New Chevy Trailblazer 'Cruzes' Into Dealerships

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Thread: New Chevy Trailblazer 'Cruzes' Into Dealerships

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    New Chevy Trailblazer 'Cruzes' Into Dealerships

    Automotive News
    July 13, 2020



    By killing the Chevrolet Cruze last year and now the Sonic in a few months, General Motors is leaving itself with just two vehicles that start at less than $20,000. That includes the new Trailblazer, which aims to put Chevy on more consumers' radars by landing in one of the industry's fastest-growing segments: small crossovers.

    The Trailblazer complements the Trax, which posted a 30 percent U.S. sales gain last year but is too small for some buyers, by giving Chevy a roomier option with a more mature look. And unlike the Trax, it was designed from the ground up with U.S. consumers top of mind.

    "We're thinking the Trailblazers are going to catch on in a big way," said Paul Waatti, industry analyst at AutoPacific.

    With a starting price of less than $20,000, "initially it might take away some sales from the Trax, but I think they can live side by side, like the [Buick] Encore and the Encore GX," said Waatti.

    The base trim in many vehicles typically makes up only 5 to 10 percent of the volume mix, said Stephanie Brinley, principal automotive analyst at IHS Markit. But the accessible price point is an effective marketing tactic to draw more customers to the brand, she said. "It gives people a mindset to know when they can come in and start looking. It ends up being really important in terms of consumer shopping and making sure you are on consideration sets," she said.

    Later this year, Chevy will launch advertising tactics that resonate with a younger cohort of buyers, said Bradford Franz, senior marketing manager for Chevy SUVs. But the price point has been one of the initial draws. "Being able to talk about the package that Trailblazer brings for under $20,000 was just an incredible sound bite to have," said Franz. "So we chose to capitalize on that."

    A variety of options in the small-crossover segment have become crucial for Chevy after it discontinued the Cruze and continues to prioritize crossovers and SUVs over sedans.

    "That's the way that buyers seem to be going at this point. The Cruze is gone, so this needs to work for Chevrolet," Brinley said.

    AutoPacific forecasts 115,000 Trailblazers will be sold in 2022, compared with 95,000 HR-Vs.









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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    2021 Chevy Trailblazer: Lots of Show, Not Much Go. Chevy nails the Trailblazer's design and packaging, but it's let down by an underwhelming engine. Under the hood of every Trailblazer is a turbocharged three-cylinder engine. There must be some shame in a three-banger since Chevy has gone to great lengths to scrub all mentions of the phrase "three-cylinder" from its press and marketing materials. Buyers won't even find that phrase on the Trailblazer's dealership window sticker.
    -Car & Driver magazine review.

    Judging by the early reviews of the new Trailblazer, it has just one single mission on Chevy dealer lots: To earn EPA credits to move Silverado, Tahoe and Suburban units. If so, may it sell like crazy!!








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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Pic looks pretty decent.

    It is the new Cruze. This is what people want for entry-level these days. But I think they should still offer a car as well.
    Drives a 2019 Cadillac ATS Coupe and a 1988 Pontiac Trans Am GTA.

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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    I saw one 2 weeks ago already locally - it's ok. Clearly built mainly for a younger crowd.

    Big problem I see for GM is the prices are still higher than entry level sedans and coupes.

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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Quote Originally Posted by kool1 View Post
    I saw one 2 weeks ago already locally - it's ok. Clearly built mainly for a younger crowd.

    Big problem I see for GM is the prices are still higher than entry level sedans and coupes.
    It looks good....not as good as the Buick version..but it still does look good.

    Most reviews have stated power is 'good enough' to get around town..but underwhelming overall. Thats fine for a base engine...especially a base engine that many people would likely choose. My issue is...if you are going to offer a 2nd engine, make it something worthwhile. The 'better' engine offers only 15 more hp and 12lbs/ft more torque? If you are going to offer another engine..get something that moves the needle a bit more.

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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Quote Originally Posted by kool1 View Post
    I saw one 2 weeks ago already locally - it's ok. Clearly built mainly for a younger crowd.

    Big problem I see for GM is the prices are still higher than entry level sedans and coupes.
    Yep...that is going to be a problem. You're asking more for a 3cyl crossover than a comparably segmented 4cyl sedan...it's going to be a problem.

    I don't know how I feel about this CUV boom...are buyers flocking to CUVs because that's what they want or are Buyers flocking to CUVs because that is all manufacturers are making? Camcord sales are down 25% from their peak but is that because buyers don't want sedans....I'd say 75% of Camcord buyers still want sedans, so no reason to dis-invest IMO. GM just needed to make better sedans, they were on the right track from 2008-2012, but went off the rails and never quite got back.
    Last edited by sdotjeezy; 07-13-2020 at 12:46 PM.
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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Quote Originally Posted by sdotjeezy View Post
    Yep...that is going to be a problem. You're asking more for a 3cyl crossover than a comparably segmented 4cyl sedan...it's going to be a problem.

    I don't know how I feel about this CUV boom...are buyers flocking to CUVs because that's what they want or are Buyers flocking to CUVs because that is all manufacturers are making? Camcord sales are down 25% from their peak but is that because buyers don't want sedans....I'd say 75% of Camcord buyers still want sedans, so no reason to dis-invest IMO. GM just needed to make better sedans, they were on the right track from 2008-2012, but went off the rails and never quite got back.
    I'd say it's a mix of both. When my parents went to replace their Malibu they initially had their sights set on a Verano but decided to go with the easier entry/exit and cargo space of a Terrain.

