GM back to GM after coke can Dan and turd Ferguson era cars are becoming history.
GM back to GM after coke can Dan and turd Ferguson era cars are becoming history.
I do not think the Volt should have been a Cadillac to begin with. Chevy had a good thing and squandered it. There also should have been follow up models introduced with Voltec ie, SUV/CUV, a pickup, and even maybe something to complete directly with the Prius.
Voltec only makes sense in the ultra luxury sports car: BMW i8 and Acura NSX.
If GM wants to go EV, the first cars should be an Etrax (AWD CUV) or bring back E versions of the Pontiac Solstice or Saturn Sky
They should have kept the first design, which was original and compelling and made it a pure hybrid to take on the Prius
In the early going, the 'buzz' / item of most 'interest' is all about Prius - with an occasional dash of Lexus hybrid. And also occasionally in a somewhat lesser sense, some Ford Hybrid.
But then, there is a shift, and 'it' becomes 'about' Tesla and the Model S.
And then, Tesla this and Tesla that.
In a multidimensional sense, somewhere 'in between' whatever that means in detail seems like a big enough area to play in - and keep going.
Or..... way above.
Like say a Cadillac 16 as welp, a Sixteen ( yeah, I know - just play along ) and then a V8 with a usable Battery and maybe ? a Plug standard / optional, and then.... all BEV.
Perhaps spread out over a timeline.
All up front in that big ass engine compartment.......
Fantasy? No.. They literally and actually have all the tools needed to do it, but won't. Stay in your lane to a whole new level.. No GM.. Get out of your LANE.
It's not the division selling the Volt, any division could have used it. It's the market segment they pushed it on.
Sure, electric drive is more energy efficient than gas drive, but it is not FINANCIALLY efficient. And that is the whole point of an economy car. An "economy" EV is an example of saving hundreds of Dollars in fuel, but spending thousands more for the car. That is NOT economy.
Such a vehicle could only "prosper" in a more expensive market segment .... luxury, performance, heavy duty ... buyers in those segments are WAY more likely to spend the money needed to cover an EV's expense. And of course if that were done, the "light duty" powertrain used would need to have been scaled accordingly. The Volt's "economy" drivetrain hobbled the ELR.
Someday, assuming continued EV advancements, economical EVs could work. But that time is not yet.
As for the ELR. I feel had it been first to be introduced it might have stood a better chance.
Secondly had the ELR been a longer sleeker design it might have won over a few more people,especially at the initial asking price of it. To me The ELR looked stubby and "economy" whenever I saw one on the road.
Of course the Volt should have been a Cadillac first, the cars price matches thier wallets much better, and the Caddy badge status would help cover absorb the higher costs of the E-REV technology and help to make it more profitable.
GM Engineers lead the world with first class USA leading edge cutting edge E-REV technology, then marketing come a long and screw it all up, badge it up as a Chevy at a price out of the reach of thier Chevy badge buyers wallets, add leather seats just to make sure no lentil munching greenie will ever want to sit in one (A lot of buyers that buy Tesla's are Vegetarian/Vegan lentil eating greenies like Steve Job greenies) and round it all off with a corny massively irritating Chevy dance advertising campaign just for good measure.
When the price cost of the Cadillac E-REV technology becomes a lot cheaper matches the Chevy buyers wallet with time let the technology filter down to Chevy.
Sadly GM seem do everything arse about face the wrong way around would sell Rolls Royce's in downtown Detroit sink hole meth drinking estate where nobody had a job, or sell Trabant's & Lada's in Beverley Hills if they were running a private car independent dealership.
Just look at the market. RAV4 (hybrid) is killing it. 40 MPG. Low tech Hybrid. How hard is this GM??? The Volt technology is the best in the world. Drop it into a Subaru Outback look alike and process the 300k worth of sales that will come. That should fill up lordstown for a few years
IMHO they would have been lucky to sell as many as they did, which means selling under Cadillac wasn't the answer.
I looked at a new Volt, but it was too small and cramped for my needs. I was fascinated and impressed by the technology.
I assumed that GM would expand the Volt technology (electric + gas engine to recharge the battery), to bigger vehicles, including crossovers. I would have bought a bigger crossover vehicle with the technology (and more passenger + cargo space).
It never happened. Anyone know why GM is not expanding the use of this technology? I do not want a pure electric vehicle, since I live in a semi-rural and area and do a lot of driving with multiple passengers.
