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Thread: ATS: Fixing Cadillac's problem child

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    Re: ATS: Fixing Cadillac's problem child

    Quote Originally Posted by BlackGTP View Post
    I don't have an issue with GM not including, it's a way to get people into higher trim packages. You want it, you pay.
    Or you forgo Cadillac altogether and get a competing model. Based on the Automotive News article's comment about ATS' decreasing market share, that's what a lot of potential customers are doing.

    One of the many reasons I purchased a F30 BMW 320i rather than Cadillac ATS is that BMW offers Lighting Package (adaptive HID headlamps for '13 - '15 models; LED headlamps for '16) as a $700 to $900 option, even on the most inexpensive model in the F30 lineup.

    BMW originated the premium compact sports sedan segment 40 years ago and is still the standard bearer. Cadillac is an imitator.
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    Re: ATS: Fixing Cadillac's problem child

    Thinner seatbacks to make the rear seat seem larger should have been done a couple years ago. Now it's probably not worth the cost any longer. I'm square in the target market for the ATS but the rear seat space trumps everything else.

    What made the 1st two gens of CTS popular was the 3 series pricing for a car that was 1/2 way between the 3 and the 5 in size.

    Sell the ATS at A3 prices for now.

    And for the next gen, stretch the interior slightly. An extra couple inches in rubber, glass, steel, etc, does not literally cost GM thousands of dollars. I am of course comparing two identical cars, clean slate, new designs, and close enough in size to use all the same powertrains, suspension points, etc. Cabin stretching is cheap and GM used to do it so well.
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    Re: ATS: Fixing Cadillac's problem child

    Quote Originally Posted by zeobandit View Post
    The ATS is way too small. I am 6'5" and I could not get behind the wheel of my wife's sister in law's ATS. My head was at a 45" angle and my knees where on either side of the steering wheel. That was with the seat all the way back and lowered. I don't see how anyone over 6'1" or 6'2" could comfortably fit in the driver's seat. And forget having anyone else sit behind you.
    you're 6'5", you shouldn't be driving an ATS to begin with.

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    Re: ATS: Fixing Cadillac's problem child

    Quote Originally Posted by zeobandit View Post
    The ATS is way too small. I am 6'5" and I could not get behind the wheel of my wife's sister in law's ATS. My head was at a 45" angle and my knees where on either side of the steering wheel. That was with the seat all the way back and lowered. I don't see how anyone over 6'1" or 6'2" could comfortably fit in the driver's seat. And forget having anyone else sit behind you.
    I don't know. Im also 6'5 and fit it in rather fine but you have to remember that it is a compact sedan. It's meant to be small.

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    Re: ATS: Fixing Cadillac's problem child

    Quote Originally Posted by mbukukanyau View Post
    I remember reading that GM is trying to move away from MCE's in favor of faster product change overs.. You can use the same engineers tied up in MCE's validation to speed up your new product pipeline, instead of them working on band aids, they would be working on the latest and greatest.
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    Re: ATS: Fixing Cadillac's problem child

    Quote Originally Posted by DansGS View Post
    Yes! I'm amazed at how many ATS's are around my area without the verticle LEDs. Just shows how people are very price conscience with the ATS and not buying the upper trims.
    The dealers around me (NY Metro) don't even stock the upper level trims. Local dealer has almost a dozen, 1 with the HID/LED's. No performance or premiums stocked.
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    Re: ATS: Fixing Cadillac's problem child

    I think the interior volume complaint is a deeper issue that goes back to how people perceive Cadillac vs. BMW. BMW built their reputation around the 3 Series, which in what's considered to be its best iterations, is a tight fitting interior. People expect BMWs to be cramped, but Cadillac? Cadillac is best remembered as being roomier and therefore comfortable. That said, I expect Cadillac's "right size" strategy to make each Cadillac have the most interior volume in their class, while retaining performance.

    With the growing size of the compact performance luxury sedans, I think we're witnessing the redefinition of what compact luxury is: Compact luxury includes the luxury of interior room over mainstream or entry luxury compact. Pretty soon, with BMW introducing the 2 Series Gran Coupe, the purists' compact luxury mission exemplified in the E30 and E46 3 Series will be carried out by the subcompact, entry-level model.

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    Re: ATS: Fixing Cadillac's problem child

    Quote Originally Posted by mbukukanyau View Post
    I remember reading that GM is trying to move away from MCE's in favor of faster product change overs.. You can use the same engineers tied up in MCE's validation to speed up your new product pipeline, instead of them working on band aids, they would be working on the latest and greatest.
    They wouldn't have needed an MCE so badly if they got it right the first time.
    They didn't need to spend a dime on the boring MCE front end, they just should have gone with the V Series front end. Sporty looking as a Sport Sedan should look.
    They also should have done something with the interior-added buttons and knobs to it to eliminate the poor CUE reviews.
    The trunk looks like it belongs to a cheap subcompact. The hinges intrude into an already small space, all they need to do is replace it with struts.
    There is such a lack of focus it's amazing to me

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    Re: ATS: Fixing Cadillac's problem child

    Definitely not the position an automaker, especially one whose glory days included a comfortable interior, should take. If studies show that taller people tend to make more money, why shouldn't their size be taken into account when designing the car? Cadillac would be cutting out people who'd more likely afford their vehicle.

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    Re: ATS: Fixing Cadillac's problem child

    Quote Originally Posted by zeobandit View Post
    The ATS is way too small. I am 6'5" and I could not get behind the wheel of my wife's sister in law's ATS. My head was at a 45" angle and my knees where on either side of the steering wheel. That was with the seat all the way back and lowered. I don't see how anyone over 6'1" or 6'2" could comfortably fit in the driver's seat. And forget having anyone else sit behind you.
    I know how you feel. I'm 6'4", and on top of the shortened wheelbase and that structural element behind the rear seats, the transmission tunnel up front is way too intrusive in the foot space of both the ATS and CTS. Hopefully the next generation is wider.

    The CT6, however, is perfect, so I think it has everything to do with the platform.

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    Re: ATS: Fixing Cadillac's problem child

    At least they're fessing up to the fact that they have a problem. Pricing structure being addressed is good. Also it needs more room, GM needs to compete size per size and quit the tweener nonsense.

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    Re: ATS: Fixing Cadillac's problem child

    I think it's fine news that ATS buyers are trading up from other non-German marques. These are people new to the lux market, and they're forming a Cadillac habit as they move up. That's a good thing. Maybe even a better thing than established lux buyers moving over from German cars.

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    Re: ATS: Fixing Cadillac's problem child

    The 2.5 4 cylinder is terrible in ATS. I'm glad Cadillac finally woke up and decided to drop that engine. What I don't understand is why they don't do like BMW and de-tune the 2.0T to make around 200hp like BMW did with the 320i. That way they could keep the turbo 4 for sale at a lower price point.
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    Re: ATS: Fixing Cadillac's problem child

    The ATS needs a lot of fixing... just look at it, it's bland and uninspiring, it looks like all the other caddy's as compared to the concept winner built on the same chassis, Buick Avista.

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    Re: ATS: Fixing Cadillac's problem child

    Quote Originally Posted by ryannel2003 View Post
    The 2.5 4 cylinder is terrible in ATS. I'm glad Cadillac finally woke up and decided to drop that engine. What I don't understand is why they don't do like BMW and de-tune the 2.0T to make around 200hp like BMW did with the 320i. That way they could keep the turbo 4 for sale at a lower price point.
    Detuning the 2.0T wouldn't reduce the cost to produce it so why charge less. If they just want to charge less do so with a fully tuned 2.0T and beat the competition (BMW)

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