Cadillac should pursue a strategy of offering lowest parts and repair costs. This is where Bimmer and Merc kill you. Then charging the same or a little more is like charging less over the life of the vehicle.
"The blood-dimmed tide is loosed, and everywhere the ceremony of innocence is drowned;
The best lack all conviction, while the worst are full of passionate intensity. "
W.B. Yeats- 1919
I really, really miss when cars hid the features you didn't constantly need. My Q45 had a motorized door that covered EQ knobs with the push of a button and the Audi A8 had a display that rolled into the dash, concealing itself into the wood trim.
"The Artist Formerly Known As Jesda"
The only way Cadillac will be Cadillac again is if it goes back to using NA V8s in it's vehicles and the only one that does is the Escalade and we all know GM has no intention of using the 6.2L in any other Cadillac, so Cadillac will slowly drift into oblivion and I won't miss the brand for one second.
1989 Merkur XR4Ti
2014 Carlisle Ford Nationals - Merkur Club of America Preservation Award
2015 Cadillac XTS Platinum... Princess Buttercup IV
2015 Chevy Cruze Diesel... Many thanks to VW for making this deal possible.
I've never, ever seen a Vsport in person, I think they are more rare than even the older STS-V's were.
2001 Pontiac Trans Am
2016 Chevy SS Sedan
2017 Chevy Traverse
2016 Chevy Traverse
2012 Buick Regal GS
2010 Chevy Traverse
2003 Cadillac Seville SLS
2003 Chevy Blazer M5
1989 Pontiac Firebird
In many cases you can make more money on fleet sales than retail since you tend to get larger sales at one time without having to "stock" the vehicles after production, in fact Fleet sales (if properly done) can be far more profitable than retail sales that require more build variations and nearly all (except customer special orders) require logistical distribution costs. Of course in the luxury segment fleet sales are not the best way to promote the brand, OTOH most people do not know if the Cadillac they see on the street is a Fleet car or not since many of these services only put a discrete marking on their cars and their customers are the ones who demand a luxury vehicle so it is a viable (and profitable) part of the luxury segment - just needs to be properly implemented.
Same can be said for a NA 6.2L in the CT6 and CT5 but we know GM won't do it and thinks that copying the Germans is the way to go - not a good strategy to play the "me too" game in the luxury market, especially when you are playing someone else's game and need to jack up the price to be "the same as BMW/Mercedes" - where is the unique "Cadillac" strategy in that?
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