GM Design Boss Says Sedans Could Make A Comeback
By Brad Anderson
November 15, 2019
*Full Article at LinkGeneral Motors design chief Michael Simcoe has suggested that sedans could make a comeback down the road.
In recent years, consumer preferences, particularly in the United States, have shifted and buyers are now demanding more crossovers, SUVs, and trucks that ever before. With this change in consumer sentiment, the sedan has started to slowly die out.
“I think what you’re seeing is a shift to SUV cues or more formal SUV cues being applied to lower seating positions in vehicles…” he said. “The trouble is, the market is mixing both appearance and content so hard these days, it’s very hard to tell what is a true SUV, versus what is a CUV or generally a crossover vehicle. When hatches and sedans stopped selling, CUVs took their place but I think there will be a cycle [back to sedans] in the industry. And again, then we go back to electrification, which will make people think differently,” he said.
“They want to park something in their driveway that their neighbors admire. So the reason for purchase is the same as it’s always been. I think we’ll cycle back down to lower vehicles and essentially everything will be on the road.”