NEW car buyer demographics 2020 LINK
Latest 2020 NEW car buying trends show that the Generation Greta's under 24 year old make up just 1% of new car buyers in the market today maybe they just are not into buying NEW cars more into buying NEW i-phones & i-pads. Boomers make up 62% of all the NEW car buy buying market in the US, Millennials will soon replace Boomers who seems to be buy much the same sort new cars, SUV & trucks as they become older become mortgage debt free. Average income of new car buyers is $80,000 that buy new cars.
Small FWD Bolt golf carts are losing $9,000 on the roof of every Bolt they sell, not a very long term sustainable way of running a car company? Silverado is the 2nd most profitable vehicle on the planet profits don't seem short of buyers, and it is very much subsidizing the huge losses being made on small FWD golf cart losses. $30,000 Bolt ain't cheap.
All age demographics No 1 priority biggest want, is cheaper to buy more affordable cars, SUV's & Trucks. Maybe affordability more cheaper bare bones gadget free option is a great way to go in these depression hit times might be the better way to go at the moment, sadly it's the gifted younger generation under 24 year olds not buying NEW cars that have been hardest hit buy this nasty COVID 19 epidemic.