Official: Cadillac Names Johan de Nysschen President

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Thread: Official: Cadillac Names Johan de Nysschen President

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    Official: Cadillac Names Johan de Nysschen President

    Cadillac to operate as global brand, more distinct business unit.
    GM
    July 11, 2014


    DETROIT – General Motors today announced the appointment of Johan de Nysschen as President – Cadillac. de Nysschen will be responsible for all aspects of Cadillac globally including sales, pricing and network development, strategic brand development and marketing and product portfolio planning, including critical input for product engineering and design.

    de Nysschen, 54, joins the GM executive leadership team as an executive vice president of the company beginning August 1 and reports to GM President Dan Ammann.

    “Johan brings to our company vast experience in the development and proper execution of luxury automotive brands,” said Ammann. “With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term.”

    de Nysschen said he is eager to join the GM team.

    Full article at link.
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    Hidden Content Originally Posted by Greg.Botts Hidden Content
    LOL at all the FORD fans in this thread thinking they got a one up. This is the Yukon Denali and trust me it's going to blow away the Navigator. Escalade is gunning for RR/Bentley level of interiors and beyond. I've talked to someone about this on another site that confirmed it Navigator isn't even being bench-marked at Cadillac too low for them.
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    Re: Official: Cadillac Names Johan de Nysschen President

    Good move. de Nysschen and Ellinghaus hopefully will be a major catalyst in the Cadillac renaissance. Going global and becoming more distinct are good first steps.
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    Hidden Content Originally Posted by Greg.Botts Hidden Content
    LOL at all the FORD fans in this thread thinking they got a one up. This is the Yukon Denali and trust me it's going to blow away the Navigator. Escalade is gunning for RR/Bentley level of interiors and beyond. I've talked to someone about this on another site that confirmed it Navigator isn't even being bench-marked at Cadillac too low for them.
    ^GOLD^

    Hidden Content

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    Re: Official: Cadillac Names Johan de Nysschen President

    F1 or Le Man's racing

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    Re: Official: Cadillac Names Johan de Nysschen President

    First order of the day: Alpha everything!!!!
    "We are what we repeatedly do. Excellence, then, is not an act but a habit."
    - Aristotle

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    Re: Official: Cadillac Names Johan de Nysschen President

    Quote Originally Posted by mchicha View Post
    F1 or Le Man's racing
    How about both??
    "We are what we repeatedly do. Excellence, then, is not an act but a habit."
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    Re: Official: Cadillac Names Johan de Nysschen President

    About time. Operating as a more distinct, global business unit was way over due. The more autonomy, unique-engineering, and dedicated staff Caddy has world-wide, the better off they will be in crafting more unique and uncompromising products.

    de Nysschen and Ellinghaus are very talented folks. I wish them well.
    "La vita è come un albero di Natale..c'è sempre qualcuno che ti rompe le palle!"

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    Re: Official: Cadillac Names Johan de Nysschen President

    I think it's a terrible choice. After two years at Infiniti, what does he have to show for it? A terrible naming system and a Q50 said to be worse than its predecessor.

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    Re: Official: Cadillac Names Johan de Nysschen President

    The most important part is that GM needs to keep him in place for a few years. Cadillac will never gain traction if they keep switching the head of the division every year, thus changing the direction of Cadillac every year.

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    Re: Official: Cadillac Names Johan de Nysschen President

    Quote Originally Posted by Dequindre View Post
    I think it's a terrible choice. After two years at Infiniti, what does he have to show for it? A terrible naming system and a Q50 said to be worse than its predecessor.
    He did a nice job at Audi. Here's hoping he does an even better one at Cadillac.
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    Hidden Content Originally Posted by Greg.Botts Hidden Content
    LOL at all the FORD fans in this thread thinking they got a one up. This is the Yukon Denali and trust me it's going to blow away the Navigator. Escalade is gunning for RR/Bentley level of interiors and beyond. I've talked to someone about this on another site that confirmed it Navigator isn't even being bench-marked at Cadillac too low for them.
    ^GOLD^

    Hidden Content

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    Re: Official: Cadillac Names Johan de Nysschen President

    After what we have experienced, this is "an option". You just have to hope he's not a tone-deaf idiot like GM seems to be fond of these days. For Cadillac, he just needs to put some spice int the ATS, and nuke the XTS ASAP, within GM's framework. Execute that, solidly, and you could rule GM. No ****.o

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    Re: Official: Cadillac Names Johan de Nysschen President

    Good move. He and Ellinghaus should make things spark.

    EDIT: Isnt this something mgescuro wanted for a long time?
    Last edited by Evo69; 07-11-2014 at 12:38 PM.
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    Re: Official: Cadillac Names Johan de Nysschen President

    I think its appropriate to share this here as some of you are talking about F1 or LeMans,

    I had a dream that Cadillac was an entrant on the F1 grid and was fighting with RedBull for the number1 spot. When I woke up, the only think I prayed for was for my dream to come true. From a marketing and product development stand point of view, thats going to have a huge positive impact on the Cadillac Brand!

    GM, Reuss, Barra or anyone listening, Please try to get into F1. If you want Cadillac to have a Global pressence, Want to expand on research and development? thats where you need to go!!
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    Re: Official: Cadillac Names Johan de Nysschen President

    Quote Originally Posted by zackythekid View Post
    I think its appropriate to share this here as some of you are talking about F1 or LeMans,

    I had a dream that Cadillac was an entrant on the F1 grid and was fighting with RedBull for the number1 spot. When I woke up, the only think I prayed for was for my dream to come true. From a marketing and product development stand point of view, thats going to have a huge positive impact on the Cadillac Brand!

    GM, Reuss, Barra or anyone listening, Please try to get into F1. If you want Cadillac to have a Global pressence, Want to expand on research and development? thats where you need to go!!

    P-E-R-F-E-C-T. From my view. If you ever want to make some serious sales in Europe, this is a requirement. BEAT them, and then run ads saying, "Oh we are sorry, but we beat your best. This is what we do, and if you want more, buy Caddy." I would love it, but the brand is SOOOO NA-centric, they likely have no clue at all. Marketing is THE most over-paid group in OM. GM builds great cars, and Marketing ALWAYS drops the ball. Always. Sad to witness. But they ALWAYS fail. The proof is out there. They should owe GM after all the debacles...

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    Re: Official: Cadillac Names Johan de Nysschen President

    Excellent news! Now let's speed up the new product roll outs.

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    Re: Official: Cadillac Names Johan de Nysschen President

    First thing he needs to announce is that Cadillac will shortly build everything they make in both LHD and RHD..... and use Gasoline, Electric/Hybrid and Diesel engines offered in ALL markets for ALL product...



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