GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

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Thread: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

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    GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Automotive News
    June 4, 2020


    A new generation EV van is also coming from Ford. Photo Credit: Ford Motor Company

    General Motors is developing an electric van aimed at business users, joining a growing list of carmakers planning EVs for the same segment which includes customers such as Amazon.com Inc. and United Parcel Service Inc., five people familiar with the plans told Reuters.

    GM's plan to develop an electric van has not previously been reported. The automaker did not confirm the van, but has said it plans to introduce at least 20 new all-electric vehicles by 2023, in a variety of body styles including sedans, trucks and crossovers.

    Suppliers familiar with such plans at GM and Ford told Reuters the Detroit automakers, which count trucks and commercial vehicles among their most profitable businesses, "don't want to leave the door open for Tesla" as they did in consumer passenger cars.

    Scott Phillippi, UPS senior director of fleet maintenance and engineering, said the package delivery firm believes electric vans have the potential to disrupt the commercial market. "It's going to be similar to what the Model 3 has done for the consumer market," Phillippi said, referring to Tesla's small near-luxury electric sedan. "Now all of a sudden, we're off to the races."

    The GM van – code-named BV1 – is due to start production in late 2021, the sources said. It is believed the BV1 van will share some components with GM's future electric pickups and SUVs, including the automaker's new Ultium advanced battery system. It is expected to be assembled alongside the electric trucks at GM's Detroit-Hamtramck plant.

    GM is considering whether to offer the electric van through its traditional truck brands -- Chevrolet and GMC -- or market it under a different brand such as Maven, the sources said. GM's first electric pickup truck, due in late 2021, will be sold by GMC dealers under the Hummer brand.

    In a statement, GM said it is "committed to an all-electric future and is implementing a multi-segment, scalable EV strategy to get there. At this time, we do not have any announcements to make regarding electric commercial vehicles."
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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    GM is considering whether to offer the electric van through its traditional truck brands -- Chevrolet and GMC -- or market it under a different brand such as Maven, the sources said.
    This is an interesting statement to be sure. Looks like General Motors is a little worried about all of the new brand names coming to the marketplace. Their current user base however, has been buying the Express/Savana for about 684 years (it seems like), and may be inclined to try something new in the form of a new EV van...from an all-new supplier. New all-electric pickup - interesting that it will not be a Chevy or GMC either (to start - Hummer gets the call).

    Storied retailer Radio Shack made some pretty good computers and cell phones years ago. Inexpensive and dependable...but then some new companies entered the market, and by checking the phone in your pocket, you know how that turned out.

    GM may go the same route market name wise, and it might not be a bad idea.















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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Quote Originally Posted by Perian View Post
    This is an interesting statement to be sure. Looks like General Motors is a little worried about all of the new brand names coming to the marketplace. Their current user base however, has been buying the Express/Savana for about 684 years (it seems like), and may be inclined to try something new in the form of a new EV van...from an all-new supplier. New all-electric pickup - interesting that it will not be a Chevy or GMC either (to start - Hummer gets the call).

    Storied retailer Radio Shack made some pretty good computers and cell phones years ago. Inexpensive and dependable...but then some new companies entered the market, and by checking the phone in your pocket, you know how that turned out.

    GM may go the same route market name wise, and it might not be a bad idea.

    .
    I see what you are saying, but it wasn't the name that killed the brand, it's (almost) always about the product(s).




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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Quote Originally Posted by Ed753 View Post
    I see what you are saying, but it wasn't the name that killed the brand, it's (almost) always about the product(s).

    Hang-on, OK gotta-go, my BlackBerry is ringing...............................
    I see both sides, but one thought - the brand name "Tandy" may not have killed the product, I think it was well regarded, but a fresh, new name came along and it was exciting and attracted everyone away from the tried and true. Just like Tesla has done to the luxury market. Those Tesla sales came from someone, I'd be interested to know what brands suffered the most, but it's hard to tell because Tesla's rise also corresponded with strong growth in the entire market.

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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Transit is feasting on Chevy’s lunch fershur

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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Lemme see here. GM spent the better part of a century accumulating and inventing brands. Then leadership decided badge engineering was more profitable. How did that work out? Seems it led to billions upon billions spent divesting themselves of unprofitable divisions. Oldsmobile, Saturn, Pontiac, Hummer, Saab, Holden, Opel, and whatever else they gave up on overseas.

    At least they learned their lesson. Or did they? Rather than relying on stalwarts Chevrolet and GMC, GM seems to be up to it's old tricks regarding pickup, SUV and utility vehicles. Take a defunct Hummer brand and magically reinvent it. Then expand it and hey, maybe give it stand alone dealerships! That should work.

    Personally, I think Hyundai/Kia have the right idea. Start with subpar economy cars at great prices and don't deflect from your ultimate goal of becoming equal competitors to pretty much anyone in the world. Not many people ridicule them anymore. Why is that?

    I do have a question for GM though. Is a Nova a Cavalier, a Cobalt, a Cruze, or nothing at all?
    It sounded pretty good until I actually said it.

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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Quote Originally Posted by BlackGTP View Post
    I see both sides, but one thought - the brand name "Tandy" may not have killed the product, I think it was well regarded, but a fresh, new name came along and it was exciting and attracted everyone away from the tried and true. Just like Tesla has done to the luxury market. Those Tesla sales came from someone, I'd be interested to know what brands suffered the most, but it's hard to tell because Tesla's rise also corresponded with strong growth in the entire market.
    Convoluted thinking....................

