GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

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Thread: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

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    GMI Staff Member Premium Member Envoy4Life's Avatar
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    GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    Could the old nameplate return to the U.S.?
    AutoBlog
    April 3, 2019
    By: Jonathon Ramsey


    Know what's crazier than finding out on April 1 that General Motors filed trademark applications for "Cavalier" and "Chevrolet Cavalier?" Finding out that this is the second time GM has done so in 3.5 years. Of course we thought the April 1 report on The Drive was just more horseplay for ignoramuses. But no, on March 27 this year GM besought the U.S. Patent and Trademark Office for both trademarks to apply to "motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof."
    And shiver our timbers when we found out GM made the same two requests on Sept. 9, 2015. GM let those first requests lapse before approval, but now the carmaker's back at the same window lodging the same request.

    Although you could find the erstwhile U.S.-market Cavalier in every state in the Union from 1982 to 2005, the compact made the Midwest its native habitat. By the time of its demise, the third-generation model sold as a four-door sedan, a coupe, and a two-door convertible. Mostly unloved since its debut, almost always abused and driven into the bedrock, it had its adherents, and just one of the current Facebook enthusiast clubs has a lot more members than we expected.

    Full article at link.
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    Hidden Content Originally Posted by Greg.Botts Hidden Content
    LOL at all the FORD fans in this thread thinking they got a one up. This is the Yukon Denali and trust me it's going to blow away the Navigator. Escalade is gunning for RR/Bentley level of interiors and beyond. I've talked to someone about this on another site that confirmed it Navigator isn't even being bench-marked at Cadillac too low for them.
    ^GOLD^

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    GMI Staff Member Premium Member Envoy4Life's Avatar
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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    Let's hope GM changes their mind and stays in the compact segment.

    Completely giving up in the segment and throwing away 150,000+ sales per year for Toyota and Honda to take just wasn't the right decision IMO.
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    2006 GMC Envoy SLT 4x4

    Hidden Content Originally Posted by Greg.Botts Hidden Content
    LOL at all the FORD fans in this thread thinking they got a one up. This is the Yukon Denali and trust me it's going to blow away the Navigator. Escalade is gunning for RR/Bentley level of interiors and beyond. I've talked to someone about this on another site that confirmed it Navigator isn't even being bench-marked at Cadillac too low for them.
    ^GOLD^

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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    Quote Originally Posted by Envoy4Life View Post
    Let's hope GM changes their mind and stays in the compact segment.

    Completely giving up in the segment and throwing away 150,000+ sales per year for Toyota and Honda to take just wasn't the right decision IMO.
    Wait till people find out its made in some new plant in India...……..counting down

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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    Cavalier was made at Lordstown, so keep your fingers crossed.

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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    I hope they do.. Truthfully I still see zero reason to have the Spark, Sonic, and Cruze.. but combining the two at the larger end would make sense.. and returning to the Cavalier name makes even more. Should have never left it in the first place.. Corolla has been a basic car, unremarkable, since as long as I can remember.. yet the POS continues to be sold to the "basic car seeker" in droves. And perhaps, after the Cavalier, Chevy started reaching higher.. and incorporating more tech and engineering that took it away from that basic nature. Toyota was smart in this respect.. it never tried to compete with the Civic or Mazda 3. It just remains basic. Perhaps now that the tech and engineering has been allowed to mature.. the new Cavalier, same as the current Cruze under the skin, should ride again. Built under the same guise of UAW contracts that made the Sonic profitable.. but all one car

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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    China made, just wait for it. Next, the Cobalt.

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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    Why would GM bring back the Cavalier nameplate? It was an unloved piece of crap driven by meth dealers living in single wide trailers and quite frankly Cruze has better brand equity anyways.
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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    Cavalier isn't such a bad name. My best friend had a Cavalier. So did his brother - and his sister! They loved them. I really liked the 1988 Cavalier Z24. I was 11 and I thought it was so cool looking. My father - a GM exec out of Linden - brought home an '88 convertible and he drove my siblings and I to upstate NY with the top down. I still remember that ride. A friend of mine drove to UVA in her '88 - black with silver trim - to meet my buddy. A Cavalier amongst UVA Cavaliers. I don't think bringing the name back would be that bad, although I think they trademarked it for other markets, not ours.

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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    It will be on yet another new SUV.

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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    I wanted them to bring back a Compact and call it Nova but Cavalier is better than Cruze at least

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    GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again

    Know what's crazier than finding out on April 1 that General Motors filed trademark applications for "Cavalier" and " Chevrolet Cavalier?" Finding out that this is the second time GM has done so in 3.5 years.

    https://www.autoblog.com/amp/2019/04...olet-cavalier/

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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    Quote Originally Posted by steve333 View Post
    I wanted them to bring back a Compact and call it Nova but Cavalier is better than Cruze at least
    Chevy Nova is truly an iconic nameplate. I'll admit I'm biased as I'm slowly restoring a '72 Nova.
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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    Never thought the name was that damaged.... had one myself in college for a while. blue coupe. was a turd that broke down every other time I went to drive it. still had lots of good memories in that car. next car was a mitsu mirage that was even worse turd. The z24 versions were always lookers. so many variants too sedan, wagon, coupe, convert, wasn't there a 2 door hatch too? one compact with several variants prob would still work today for GM.
    gone but not forgetten: 77 grand prix, 70 buick estate wagon, 90 eldorado, 07 si sedan

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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    Here's the current gen Cavalier for the Mexico domestic market (imported from China):









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    GMI Camaro Forum Moderator Premium Member Z284ever's Avatar
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    Re: GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

    Cavalier was popular, very popular. If GM acted like a serious car company, they would have kept the Cavalier name and continued improving and developing it, instead of trying to trick the American public with constant name changes.
    Pony Car: an affordable, compact, highly styled car with a sporty or performance-oriented image and an available V8.

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