Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

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Thread: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

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    Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    source: https://plus.google.com/+Cadillac/posts


    Message to Cadillac enthusiasts and the odd skeptical observer:

    Cadillac is embarking upon a bold new journey.

    And the Cadillac organization is invigorated. Itís not often that a 112-year-old icon with such a legacy reinvents itself, and itís awesome for all of us to be part of it.

    Of course, those of you who follow our industry know that, over the last few months, we have already begun to disturb the status quo. In the process, we have unavoidably ruffled some feathers: moving part of our operations from Detroit to New York City; placing Cadillac in charge of its own operational destiny; outlining a plan to dramatically expand the product portfolio; creating a consistent nomenclature for our cars. And yes, as far as the car names go, I know it appears as if we are changing one set of ďalphabet soupĒ names for another, but as they say in the classics, there is "method in the madness." Have faith, it will all fall precisely and logically into place over time.

    Furthermore, if youíve been following our new product launches, you will know that the latest generation of Cadillac vehicles are among the very best available on the market today. Not only have we impressed every industry expert, the cars have received award after award.

    Cadillac is back. The fact is that Cadillacís resurgence as an automaker of exceptional prowess and producer of superlative automobiles is well underway, and this is reflected in many of the strong gains achieved around the world last year. Cadillac has never produced better product than is available todayóand we have only just begun our product offensiveówith a single-minded focus to stun friends and foes alike, with one fascinating new Cadillac after another.

    While product fascination provides substance for our ambitions, we must also embark on a philosophical shift to match these ambitions.

    To once again become the standard for excellence around the globe, we cannot follow any of the examples set by the luxury market "establishment," nor meekly succumb to preconceived notions about this great brand, or even perceptions about our rivals. We respect each and every one of our competitors, but Cadillac will chart its own course, and we will speak our own truth.

    Cadillac is on a mission to shatter the status quo. Cadillac will lead with highly aspirational products packed with advanced technology, superlative craftsmanship and distinctive design. And a brand character that symbolizes quality and respect. We don't aim to be the biggest. We aim to be the best, the highly aspirational domain of the few.

    In the words of one of the great American presidents, Theodore Roosevelt: ďIt is not the critic who counts.Ē Only those who are willing to accept risk, who have the courage to dare greatly, shape the future.

    At Cadillac, we are about shaping our future, and with it, the future of the luxury automobile industry.

    The presentation of the ATS-V in Los Angeles late 2014, followed by the CTS-V in Detroit in January this year, was the first salvo directly into what constitutes the very essence of the luxury segment. The next reveal under our bold philosophy of excellence will be in New York City, on the 31st of March. The unveiling of the CT6 Sedan will be the latest, most daring expression of Cadillacís ambition.

    But thatís not where it endsóas I stated, we have only just begun.

    Advanced plans are underway to introduce 8 all-new vehicles before the end of the decade. The transformation of Cadillac is happening all around us. And it has been a while since our industry has witnessed change of this magnitude.

    The auto industry is a long-cycle business, and we cannot execute all of our plans nor reach all of our goals overnight, but Cadillac is now firmly on course to reclaim its rightful place as the iconic, global luxury brand, made in America.
    As we have our supporters, so too we will have our detractorsóthose who express their discomfort about this bold challenge to the status quo, through criticism and skepticism. We accept these loud protests at the disruption to the established order and understand it means we simply have to work harder and to convey the truth of today to those whose perceptions are still rooted in yesterday.

    We know for some it may be a long and arduous journey.

    But we are ready.
    For at Cadillac, we dare greatly.
    Thank you.

    Johan de Nysschen
    President
    Cadillac
    How GM kills Cadillac's global image, read here:Hidden Content
    I wasn't around during Cadillac's last heyday, so this is the first time I've ever written the following words: The car to beat, the best car in its class, is a Cadillac. You're done playing offense, Cadillac. I hope you can learn how to play defense.
    'MEN's JOURNAL'

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    Thank you Johan, don't let us down and take good care of Cadillac. A true American icon.
    "We are what we repeatedly do. Excellence, then, is not an act but a habit."
    - Aristotle

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    #Daregreatly
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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    Sounds promising!

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    This was posted on Cadillac's Facebook page as well.
    Join the Code 130R Facebook Group! Hidden Content

    "Trying to be the world's fastest trombonist is like trying to be the world's tallest midget."
    Alan Raph, NYC Bass Trombonist

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    By the way, does anyone else here get the digital Cadillac magazine issued every quarter (I can't find a link for it).

