For Cadillac, the sedan is still alive and well
The Globe and Mail
June 14, 2019
*Full Article at LinkThe sedan is still alive and kicking for Cadillac – even though more of its customers will probably keep buying SUVs.
“Cadillac is not abandoning the sedan market,” says Brandon Vivian, Cadillac’s executive chief engineer. “Is the SUV craze over? I don’t think so, but we’re going to put our vision out there.”
In the race between sedans and SUVs, SUVs are still leading. Last year, Cadillac sold 5,875 of its XT5 SUVs in Canada but just 449 CTS sedans.
“You’ll see an expansion of the V-Series,” says Mirza Grebovic, performance variants manager for Cadillac. “We’re trying to go out with a bang while internal combustion is still kicking.”