Price, trim adjustments coming for ATS in 2017
June 27, 2016
The ATS was supposed to herald Cadillac's return to luxury relevance when it went on sale nearly four years ago.
The compact sedan was going to be the Cadillac to "finally challenge the German cars at their own game and win," then-GM North America President and current product chief Mark Reuss said at the car's January 2012 unveiling. Instead, it has become Cadillac's problem child. Even in a cold sedan market, the ATS has lagged behind compact luxury rivals -- its market share has declined every year since 2013.
A big part of the problem: Resale values have fallen steadily too, making it harder and more expensive for Cadillac to offer a competitive lease, crucial to success in the luxury market.
CONTINUE AT LINK ABOVEOriginally Posted by AutoNews.com
Will help some, but none of this will fix the fundamental flaw in the ATS - limited passenger/trunk space compared to the competition.
The ATS is already priced below the Germans (esp. MB and BMW), but isn't seen being a value comparatively (notwithstanding lease rates) since the Germans have more room (the upcoming 3 Series will have more room) and have nicer interiors.Originally Posted by AutoNews.com