    There's been a trend towards CUVs away from sedans for a while, but manufacturers dropping passenger cars from their lineups left and right has accelerated it.
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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Front end looks fine, rest is butt ugly.

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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Quote Originally Posted by FenwickHockey65 View Post
    I'd say it's a mix of both. When my parents went to replace their Malibu they initially had their sights set on a Verano but decided to go with the easier entry/exit and cargo space of a Terrain.

    There's been a trend towards CUVs away from sedans for a while, but manufacturers dropping passenger cars from their lineups left and right has accelerated it.
    same...my parents were replacing a 2003 Maxima a few years back and went with an Escape, I think old folks just don't like contorting into cars which I must admit I have a bitch of a time getting into my 6 with all of this post service ass I put on.
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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Naturally I see quite a few in Michigan already. The Jeep Compass and Chevy Equinox trade places as the bestselling vehicle in Michigan so I expect this to show up there as well.

    For a bargain vehicle it's fairly appealing, although it's not my personal style. I'd prefer something a little less whimsical Korean fun kid car. Jeep Compass definitely looks way better.

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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Quote Originally Posted by Perian View Post
    -Car & Driver magazine review.

    Judging by the early reviews of the new Trailblazer, it has just one single mission on Chevy dealer lots: To earn EPA credits to move Silverado, Tahoe and Suburban units. If so, may it sell like crazy!!








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    CD has really declined. Their site is full of ass-kissing political stuff so I found this at MT:

    The Trailblazer's entry-level 1.2-liter turbocharged three-cylinder engine makes 137 horsepower and 162 lb-ft of torque, comes paired with a continuously variable automatic transmission (CVT), and is only available with front-wheel drive. It is EPA-estimated to deliver 28 mpg in the city, 31 mpg highway, and 29 mpg combined—okay numbers that are matched or exceeded by some one-size-up, four-cylinder compact SUVs such as the more powerful Honda CR-V and even Chevy's own Equinox.

    If you want more power and better efficiency, pick the optional 1.3-liter turbocharged three-cylinder engine. It delivers 155 horsepower and 174 lb-ft of torque, and also comes paired with a CVT and front-drive. In that configuration, the Trailblazer is EPA-estimated to return 29 mpg city, 33 mpg highway, and 31 mpg combined. The bigger engine also unlocks the Trailblazer's all-wheel drive option, which swaps the CVT for a nine-speed automatic transmission. Unfortunately, AWD knocks the Trailblazer's fuel economy down two pegs, to less than the entry-level, front-drive 1.2-liter model, or 26 mpg city, 30 mpg highway, and 28 mpg combined.

    Amongst its direct competitors, the Trailblazer's best fuel economy ratings are similar to those of the 2021 Kia Seltos (29 city/34 highway/31 combined mpg) and slightly better than other 'tweeners sized between the subcompact and compact classes. Those include the And the sleek and stylish 2020 Mazda CX-30, which tops out at 25 city/33 highway/28 combined mpg, as well as the 2020 Nissan Rogue Sport (25/32/28 mpg) and the 2020 Subaru Crosstrek (27/33/30 mpg, in non-hybrid guise).


    Hyundai/KIA 1.6T puts out either 201HP/195TQ or or 175/195. But stock non-turbo OHC mills are peaky and put out more HP than TQ. So with both the motors turbos, Chibby will typically be up on torque. The corporate 2.0 at H/K puts out 147/132. I'll take the torque.

    The Chibby 162 and 174 ft-lb numbers are not poor. That CD simply criticizes the car for using three-cylinder mills vs. four is a simpleton's argument. They also speak as if official EPA MPG numbers are Gospel. Real world is Gospel, EPA is EPA. Just put some numbers out, justify your position, knuckleheads.

    Most customers won't know a three vs. a four just as most have no idea if their critter is FWD or RWD. Or if it's got a Hemi.

    Last edited by Neanderthal; 07-13-2020 at 03:24 PM.
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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    GM once again just not going for the win.
    They just had to put a 3 cylinder engine in there.

    It's a shame because I think it's a really good looking vehicle, inside and out.
    Last edited by steve333; 07-13-2020 at 05:44 PM.

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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Quote Originally Posted by sdotjeezy View Post
    same...my parents were replacing a 2003 Maxima a few years back and went with an Escape, I think old folks just don't like contorting into cars which I must admit I have a bitch of a time getting into my 6 with all of this post service ass I put on.
    Until you get so old that you cant get into anything

    My Mother cant climb into my colorado - cant get into my wifes Captiva (also too high) and cant get down into my Sisters Prius easily either

    Mind you she's 80 and very tiny
    Who the hell approved this abomination? Hidden Content

    I bet it was some dumbarse in Detroit Hidden Content

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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Quote Originally Posted by kool1 View Post
    I saw one 2 weeks ago already locally - it's ok. Clearly built mainly for a younger crowd.

    Big problem I see for GM is the prices are still higher than entry level sedans and coupes.
    However, no one is buying sedans and people expect to pay more for SUV's anyways

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    Re: New Chevy Trailblazer 'Cruzes' Into Dealerships

    Bronco Sport turns out to be Ford's answer to this segment, but it's not as budget. The Sport is a hair shorter than the Trailblazer believe it or not, but more upright.

    Last edited by BORG; 07-14-2020 at 12:59 AM.

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