The brand's second renaissance kick into overdrive in 2013.
August 17, 2012
By: Nick Saporito
Cadillac has made no secret of its impending product resurgence. After the brand's first renaissance in the early 2000's, Cadillac is attempting to have a second one with this year's launch of the new XTS and ATS sedans. While those sedans commence Cadillac's second wind, the real surge in new product will be in 2013. According to remarks at this week's Pebble Beach Concours d'Elegance, Caddy will reveal three new luxury vehicles next year.
According to tweets from the event, Cadillac's vice president of marketing, Don Butler, made several remarks in a brief speech at Pebble Beach yesterday surrounding the future of GM's luxury brand. Among his comments were confirmation that the next-generation CTS, Escalade and all-new ELR electric coupe will all be shown to the public sometime in 2013. While all three vehicles will be revealed in 2013, only the ELR and CTS will begin production in 2013.
Sources familiar with Cadillac product plans have confirmed that the Volt-based ELR coupe will begin production in mid-2013, and that the car will be nearly identical to the Converj Concept car from a few years ago. The other 2013 reveal, Escalade, will not show up in dealer showrooms until sometime in 2014. At last report, the next Escalade would arrive in very early 2014, pending no further delays.
GMI has been told that the new CTS is very similar in design to the recently launched ATS, which comes as no surprise. Engine selections are said to be similar to the ATS as well, with GM's all-new 2.0-liter turbocharged four-cylinder as the base engine, and the familiar 3.6-liter V-6 engine as an option. Other engine options, including a twin-turbo 3.6-liter V-6, are expected shortly after launch. Initial production of the 2014 CTS sedan is expected to start in September 2013. The current CTS coupe and wagon will remain in production for another year.
The CTS will be based on a larger version of the Alpha architecture that underpins the new ATS, and is expected to compete head-to-head with the BMW 5-Series.
Details regarding the 2014 Escalade have been minimal, though GMI has been told to expect a lighter Escalade with more power.
Regardless of the details, it is becoming clear that 2013 will be a milestone year in Cadillac's attempt to recapture its tagline as the "Standard of The World."