Cadillac Lyriq To Feature Augmented Reality HUD
October 9, 2020
The Cadillac Lyriq will feature an advanced augmented reality head-up display (AR HUD) developed by UK-based supplier Envisics.
Cadillac parent company General Motors was among several automakers that participated in a recent round of funding for Envisics, which is a self-described market leader and inventor of “dynamic holographic technologies for augmented reality head-up displays.” The automaker will likely tap Envisics technology for a wide variety of future products, but the upcoming 2023 Cadillac Lyriq is the first vehicle that it has confirmed will use an Envisics AR HUD.
“GM is very impressed with Envisics’ holographic augmented reality-enhanced head-up display technology,” Matt Tsien, president of GM Ventures, said in a prepared statement. “This technology will help us revolutionize the in-vehicle experience with a variety of safe, highly integrated and intuitive applications, including applications that will enhance the hands-free driving experience in future EVs, like the Cadillac Lyriq.”
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