GM’s Cadillac chief: Brand transformation ‘on track’
The Detroit News
May 8, 2017
GM moved the Cadillac headquarters away from Detroit in September 2015, prompting politicians and local business leaders to complain directly to CEO Mary Barra. The idea, explained by Cadillac President Johan de Nysschen, was to put some distance between Cadillac and the rest of GM — and to park it in the heart of a global luxury capital.
“The plan is on track,” he said in an interview.
Some positives: Brand revenue has increased the past two years, and Cadillac’s average U.S. sales price in April was just above $55,000, about $5,000 higher than the luxury average and topping competitors such as BMW and Lexus. It earned the “Most Improved Super Loyalist” award earlier this year from IHS Markit for customers who buy three straight vehicles from the brand. Sales in ever-important China continue to rise, soaring 92.5 percent through the first four months of the year and running ahead of the sales pace in the U.S. Cadillac global sales are up 31.6 percent this year through April.
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