September 17, 2018 @ 12:01 am
SEATTLE — "It's on."
That will be Cadillac President Steve Carlisle's message to roughly 900 retailers this week at the brand's dealer meeting in Las Vegas.
The meeting will be a coming-out party for the Canadian executive, who succeeded the outspoken Johan de Nysschen in an abrupt management change in April. Carlisle will detail Cadillac's upcoming products through 2021, marketing efforts and tweaks to the 2019 Project Pinnacle retail incentive program, which was finalized in preparation for the meeting.
"We have an arsenal of products and technologies that will create even more differentiation for Cadillac and establish a very unique and attractive position for us in the global marketplaces," Carlisle said last week during his first address to media for the launch of the Cadillac XT4 here. "Where do we go next? Well, we're going on the offensive."
Yeah, w/ basically JdN's product portfolio.
3 CUVs are not enough; need a 4th, more premium large RWD CUV, but according to the latest rumblings, that seems off the table for now.For the most part, Carlisle's plan is to continue the de Nysschen blueprint, which included three sedans, three crossovers and the next-generation Escalade.
The next product, Carlisle said, will debut at the Detroit auto show. It is expected to be a three-row crossover to slot between the popular XT5 midsize crossover and the flagship Escalade SUV.
De Nysschen's plan had a small sedan coming next to replace the dated, heavily incentivized ATS compact sedan; followed by a smaller sedan and the next-generation Escalade in 2020; then, a redesign of the XT5 and possibly a performance EV and/or sports car based on the Chevrolet Corvette.
This is 1st have hear of a redesign of the XTS (not sure if it means a next gen model or merely a late refresh) and seems like rumors of a Vette-based halo model had some truth to it.
Carlisle said it's still "hard to say" if the brand needs such a halo car. It might help now, he said, but "if you look at everything that we have in front of us and the priorities that we set out, by the time you did it, I don't know."
"Now, if it were somehow a different propulsion system that might be more interesting," he added, noting later that EVs bring "really good performance."