The Detroit News
December 27, 2018
Cadillac has built a garage-full of great cars in the last 20 years, and American luxury buyers yawned. Lincoln has created SUVs with gorgeous interiors and reworked its sales and service without a whiff of interest from owners of Acura and Infiniti, much less leaders like Audi, BMW and Mercedes.
If America’s native luxury brands can’t gain traction in 2019, it may never happen.
Cadillac has three key vehicles coming: a new version of its flagship Escalade SUV; the long-awaited XT6 three-row SUV arrives to compete with the Audi Q7 and Volvo XC90; and an all-new CT5 sport sedan will try to generate excitement by adding new looks and features to the dynamics that made the CTS a critical favorite.
Lincoln will introduce the Aviator, a luxurious and classy-looking three-row SUV that offers a plug-in hybrid model, and also goes after XC90 and Q7 buyers.
Every new Cadillac for a decade has had some shortcoming that allowed luxury buyers to dismiss it. Lincoln has struggled even longer because only the massive Navigator seemed to get its best effort.
It’s past time to remedy that.