Next Aveo To Sport New Name

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Thread: Next Aveo To Sport New Name

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    Next Aveo To Sport New Name

    Next Aveo To Sport New Name
    Following the footsteps of the Cruze, Aveo will get a new, global name.
    www.GMInsideNews.com
    December 7, 2010
    By: Nick Saporito


    General Motors has elected to rename Chevrolet's global subcompact sedan when the all-new model arrives next year. The current Chevrolet Aveo has been on the North American market since 2004 and has lost any luster it had when the car first arrived to American shores from South Korea.

    The lackluster image of the current Aveo has left GM's new marketing chief, Joel Ewanick, to conclude that the car needs to be renamed. Although GM has not formally announced the new name, GMI sources are stating that GM has signed off on the name "Chevrolet Sonic."

    According to U.S. Trademark records General Motors LLC filed for a trademark on the name "Chevrolet Sonic" on October 5th.

    The new Sonic will follow the footsteps of the recently-launched Chevrolet Cruze compact sedan in that the Sonic will be a global name- further unifying Chevrolet's global lineup.

    GM has struggled with the Aveo's name for the last two years. According to sources former U.S. marketing chief Mark LaNeve originally wanted to rename the Aveo to "Viva." Then--following GM's bankruptcy filing last year--Bob Lutz ordered the Aveo name to stay put.

    The replacement for the Aveo is expected to be revealed during the 2011 auto show circuit, perhaps as early as next month. The Holden variant of the Aveo is expected to retain its "Barina" name.
    Last edited by nsap; 12-07-2010 at 01:16 PM.

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    Re: Next Aveo To Sport New Name


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    Re: Next Aveo To Sport New Name


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    Re: Next Aveo To Sport New Name

    Doesn't exactly roll off the tongue.

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    Re: Next Aveo To Sport New Name

    Hm interesting, I know I'm in the minority, but I liked the Aveo name... Sonic doesn't sound too bad. Wasn't "Aveo" production supposed to begin in Jan or Feb ?
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    Re: Next Aveo To Sport New Name






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    Re: Next Aveo To Sport New Name

    Why isn't "Aveo" considered a "global" name?

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    Re: Next Aveo To Sport New Name

    Another new name.. Another model gone.. heh.. Chevy Sonic sounds okay, though.. Chevy Sonic SS.

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    Re: Next Aveo To Sport New Name

    It's not the name that is the issue it is the fact that cars are allowed to grow old and stale. This is the new GM but until they change the culture it will always be "OLD GM". Change the name all you want but if we still keep getting crap cars then who cares. I know someone will say that the Cruze is a great car but because it was released in Europe first the competition was ready. The Cruze already looks outdated, just another GMism.

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    Re: Next Aveo To Sport New Name

    Sorry, this might have been more appropriate:



    Yes, trolling this thread with images is reflecting the absolute stupidity of the new name.

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    Re: Next Aveo To Sport New Name

    Perfect name. Especially when it tanks and goes "BOOM"!!!
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    Re: Next Aveo To Sport New Name

    Idiots.

    How out of touch can they be?
    Last edited by Quickening; 12-07-2010 at 01:36 PM.
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    Re: Next Aveo To Sport New Name

    Well, at least they didn't go with Spectrum or Nova. Nova was desecrated with the former Aveo type Korean built car decades ago.
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    Re: Next Aveo To Sport New Name

    Quote Originally Posted by chevypowa670 View Post
    Hm interesting, I know I'm in the minority, but I liked the Aveo name... Sonic doesn't sound too bad. Wasn't "Aveo" production supposed to begin in Jan or Feb ?
    Does this name change only apply to North America?

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    Re: Next Aveo To Sport New Name

    I would have no problem with the name if it were unique. I can't believe they'd use a name that's already the name of a nationwide restaurant chain.

    Terrible idea.

    I don't think Spectrum is too badly damaged by it's prior use, as I think that car wasn't really around all that long or in huge volumes. It's probably been pretty much forgotten.

    What about Prism? Those cars had good reputations.
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