AutoNews reports Cadillac to ditch alphanumerics in EV transition
Full article: https://www.autonews.com/marketing/c...=hero-headline
DETROIT — Cadillac's alphabet soup will end with EV.
The General Motors luxury brand on Thursday said it will drop its alphanumeric nameplates and transition back to actual words as it electrifies its lineup over the next decade.
"The rollout of the electric vehicles is the time we'll start to move back toward naming," Cadillac President Steve Carlisle said.
GM is using Cadillac to lead its electrification efforts, which include 20 new all-electric vehicles globally by 2023. By 2030, Carlisle said, the majority — if not all — Cadillacs sold will be battery-electric.
"We're entering the decade as an internal-combustion-engine brand," he said. "We'll exit the decade as a battery-electric brand. It's the end of the ICE age for Cadillac."