I feel it's somewhat too low. A fully optioned out Tahoe is nearly the same price. I expected it to start in the upper 70's personally.
Priced right for what it is. $80k+ would have been too high.
It brought nothing new to the table and raised no stakes. It therefore deserves no large price increase.
$72k is good price for the base... if only you didn't need to buy a Premium for illuminated door handles and Driver Assist.
Wow - I've never been in the market for a truck so I haven't paid attention to the Escalade as far as price. I had no idea it started at such a high price. So if the Escalade can command such high prices, why do people balk at the ELR being priced in the $70's or the new CTS being able to be optioned up into that range?
I think Escalade should be a no options vehicle. U want choices, go with the other trucks. They didn't go hard enough with this truck IMHO. We have yet again a Chevy with a tuxedo on.
At that price I'd want a V-Series with an IRS.
The ELR is a shiny Volt, which in itself is an electrified Cruze. So for $70k, you get a really shiny battery-powered Cruze.
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The average transaction price for an Escalade (non-ESV) will be $80K. Keep in mind that the starting price is RWD with the smaller wheel package. We NEVER EVER sell 2WD Escalades now and NEVER sell any without the 22" rims. Average price now is $76K for the AWD Lux Collection.
The price looks good to me.
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The current Escalade starts at $68,000...so adding $4,000 for the added technologies and refinement will probably be nothing for the target demographic of this market. Thanking that jump into account, the current Denali starts at $58,000, which would mean a jump to the $60K range, which might be steep for a GMC, but then again, I have read that the GMC buyer is typically more conservative and more wealthy so who knows. The current Mercedes GL class which is really the only competitor (the new Navigator should be coming out relatively soon though), starts at $64K, but can go all the way up to $114K when optioned right. I think the price is right. The Escalade name has a reputation, and the new refinements should only improve that image.
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