the Volt never "replaced" the Malibu in price OR function and was a WORSE and MORE expensive option
Voltec has the inherent COST of carrying 2 complete drive trains AND a full range EV traction battery whereas the Prius is engineered to use as small and cheap of a traction battery as possible
AND IMHO GM's INSISTENCE that VOLTEC IS AN EV system and comparing it to the LEAF / heck just look at the NAME "VOLT" it "stinks up" the brand as much as the "HYBRID" malibu's using BAS
both techs are AWESOME BUT mis marketed AND NOT properly utilized
IMHO the "VOLT-CROSS" NEEDED to come to market around 2012 and a BIGGER power version was needed in Buick (imagine a "fullsize" sedan "electra" with 60 mile range and 300 BHP on tap with a $75K price
caddy was not READY to do green / Voltec / ELR they were chasing "ring times" and a WAY to catch BMW
Buick USA needed a REASON to "be saved" beyond the Chinese liking the brand and a FULLSIZE ELECTRA as a "halo" for a green/tech laden "NEW Buick" followed up by standard "E assist" in the "normal" buicks and the Voltec based hybrid systems
Looking at the genesis of Volt, it was always going to fail because the project
under Bob Lutz completely lost sight of what the original objectives were:
To beat the Prius and deliver Volt with a price in the high $20,000s
What Lutz never considered was the spiraling development costs for a vehicle that
was conceived as a BEV and then adding a range extending ICE to get it approved.
At that very moment, GM lost the rabbit down a hole.
The Voltec project was presented as different to a PHEV but really, the only difference was that
GM began the project from the wrong end. By trying to develop a BEV with a range extending ICE,
GM effectively prevented engineers from evolving an existing platform into to far less costly PHEV.
GM was stuck, it would be a huge embarrassment to now cancel Volt after talking it up so much.
The ELR was an even bigger mistake, it's objective was to offset some (half?) of Voltec's costs onto
a high price low selling Cadillac ELR that could be written off quietly after a year or so if it didn't work.
If GM was serious about Voltec and beating Toyota, it would have used either Theta or Epsillon platforms
to deliver vehicles that could carry the costs better and showcase the superior efficiency of Voltec...
A Cadillac SRX with Voltec and 30 mile BEV range, now that could carry a $65k price.
Cadillac ELR tainted with a Chevy drivetrain ruined ELR sales that were crap compared to the Chevy Volt that got given the E-REV drivetrain exclusively first, but then the ELR must have been highly profitable at $75,000 .
But then if you add the sum of all the material costs that went into making the ELR/Bolt both were not a lot of difference under the skin just skin deep. Cadillac was using Chevy running gear Cadillac potential buyers probably shunned it as a tarted up Volt, would Rolls Royce buyers be happy if BMW slipped Mini brands EV electric running gear into a Rolls Royce tainted it done on the cheap first?
$75,000 Cadillac ELR must have been very highly profitable ruined it was stained with Chevy drivetrain v $38,500 Volt that was probably losing money that's why it has been discontinued.
Maybe if the E-Rev drivetrain technology had been used first exclusively in the Cadillac first, the Caddy sales would have been a lot lot higher, without the taunts leg pulling from neighbours it a Chevy Volt in different steel panel clothing, so you pay $36,500 extra for your old second hand Chevy drivetrain what a mug.
GM Engineering leads the world with cutting edge leading technology totally ruined by GM who drop the very expensive E-REV technology in a Chevy first rather than a Cadillac first. End result Cadillac buyers shun a tarted up Chevy running gear with different steel panels, and Volt production line gets closed down ends as its losing big money just like Bolt EV is.
The Volt should not have been a Cadillac or a Chevrolet as the poor sales of both the Volt and ELR proved. The Volt had to be a Buick from day one so it could have been sold globally - especially in China where Buick was already well established when the Volt was introduced (everyone is forgetting this critical FACT).
Other key to success was the fact there had to be another variant of it introduced ASAP after the Volt was introduced with the best option being the then concept GMC Granite that could have been offered as both a Buick and GMC for global sales and the the Buick Encore should have offered a Voltec powertrain as an option.
Being a Buick would have made the Volt a viable Global product from Day One with a Brand capable of handling the price premium along with a dealer network that was not as saturated with product and could give Volt buyers the added attention they require to make a sale, the smaller dealer network also lowers training costs and reduces variation in service issues.
Above everything else, the issue was spiraling costs and once the project was begun
Lutz had an obligation to stop/change the project and get that back on track but he didn't.
Lutz allowed the Voltec disaster to continue because he and GM were too embarrassed to admit
that they had made a huge mistake in starting the project as a BEV with add on range extender ICE.
Keep in mind that at the time, GM was in BK and that wouldn't play well to the government overseers..
Bottom line was that instead of competing with a $21K Prius, GM planned on a $28K Volt that was better
but ended up with a $40,000 vehicle that was just too hard to sell without eating costs on super low leasing.
Maybe the problem is that they wanted to make a showcase of the tech rather than adding it to a vehicle people were already buying. Certainly part of the problem with Volt is that it's basically a compact sedan so much of the approach just became obsolete very quickly and suddenly. I think it's foolish to think Cadillac could do anything better with the PHEV tech, it was a lightweight efficiency design, it was never intended to be performance oriented and the resulting product was expensive and dull. PHEV is just not a showcase tech anymore, it's a nice feature add to an existing vehicle lineup, but you're not going to bring the customers just for it so basing a vehicle entirely on it turned out to be foolish...and GM unfortunately spent too much on it.
Not that it was especially attractive anyway..