GM Prioritizing New & Redesigned Models Over Freshened Vehicles

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Thread: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

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    News Contributor Premium Member Perian's Avatar
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    GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Automotive News
    May 17, 2020


    2021 MCE Chevrolet Traverse, photo credit: General Motors

    General Motors has postponed plans to freshen at least a handful of vehicles — including the Chevrolet Traverse, Buick Enclave and Cadillac XT4 — during the coronavirus pandemic, according to LMC Automotive.

    "Most face-lifts appear to have some delay associated with them, especially those that hadn't really been fully completed. Where they were essentially getting ready for production, we aren't seeing any delays there," said Jeff Schuster, senior vice president of forecasting with LMC Automotive. "Nothing that I'm aware of at this point has been outright canceled."

    So far, GM has postponed a face-lift for the 2021 Buick Enclave to the 2022 model year. A freshening of the Cadillac XT4 for the 2022 model year also was delayed, to the 2023 model year, LMC said.

    A GM spokesman in March said updates to the Chevy Bolt, Traverse and Equinox for the 2021 model year would be pushed to 2022.

    GM is prioritizing new and redesigned models over freshened vehicles "because for most of those, a lot of the work has already been done, meaning the cost has already been absorbed in many cases. And you get more bang out of a redesign," Schuster said.

    A top executive confirmed last week that some programs would be delayed as a result of the crisis but would not say which ones.

    "How long they're delayed is somewhat a function of the recovery process and what that might look like," Barry Engle, president of GM North America, told Automotive News.

    Pickups and SUVs "are obviously very important to us in terms of volume and share as well as profitability," he added. "The other programs that we consider sacred are our electric vehicle programs."








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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    "The other programs that we consider sacred are our electric vehicle programs."
    That's an interesting statement in these times of $1.99 gasoline and massive pickup sales. Is GM worried about Tesla or just preparing for the inevitable?









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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Quote Originally Posted by Perian View Post
    Is GM worried about Tesla or just preparing for the inevitable?
    Sounds like corporate doublespeak. GM's electric vehicle programs are considered "sacred", yet updates to Chevy Bolt are being pushed to MY 2022?
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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Quote Originally Posted by Perian View Post
    That's an interesting statement in these times of $1.99 gasoline and massive pickup sales. Is GM worried about Tesla or just preparing for the inevitable?









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    $1.99 gas will be gone once the economy spins back up to new-normal. If anything I'd say this shows GM is too "pot committed" to take their foot off the gas at this point (bad pun intended).
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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Quote Originally Posted by gkr778 View Post
    Sounds like corporate doublespeak. GM's electric vehicle programs are considered "sacred", yet updates to Chevy Bolt are being pushed to MY 2022?
    I'm guessing the Bolt isn't part of GM's future electric plans. Hopefully, at least the Bolt showed them how not to do it. Who knows anymore.
    It sounded pretty good until I actually said it.

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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Speaking as an OE supplier, I suspect it has to do a lot more with the logistics of the component/parts supply chain.

    Lets not pretend a new vehicle is cheaper to launch, than a MCE.

    A MCE is typically the same suppliers making the same parts, and the ones that changed are a "running change" of sorts, this is a lot less likely when a new platform is involved.

    Let's say hypothetically, that "Supplier A" makes a part for the K2XX SUV, they built-out and ended part production months ago, probably around January or February, "Supplier B" started production in November or December and was fully ramped-up in the first part of Q1 (before all the lock-downs). The option of building the K2XX SUV's, doesn't really exist, build-out of remaining parts, is all that can really be done.
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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Given that probably 1/2 to 3/4 of all profit is derived from the triplets and the Sierra/Silverado, how is this surprising. The triplets were due out in fall, and they have to do it. Trucks needed an interior refresh and was planned for 2022 and I imagine will be in 2022 MY. They will simply borrow what was done for Tahoe/Suburban/Yukon. EV's are still in development phase so probably easier to keep doing engineering from home. Why is anyone surprised by this?

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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Quote Originally Posted by IROCNROL1 View Post
    I'm guessing the Bolt isn't part of GM's future electric plans. Hopefully, at least the Bolt showed them how not to do it. Who knows anymore.
    Positive thinking for sure, but a refreshed Bolt in 2022 means it's not obsolete for at least a couple years after that?..................
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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Quote Originally Posted by gkr778 View Post
    Sounds like corporate doublespeak. GM's electric vehicle programs are considered "sacred", yet updates to Chevy Bolt are being pushed to MY 2022?
    I see the VOLT as a "compliance car" and NOT a "pure effort" so letting it "stew" another year does NOT impact the "EV" effort

    BOLT not VOLT

    the MK1 VOLT was a top shelf effort that fell victim to GM (mis)marketing
    Last edited by richmond2000; 05-18-2020 at 11:47 PM. Reason: wrong car

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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Quote Originally Posted by richmond2000 View Post
    I see the VOLT as a "compliance car" and NOT a "pure effort" so letting it "stew" another year does NOT impact the "EV" effort
    "Volt"

    I think we've all wondered what the hold-up of a "real" EV is, I suspect profit is the roadblock.

    I have no idea what the Hummer EV is going to cost, but most people have no desire for a $60K+ "Monster EV SUV".
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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    The other "Sacred" program is electricks? More like a sacred cow.
    I'll admit that Tesla has carved out a SMALL yet not too profitable niche selling expensive EVs, but the re-charging infrastructure is pathetic. If you want to get the un varnished truth, look at TFL-Trucks experience trying to tow with a Model X . Really basic things we take for granted like driving across country and/or towing simply aren't practicable in an EV.
    Last edited by KingElv!s; 05-18-2020 at 11:42 AM.

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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Quote Originally Posted by Ed753 View Post
    "Volt"

    I think we've all wondered what the hold-up of a "real" EV is, I suspect profit is the roadblock.

    I have no idea what the Hummer EV is going to cost, but most people have no desire for a $60K+ "Monster EV SUV".
    I have no idea what the Hummer EV is going to cost, but most people have no desire for a 100K+ Monster EV SUV.

    Fixed that for you. The X starts at 86 I think and can hit 150. So I'd expect a Hummer to start even higher than the X as it is going to need an even bigger battery.

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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    The Bolt is an example of arriving early but not on-time. It's the wrong vehicle for the segment, it's very low on desirability and value and was designed within the limitations of the tech at time. Their view on BEV customers has also changed in the interim. No longer an eco compliance customer, these are people paying a premium for performance, tech, and desirability. The Bolt is a pretty good illustration on how wrong every other automaker has been on the segment and it really needed Tesla to get it right and point the way. It seems obvious now.

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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Quote Originally Posted by gkr778 View Post
    Sounds like corporate doublespeak. GM's electric vehicle programs are considered "sacred", yet updates to Chevy Bolt are being pushed to MY 2022?
    Reconfigure "sacred" and I think it's more like it: scared. GM doesn't know whether to or go blind at this point. Electrics and that kind of world may be inevitable at some point but....when, and that's the big if. It's not happening over night and we all know that.

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    Re: GM Prioritizing New & Redesigned Models Over Freshened Vehicles

    Quote Originally Posted by BORG View Post
    The Bolt is an example of arriving early but not on-time. It's the wrong vehicle for the segment, it's very low on desirability and value and was designed within the limitations of the tech at time. Their view on BEV customers has also changed in the interim. No longer an eco compliance customer, these are people paying a premium for performance, tech, and desirability. The Bolt is a pretty good illustration on how wrong every other automaker has been on the segment and it really needed Tesla to get it right and point the way. It seems obvious now.
    Wasn't the Bolt intended, in the long term, a Uber self driving car or something like that?

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