the Prius was its cheapness was a major factor in its success. It was cheap to buy and cheap to own and due to its unique styling sent out the "I'm green" message. Because of the cheapness, people were happy to overlook the fact that the Prius was like riding in a tin can, other than the hybrid drivetrain, it was a crappy, cheap vehicle. The considerably more refined, but considerably more expensive Volt was priced out of that crowd and didn't make as much financial sense as the gas savings didn't offset the cost. If it's a Chevy it needed a cheap price, the Volt didn't have that.

    And the other question is would the Prius been a success if it had a GM badge on it? I doubt it, the cheapness would've been a major issue that Toyota can get away with, but not most other makes.
    Compared to the Corolla, the Prius is expensive

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    Quote Originally Posted by richmond2000 View Post
    I fully DISAGREE and the VOLT HAD to be a CHEVROLET the Toyota Prius and Al Gore global warming were front and centre along with GM going into bankruptcy / "bail out"
    This is a very good point that often gets overlooked. There was a lot of PR value in the Volt being a Chevy at that point in time.

    That said, I think the Volt was over-engineered to be a Chevy. GM should have foregone the fancy transmission where the gas engine could also drive the wheels etc. and made it as simple as possible: just have the gas engine charge the battery and let the electric motor drive the wheels. Done. Probably wouldn't have needed a transmission at all. And price it as cheap as possible.

    Plus make it practical. It was dumb to make the Volt a 2+2 (even the second gen is not a real 5-seater). There are other ways to package the battery. People who buy mainstream cars usually need a proper bench in the back.
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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    Quote Originally Posted by sdotjeezy View Post
    Which is why it should've debuted as a Caddy at price to consume most of the development cost.
    I believe that would have been an even bigger disaster and caused an early end to Voltec.
    The whole problem was the type of vehicle couldn't sustain the high prices needed for ROI.

    GM could have picked a larger vehicle to showcase that tech and it would have been able
    to carry the premium of Voltec with improved value perception and sold much better to boot..

    GM had watched Toyota Prius for years and still couldn't get the job done. It's telling that
    GM never tried that tech on any other vehicle, it's now a dead end like GM's early Hybrid truck.
    Last edited by jpd80; 03-28-2019 at 05:45 PM.

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    The demise of the technology (even in the wrong cars) tells me that EVs will be a niche market for many years to come, barring a nuke exploding in Saudi Arabia. They're for greeny status seekers, not for normal car buyers. GM seems to think the reverse and that they can get it right the 6th time.

    Has any hybrid besides Prius been a sales success and profitable? How are Prius sales now that gas seems cheap and plentiful?

    I thought eAssist would be more successful--an electric motor helping acceleration and hill climbing--but the mpg gains weren't enough to risk the complexity and trunk loss was likely a factor.

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    GM back to GM after coke can Dan and turd Ferguson era cars are becoming history.

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    Quote Originally Posted by mbukukanyau View Post
    Compared to the Corolla, the Prius is expensive
    But still relatively cheap and nothing near the price of the Volt.

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    I do not think the Volt should have been a Cadillac to begin with. Chevy had a good thing and squandered it. There also should have been follow up models introduced with Voltec ie, SUV/CUV, a pickup, and even maybe something to complete directly with the Prius.

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    Voltec only makes sense in the ultra luxury sports car: BMW i8 and Acura NSX.

    If GM wants to go EV, the first cars should be an Etrax (AWD CUV) or bring back E versions of the Pontiac Solstice or Saturn Sky

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    Re: RIP Volt: Should It Have Been A Cadillac From The Start?

    They should have kept the first design, which was original and compelling and made it a pure hybrid to take on the Prius

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