Book by Cadillac subscription service returns next year

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Thread: Book by Cadillac subscription service returns next year

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    Book by Cadillac subscription service returns next year

    Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.

    https://ca.news.yahoo.com/book-cadil...163900239.html

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    Re: Book by Cadillac subscription service returns next year

    Thinking about it the subscription service should have returned with the name Book by GM. Include high country models, Denali models, C8, ZL1, Caddy models in a proper price structure. Allow a switch every 6 months if needed. Now that could have a greater chance of success.
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