Cadillac CT5 and CT6 Trademarks Filed with USPTO

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Thread: Cadillac CT5 and CT6 Trademarks Filed with USPTO

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    Cadillac CT5 and CT6 Trademarks Filed with USPTO

    Cadillac CT5 and CT6 Trademarks Filed with the US Patent and Trademark Office
    by Mircea Panait
    7th August 2014

    When it comes to SUVs, the Cadillac brand currently boasts with only two models: the SRX crossover and the Escalade. But GM's luxury division has filed trademark applications for CT5, Cadillac CT5, CT6 and Cadillac CT6 nameplates, which suggests that two all-new models will be launched in the following years.

    Why SUVs? Well, the current Cadillac lineup is chuck full of sedans and coupes, but lacks lifestyle crossover vehicles such as Buick's Encore and Enclave, for example. Identified under serial numbers 86343074, 86343063, 86343098 and 86343083, the trademark applications have been submitted with the U.S. Patent and Trademark Office on July 21st.

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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    Interesting, but wonder if such moniker's would actually be applied to an SUV or crossover? Not loving the names, but I'm assuming that "CT" would stand for "Cadillac Truck"? Wouldn't "CX#" have been better?

    Would that mean that Caddy's sedans would be "CS4", "CS7", etc? Or Caddy convertibles and coupes being dubbed as "CC4" or "CC5", et al?

    If there was a "letter" that identifies most with Cadillac, I guess it would be "C" since the CTS is so well known and is arguably Caddy's most recognizable nameplate. However, I wonder if this is limiting and they should use another letter altogether?

    Back in the day (before they started getting "names" in the 1960s), Cadillac cars used Series, Model, and Type designations almost exclusively. They had model designations like Fisher Fleetwood, but I think they were more along the lines of trim-levels today than stand alone products.

    If they wanted to go back to a historical designation, maybe using names like "Series 30" or "Series C" or "Type 40" makes more sense than CT#?

    Going back before the bankruptcy, there was a rumor that the "next DTS" would have adopted the DT7 nameplate (and been based on a version of Zeta). Those plans fell apart thanks to GM's financial woes, but the seeds were laid. There was a whole host of names trademarked at the time (in Europe and Canada), including DT7, CT6, CT5, BT3, AT1, DTX, CTX, and BTX.

    With Johann de Nysschen having changed Infiniti's name-structure to Q and QX -- and with Uwe Ellinghaus having previously stated that he's working on a more unified moniker scheme for Cadillac -- it seems like only a matter of time before we see a shift toward a new naming system in the next few years. My guess is that, as vehicles come up for their own MCEs, we'll see names change.

    Regardless, let's hope that, at some point, a naming scheme is chosen that brings some sense of "rationality" to Caddy's lineup.
    Last edited by nadepalma; 08-07-2014 at 11:32 AM.
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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    This is interesting.

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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    i wonder when real names will be back in style again. i miss names like el dorado, seville, deville, etc. the current luxury car market is flooded with numbers and letters. would be great to break that trend.
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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    Quote Originally Posted by gopedxr7 View Post
    i wonder when real names will be back in style again. i miss names like el dorado, seville, deville, etc. the current luxury car market is flooded with numbers and letters. would be great to break that trend.
    I'm wondering if they couldn't "readopt" what they seemed to have done in the 1950s? That is, they'd have a "number designation" with a name afterward to set it apart? i.e. Series 62 Eldorado.
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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    It seems to me a CTS based crossover should be called CTX as an ATS based one should be called ATX! Adding numbers makes no sense and just confuses the entire naming scheme! I still like the Series and number that Cadillac use to use! I could see ATS as the Series 20 in sedan form and Series 22 in Coupe form! If they wanted to do a ATS based crossover then call it Series 25 for five doors! The same could be done for the other models like CTS could become the Series 60 and so forth! At least that would make sense Cadillac! CT6 & CT7 makes NO SENSE!!

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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    Could this be for the sub-ATS car that Uwe Ellinghaus recently talked about?

    Where there would/could be two levels of the car.

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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    So maybe the SRX will change its name to the CT5 and a Lamabad based mid-size will be called the CT6?
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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    Quote Originally Posted by nadepalma View Post
    I'm wondering if they couldn't "readopt" what they seemed to have done in the 1950s? That is, they'd have a "number designation" with a name afterward to set it apart? i.e. Series 62 Eldorado.
    THAT would be nice... DeVille CT6. Could these by engine designations or trim levels? ATS CT4 (Cadillac Turbo 4) CTS CT6 (Cadillac Turbo 6). Of course an entire portfolio name change wouldn't be a shock since that's what Mr de Nysschen did at Infiniti. . . .
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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    Quote Originally Posted by nadepalma View Post
    Cadillac CT5 and CT6 Trademarks Filed with the US Patent and Trademark Office
    by Mircea Panait
    7th August 2014

    When it comes to SUVs, the Cadillac brand currently boasts with only two models: the SRX crossover and the Escalade. But GM's luxury division has filed trademark applications for CT5, Cadillac CT5, CT6 and Cadillac CT6 nameplates, which suggests that two all-new models will be launched in the following years.

    Why SUVs? Well, the current Cadillac lineup is chuck full of sedans and coupes, but lacks lifestyle crossover vehicles such as Buick's Encore and Enclave, for example. Identified under serial numbers 86343074, 86343063, 86343098 and 86343083, the trademark applications have been submitted with the U.S. Patent and Trademark Office on July 21st.

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    I've got a better idea - maybe they could use the patent numbers as model names.

    2015 Cadillac 86343074 - wagon

    2015 Cadillac 86343098 - crossover

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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    I'm not liking this! I consider myself pretty name savy and I get confused on Lincoln's names occasionally! I hope this isn't going to be like that!

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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    Catera Touring 5 ?
    Catera Touring 6 ?
    Cimarron Touring 5 ?
    Cimarron Touring 6 ?

    Are these people just punching in letter and numbers into a randomizer for their silly designations? Is Cadillac finally dropping the awful X this X that Cadillac XXX conventions?

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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    Very original. Nobody's thought of putting a C and a T together with numbers. This is the kind of creativity and risk that leaders engage in. Cadillac can now proudly display their 'Penalty of Leadership' plaque once again. It's been a long time coming but Caddy is finally leading again. Just brilliant!

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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    Smh.

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    Re: Cadillac CT5 and CT6 Trademarks Filed with USPTO

    Just build the cars, I don't care about the names.

    They need something simple. The Germans had something simple before the model proliferation - 3 Series, 5 Series, etc.; C Class, E, Class, S Class; A4, A6, A8, etc.. Mercedes is getting really confusing now with multiple letters like CLS, same as Lincoln with the multiple letters and lack of strong vehicle identity. The number names worked fine when there were only a handful of models with very strong identies. Now, for example, Mercedes has a ton of different vehicles, so many now that they don't have strong identies to me anymore, so when I hear "CLS" I have no idea what vehicle they are talking about nor do I understand their naming convention so I can't figure out what the CLS is. I'm sure if I took the time to study they names it would make sense, but I'm not intersted in doing that - the name of a car shouldn't be a homework project.

    Whatever Cadillac does I think they need to keep it simple and very logical - learn from what the Germans used to do and how they are messing it up now.

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