GM President: Cadillac Lyriq EV Needs to Start below $60,000
The first electric Cadillac will go into production in late 2022 using GM’s Ultium battery technology, and some (including us) had estimated a price $20,000 higher.
Car and Driver
By Roberto Baldwin
August 12, 2020
*Full Article at LinkGM president Steve Carlisle was quoted as saying the 2023 Lyriq can be expected to be priced somewhere in the mid-$50,000 range.
A sub-$60,000 luxury SUV from Cadillac isn't that surprising if you take a few items into consideration. First, GM is pushing to bring down the cost of its Ultium battery system, wanting to reach price parity with gasoline-powered vehicles.
Also, California and New York State cap their state incentives for EV purchases at $60,000. California is a huge market for EVs.....