GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

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Thread: GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

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    emh
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    GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

    GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display
    By Fred Lambert

    Augmented reality display technology is growing by leaps and bounds and has already been incorporated into the developer side of building autonomous vehicles.

    But now, with the Cadillac Lyriq, GMs upcoming next-gen electric SUV, were likely to see a user augmented reality display technology for mainstream users

    ....

    Now, we learned that the Cadillac Lyriq will also be equipped with a next-generation heads-up display (HUD).

    Digital Trends reported on Envisics, a UK-based startup founded by an expert in holograms, and its latest AR-based head-up display:

    What Envisics has developed is a headset-free, in-car holography system that aims to transform the way we view the road. How? By giving your car an AR overhaul more in line with the kind of HUD technology youd ordinarily find in a fighter jet or a commercial aircraft worth many millions of dollars. Or, heck, an X-Wing.

    The company confirmed that the next generation of its augmented reality HUD system is going to be in the Cadillac Lyriq.
    Article continues at link above.
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    emh
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    Re: GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

    The article has same images of what the AR company claims their technology could look like but I didn't post them here as the article says they may not be representative of what Lryic will have.

    I realize some folks will howl that this is more driver distractions but I think this is exactly the kind of leading edge, "conversation-piece" technology that can draw new people to Cadillac and reposition the brad as a technology leader. VW and others are also talking about cutting edge HUDs, and it would be great if GM/Cadillac can jump to the front of that trend.
    "The irony of the Information Age is that it has given new respectability to uninformed opinion" -- John Lawton

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    Re: GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

    Mercedes has this in the new S Class
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    Re: GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

    Quote Originally Posted by sdotjeezy View Post
    Mercedes has this in the new S Class
    I took this article to mean the Lyric HUD will go beyond the "small info window + flying arrows" of the S-class to a more full-featured display. But that's just my interpretation, so who knows...
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    Re: GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

    Notice those images are showing the vehicle in full autonomous mode. So no the Lyriq won't have that. Right away at least.

    More discussion about this here:
    https://www.gminsidenews.com/forums/...ty-hud-298777/

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    Re: GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

    Quote Originally Posted by emh View Post
    I took this article to mean the Lyric HUD will go beyond the "small info window + flying arrows" of the S-class to a more full-featured display. But that's just my interpretation, so who knows...



    Cadillac already delivered augmented reality, Mercedes does not deliver till 2021



    Last edited by mbukukanyau; 10-19-2020 at 09:37 PM.

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    Re: GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

    The new heads up display is a nice addition to the cadillac brand. I tended to think a low dash with just a heads up display could be a cool way to cut costs and imorove visability but in addition to an IP ? Not sure its money well spent.

    Low cost vehicles should have the central dash like tesla (maybe smaller ipad like central panel)Id guess and then have a heads up display in place of a drivers pod of instrument panel.

    Just a thought for lowering production costs.

    Costs of vehicles are rosing so quickly i think innovative ideas like an exoskeleton, no paint shop required stainless body, no instrument panel interior ev would make for an imoressive 25 grand prodict sales winner.

    Sure the opposite of what a cadillac would be and more along the line of chevrolet or gmc ev cuv version.
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    Re: GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

    Quote Originally Posted by emh View Post
    I took this article to mean the Lyric HUD will go beyond the "small info window + flying arrows" of the S-class to a more full-featured display. But that's just my interpretation, so who knows...
    The S does more than just the floating arrows if I'm not mistaken... the floating arrows were showcased in the demo during the release, but it is capable of more than just that.

    Re 2021 Escalades thing...doing an AR HUD vs in dash display is a little harder because the HUD has to take into account POV calculations in rendering the floating notifications. not trying to turn this into a this vs that game but both the S and Escalade are MY21 products so neither beat neither to the market with anything if we're talking about timing.
    Last edited by sdotjeezy; 10-20-2020 at 03:15 AM.
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    Re: GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

    This system should not add too much distraction, as the demos in the article show. However, there are 2 huge benefits they should focus on: GPS guidance lines on the road that finally show you where to go exactly (no more voice guidance or other notification necessary), and warnings outlining pedestrians and other obstacles which might be hard to see.

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    Re: GMs Cadillac Lyriq electric SUV to feature crazy heads-up AR display

    It's cool and whoever does it first will make a splash. And it will have tremendous safety benefits - I'm all for that!

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