    While most of the articles are of little interest to me (fashion, food/ cooking, lifestyle), its a good indicator of how Cadillac sees its brand direction as it focuses on aspects of American design and luxury. They also have the occasional puff piece on the cars themselves. Of course I'd prefer articles on how they design and manufacture the vehicles, future product, technological innovations etc but that is clearly not its mission.

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    Hang on folks. Might get bumpy but itll be a good ride.

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    Speak softly and carry a big stick.

    Action speaks louder than words.

    A stitch in time saves nine.
    2017 Soul &, Titanium

    Where liberty dwells, there is my country. Benjamin Franklin

    The natural progress of things is for liberty to yield and government to gain ground. Thomas Jefferson

    Hidden Content Hidden Content Hidden Content

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    I read this yesterday and decided to go back and check out a couple of videos of Johan. What I found interesting is that he used "dare greatly" in his speach a couple of times when they showed the new CTS-V. Which is over a month before the new Oscar commercial came out. Point being is they are showing us the change in the brand if we notice it or not. Whatever may happen I am very curious to see where Caddy will be in 2020.

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    Letter is a proof he's not ignorant and is aware of the critic. Now I would like him to address Cadillac global issues I mentioned in the thread in my signature. GM should either pull a plug on Cadillac Europe completely or run the business like a mature corporation not bunch of clowns.
    How GM kills Cadillac's global image, read here:Hidden Content
    I wasn't around during Cadillac's last heyday, so this is the first time I've ever written the following words: The car to beat, the best car in its class, is a Cadillac. You're done playing offense, Cadillac. I hope you can learn how to play defense.
    'MEN's JOURNAL'

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    Quote Originally Posted by CarFreak77 View Post
    Letter is a proof he's not ignorant and is aware of the critic. Now I would like him to address Cadillac global issues I mentioned in the thread in my signature. GM should either pull a plug on Cadillac Europe completely or run the business like a mature corporation not bunch of clowns.
    He called us either "Enthusiasts" or "Odd" (which I notice you left out of the title)

    As Cave-Man so eloquently states below; (translated) "talk" is cheap, "plans" are expensive but "execution" as in successful execution, is priceless.

    What does the Cadillac Brand without a slice of “normal people” look like?


    Quote Originally Posted by Neanderthal View Post
    Speak softly and carry a big stick.

    Action speaks louder than words.

    A stitch in time saves nine.
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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    Quote Originally Posted by CarFreak77 View Post
    Letter is a proof he's not ignorant and is aware of the critic ...
    Very true. This guy appears to mean business.

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    There's an old expression " don't explain and don't complain " that fits De Ny's remarks . How does the head of Cadillac have the time to spend talking and extolling his mission to the public like this ?? It sounds like there is some perceived uncertainty in his mission and goals and that the enthusiasts and critics need to understand and appreciate something here . How many division heads of auto manufacturers have the need to do this , to seek approval from the masses for their support ? This talk , talk , talk is getting very tedious , the walk , walk , walk is not now and not dynamic . Sales are lagging behind its competitors in the prestige market and they can't even get into the CUV hot market in a big way . The buyers in the marketplace are sending Cadillac the only message they need to understand . Your brand awareness is not strong , your products are not as popular as other comparable manufacturers vehicles , whether its price or refinement , etc . Wake up , De Ny and Cadillac , don't complain , don't explain , just do your job and do it soon , or you may find GM will be doing it for you....you and your team may wind up being on the outside looking in !!!
    Last edited by usayjim2; 02-20-2015 at 03:11 PM.

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    Quote Originally Posted by CarFreak77 View Post
    GM should either pull a plug on Cadillac Europe completely or run the business like a mature corporation not bunch of clowns.
    The former, no-one will notice they've gone.

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    Re: Johan de Nysschenís Letter To Cadillac Enthusiasts And Skeptical Observers

    Well written, well presented.

    I have never read or heard such eloquent words from anyone at GM before and it is very encouraging.

    Now, we wait......

    (.........Is it March 31st yet?)
    "The blood-dimmed tide is loosed, and everywhere the ceremony of innocence is drowned;
    The best lack all conviction, while the worst are full of passionate intensity. "

    W.B. Yeats- 1919



    .

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