Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots
The second generation has many improvements and should help GM against tough competitors from Jeep, Ford and Toyota
Aug 14, 2017
*Full Article at LinkGM, after building 5,000 or so Traverses so far at its plant in Lansing, Michigan, showed the production version of the car to journalists in Detroit last week and offered test drives. Consumer Reports, the influential guide to purchase decisions, initially is hailing the model as impressive based on improved, comfort, convenience, throttle response, smooth performance of the nine-speed automatic transmission and sufficient power for acceleration.
Traverses already have arrived at many Chevrolet showrooms, according to marketing director Steve Majoros; and the new model is selling briskly, "just as soon as they arrive." For GM, strong early Traverse sales are a bright spot in a U.S. car market that has been losing steam after six years of increasing sales.