Next Aveo To Sport New Name
Following the footsteps of the Cruze, Aveo will get a new, global name.
December 7, 2010
By: Nick Saporito
General Motors has elected to rename Chevrolet's global subcompact sedan when the all-new model arrives next year. The current Chevrolet Aveo has been on the North American market since 2004 and has lost any luster it had when the car first arrived to American shores from South Korea.
The lackluster image of the current Aveo has left GM's new marketing chief, Joel Ewanick, to conclude that the car needs to be renamed. Although GM has not formally announced the new name, GMI sources are stating that GM has signed off on the name "Chevrolet Sonic."
According to U.S. Trademark records General Motors LLC filed for a trademark on the name "Chevrolet Sonic" on October 5th.
The new Sonic will follow the footsteps of the recently-launched Chevrolet Cruze compact sedan in that the Sonic will be a global name- further unifying Chevrolet's global lineup.
GM has struggled with the Aveo's name for the last two years. According to sources former U.S. marketing chief Mark LaNeve originally wanted to rename the Aveo to "Viva." Then--following GM's bankruptcy filing last year--Bob Lutz ordered the Aveo name to stay put.
The replacement for the Aveo is expected to be revealed during the 2011 auto show circuit, perhaps as early as next month. The Holden variant of the Aveo is expected to retain its "Barina" name.