The racetrack has long been a proving ground for luxury carmakers, among them Mercedes-Benz and Aston Martin, BMW and Bentley. Cadillac has aspired to be mentioned in the same breath as those automakers, but its success at the worldís most storied tracks has been limited.
Four consecutive overall wins at the Rolex 24 Hours of Daytona endurance race since 2017 have changed that equation somewhat and earned Cadillac at least provisional membership in the elite class of racing luxury marques.
Cadillac doesnít sell a sports car or even a grand touring coupe, but for the last 20 years the brand has focused considerable engineering and marketing efforts on its high-performance V-series automobiles, including the 550-horsepower CT6-V sports sedan. The brandís racing activity is part of that marketing program, but the V-series is in limbo after the discontinuation of the CT6-V in January. Prognosticators expect high-performance V versions of Cadillacís CT4 and CT5 to arrive soon.
The most recent racetrack win came in late January at Daytona as the No. 10 Konica Minolta-sponsored Cadillac of Wayne Taylor Racing took the checkered flag after completing 833 laps, covering 2,965.48 miles, in the allotted 24 hours. It was a new mileage record for this major endurance-racing event and a great start to the season for Cadillac, which hopes to win the International Motor Sports Associationís Prototype Manufacturer Championship for the third time in four years.