New Chevrolet Colorado Unveiled
New design features on Colorado ZR2 race truck and Colorado ZR2 SEMA vehicle
October 8, 2019
DETROIT — Today, Chevrolet debuts a new look for its Colorado midsize truck franchise. The 2021 Chevrolet Colorado will make its first public appearance at the 2019 Method Race Wheels Laughlin Desert Classic on Oct.10, driven by Hall Racing. The 2021 Colorado ZR2 will then debut at the SEMA show in Las Vegas.
The Colorado lineup will now feature greater differentiation from trim to trim and the addition of the new “Sand Dune Metallic” exterior paint color option available on the Z71 and ZR2 models. All Colorado variants will also include revised front Chevy “bowtie” emblems and embossed “Chevrolet” tailgates in place of the traditional Chevy bowtie on the rear end of the vehicles.
“We’ve sold 520,000 Colorado pickups in five years through a relentless, foot-on-the-gas approach to product and feature updates,” said Bob Krapes, director of marketing, Chevrolet Trucks. “With its new-look front end and tailgate, Colorado will now have a more aggressive appearance to match its award-winning capability.”
The WT, LT and Z71 Colorado trim levels will all receive updated center bars, lower fascias and front skid plates for 2021. WT and LT will feature all-new gold Chevy bowtie logos, while Z71 receives a black bowtie logo.
The ZR2 off-road performance variant will receive a new appearance to match its standout capability. ZR2 will be the only Colorado model to feature the all-new, lettered, flow-through “Chevrolet” front fascia. ZR2’s new front end provides drivers with improved visibility and looks even more aggressive, which adds to its dynamic, “segment of one” appearance.
ZR2, with its revolutionary, segment-exclusive Multimatic DSSVTM position-sensitive dampers, standard front and rear electronic locking differentials, 2-inch suspension lift, 3.5-inch wider track, off-road rocker protection, cast iron control arms, Autotrac transfer case, and multiple skid plates, will now come equipped with standard red tow hooks as well.
The 2021 Chevrolet Colorado goes on sale next year. Pricing will be announced closer to production. All 2021 Colorado models will be built at General Motors’ Wentzville Assembly Center in Wentzville, Missouri.