Cadillac Lyriq To Feature Augmented Reality HUD

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Thread: Cadillac Lyriq To Feature Augmented Reality HUD

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    Cadillac Lyriq To Feature Augmented Reality HUD

    Cadillac Lyriq To Feature Augmented Reality HUD
    http://cadillacsociety.com/2020/10/0...d-reality-hud/

    October 9, 2020
    Sam McEachern



    The Cadillac Lyriq will feature an advanced augmented reality head-up display (AR HUD) developed by UK-based supplier Envisics.

    Cadillac parent company General Motors was among several automakers that participated in a recent round of funding for Envisics, which is a self-described market leader and inventor of “dynamic holographic technologies for augmented reality head-up displays.” The automaker will likely tap Envisics technology for a wide variety of future products, but the upcoming 2023 Cadillac Lyriq is the first vehicle that it has confirmed will use an Envisics AR HUD.

    “GM is very impressed with Envisics’ holographic augmented reality-enhanced head-up display technology,” Matt Tsien, president of GM Ventures, said in a prepared statement. “This technology will help us revolutionize the in-vehicle experience with a variety of safe, highly integrated and intuitive applications, including applications that will enhance the hands-free driving experience in future EVs, like the Cadillac Lyriq.”

    More at link

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Pretty cool, won't be long after that you can point at something through the windshield and it will link into Google to bring up info.

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Awesome!..I can't wait to play Pokemon GO! in my car.

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Quote Originally Posted by Mr.Buttons View Post
    Awesome!..I can't wait to play Pokemon GO! in my car.
    Lol.

    Of course, the augmented reality will be functional for driving purposes.
    I am on the border of genius and crazy. I keep trying to cross over into genius, but ICE keeps sending me back to the crazy side of the border.

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Will this eventually turn into a “subscription service”?

    ***rolls eyes***

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Quote Originally Posted by RedSkyBlackDream View Post
    Will this eventually turn into a “subscription service”?

    ***rolls eyes***
    GM has to make money somehow and if Book is ever brought back you can have a subscription service (Book) to go with your subscription service (Cruise not the Chevy Cruze) that compliments your other subscription service (Cadillac's Augmented reality/PoKemon GO!)!.

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Quote Originally Posted by Robert1969 View Post
    Lol.

    Of course, the augmented reality will be functional for driving purposes.
    And what better way to chase down wild PoKemon?,but through the windshield of you car.

    Phone screens are too small anyways.

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Quote Originally Posted by Mr.Buttons View Post
    GM has to make money somehow and if Book is ever brought back you can have a subscription service (Book) to go with your subscription service (Cruise not the Chevy Cruze) that compliments your other subscription service (Cadillac's Augmented reality/PoKemon GO!)!.
    ...and your other subscription service (OnStar) and your other subscription service (SiriusXM).
    Last edited by Murrow; 10-10-2020 at 10:33 AM.

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Something like this I expect will be really useful on rainy nights or thick fog. And yes, huge marketing opportunity.

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Quote Originally Posted by BlackGTP View Post
    Something like this I expect will be really useful on rainy nights or thick fog. And yes, huge marketing opportunity.
    Great idea, I have been in fog so thick, you could think it was porridge

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    or her phone #

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Quote Originally Posted by mbukukanyau View Post
    Great idea, I have been in fog so thick, you could think it was porridge
    Thick fog is no fun to drive in....

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    You can see here in this video where they hope to take the technology as we see more autonomous vehicles.

    https://envisics.com/#the-future

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Quote Originally Posted by BlackGTP View Post
    Thick fog is no fun to drive in....
    I live near a river valley (not in a flood plain.....) and often drive a state route along one of the rivers. During the early morning in the spring and fall, the fog is so thick traffic often slows to 10-15 mph in a 55 mph zone.

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    Re: Cadillac Lyriq To Feature Augmented Reality HUD

    Quote Originally Posted by BlackGTP View Post
    Thick fog is no fun to drive in....
    Some people do it, but it is inside their heads.

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