How The Chevrolet Bolt Strangled Tesla's U.S. Growth Rate Down To Only 6%
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- Tesla grew U.S. unit sales by 6% in the first half of 2017: From 19,030 units in 2016 to 20,140 units in 2017. This was way below the 50% target.
- The main reason was the December 2016 introduction of the Chevrolet Bolt EV, which sold 7,592 units in the U.S. in the first half of 2017.
- As you can see, without the Chevrolet Bolt EV stealing most of Tesla’s incremental sales, Tesla would have been close to meeting its 50% growth target.
- The lesson here should be obvious: Tesla is the Titanic, and Chevrolet Bolt EV was the iceberg that stopped Tesla’s growth almost to zero (6%).
- If this is the immediate impact from the Chevrolet Bolt EV, imagine what the next 135 competitive EVs in the industry pipeline will do to Tesla’s growth rate. Look out below.