Could the old nameplate return to the U.S.?
April 3, 2019
By: Jonathon Ramsey
Know what's crazier than finding out on April 1 that General Motors filed trademark applications for "Cavalier" and "Chevrolet Cavalier?" Finding out that this is the second time GM has done so in 3.5 years. Of course we thought the April 1 report on The Drive was just more horseplay for ignoramuses. But no, on March 27 this year GM besought the U.S. Patent and Trademark Office for both trademarks to apply to "motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof."
And shiver our timbers when we found out GM made the same two requests on Sept. 9, 2015. GM let those first requests lapse before approval, but now the carmaker's back at the same window lodging the same request.
Although you could find the erstwhile U.S.-market Cavalier in every state in the Union from 1982 to 2005, the compact made the Midwest its native habitat. By the time of its demise, the third-generation model sold as a four-door sedan, a coupe, and a two-door convertible. Mostly unloved since its debut, almost always abused and driven into the bedrock, it had its adherents, and just one of the current Facebook enthusiast clubs has a lot more members than we expected.
Full article at link.