Cadillac's effort to bring in young blood betrays the brand's rich heritage.
June 4, 2019
By: Jerry Perez
After roughly 300 miles and seven days of driving the XT4 Sport in mixed weather conditions (thanks, Midwest spring), I walked away with equally mixed feelings. It would be easy to make excuses for several of its demerits, but the truth is that in doing so I would be doing a disservice to the brand. When buyers young and old think of Cadillac, they expect a certain experience, a certain level of refinement. The XT4 may very well fulfill its mission of attracting young buyers to the brand, put a bit more black in Cadillac's balance sheets, and maybe even justify killing its sedans. But it's also doing something else: diluting the brand. If the XT4 were one of its lesser GM siblings, it would be a pretty good ride. But a Cadillac it isn't.
Full review available at link.