    Spin these thoughts around in your brain:

    A) What if Tandy had Apple's product offering?
    B) What is Tesla; do you think Tesla is what it is because of the name, or the product?
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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Quote Originally Posted by IROCNROL1 View Post
    I do have a question for GM though. Is a Nova a Cavalier, a Cobalt, a Cruze, or nothing at all?
    Back when GM had a 50% plus American market share, naming vehicles got a little out of hand. Someone thought it would be fun to extend the Chevy NOVA name to the other operating divisions via the "X" platform...

    N = Chevy Nova
    O = Oldsmobile Omega
    V = Pontiac Ventura
    A = Buick Apollo










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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    That is really interesting. Ford's Transit BEV is largely an EV retrofit of the van we have today, it's not a purpose-built EV truck platform. It's actually using the same motors and batteries from the Mach E. It's not related to the F-150 BEV at all which is a more ambitious EV retrofit (revised frame and IRS, bigger motors and batteries).

    Ultimately Ford is integrating EVs into their existing ICE trucks, GM seems to have a different approach. Making their EVs virtually invisible would be the most Ford thing to do, but it's also a compromise. Not really that excited by what Ford is doing on the Truck end, but hopefully the results are better than the paperwork. Obviously Ford will sell way more Transits altogether, especially on a global scale.
    Last edited by BORG; 06-04-2020 at 11:28 AM.

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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Quote Originally Posted by Ed753 View Post
    Convoluted thinking....................

    Spin these thoughts around in your brain:

    A) What if Tandy had Apple's product offering?
    B) What is Tesla; do you think Tesla is what it is because of the name, or the product?
    I think Tesla is what it is because it is something exciting and new. Being electric is only part of the equation. If they came out as an ICE company then I think they'd still be small and lost in the rabble. The battery power piqued peoples interests, but the whole brand and different way of thinking is what clinches the deal. That's why I'm torn if "Chevy" is a help or hindrance, a new name can help attract new people. No other companies electric vehicles are selling in a huge way, something more is going on with Tesla.

    As far as Tandy, I don't know enough about their demise to talk about them. Did they bring out a competitive lineup?

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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Quote Originally Posted by Ed753 View Post
    Convoluted thinking....................

    Spin these thoughts around in your brain:

    A) What if Tandy had Apple's product offering?
    B) What is Tesla; do you think Tesla is what it is because of the name, or the product?

    I think Tesla is successful due to its product AND its leader, Elon Musk.

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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Quote Originally Posted by Perian View Post
    Back when GM had a 50% plus American market share, naming vehicles got a little out of hand. Someone thought it would be fun to extend the Chevy NOVA name to the other operating divisions via the "X" platform...

    N = Chevy Nova
    O = Oldsmobile Omega
    V = Pontiac Ventura
    A = Buick Apollo

    .
    If intentional, and I don't see how it couldn't be, this was the ultimate act of arrogance for GM. That's when GM decided to jump on the slide headfirst.

    Quote Originally Posted by BlackGTP View Post
    I think Tesla is what it is because it is something exciting and new. Being electric is only part of the equation. If they came out as an ICE company then I think they'd still be small and lost in the rabble. The battery power piqued peoples interests, but the whole brand and different way of thinking is what clinches the deal. That's why I'm torn if "Chevy" is a help or hindrance, a new name can help attract new people. No other companies electric vehicles are selling in a huge way, something more is going on with Tesla.

    As far as Tandy, I don't know enough about their demise to talk about them. Did they bring out a competitive lineup?
    Elon/Tesla discovered a market that was waiting to happen. Being innovative and aggressive didn't hurt anything either. GM used to be that way up until the end of the 1960s. I believe they got too complacent on design, engineering and overall sales success. They became followers instead of cutting edge leaders. The fact is, they seem to agree with you on whether Chevrolet has any brand value left or not. Not a good position to take when you're building them.
    It sounded pretty good until I actually said it.

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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    This is a commercial delivery van to compete with Transit EV, correct? Seems to me that the Chevy brand would be fine for that. I'm pretty sure the Transit EV will be called a Ford.

    I doubt the Hummer pickup is for fleet sales--at least not the 1000hp version--so a new/revived brand makes more sense IMO.
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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Yeah but you're not too smart by half, unlike GM Mismanagement. Obviously you're not sophisticated enough to sense the subtle undercurrents of the market, which clearly demands a new, funny name.

    GM, let me suggest Alset. It has a nice ring to it. You could also try Nole or Ksum. Or Rehc.
    Last edited by Neanderthal; 06-04-2020 at 02:45 PM.
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    Re: GM's New EV Truck May Not Be Sold Under Chevy Or GMC Brand

    Quote Originally Posted by IROCNROL1 View Post
    If intentional, and I don't see how it couldn't be, this was the ultimate act of arrogance for GM. That's when GM decided to jump on the slide headfirst.
    There were two ultimate acts of arrogance at the old General Motors. The Chevrolet Vega and the Chevrolet Citation.

    Barra & Company are transforming a new GM into - literally - a lean, mean, fighting machine, with the product to match. The new generation BOF full size SUVs should be blockbusters, in quality, value and profit margins. I also expect big changes with the upcoming Silverado MCE to fully restore its sales volume.








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