Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

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Thread: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

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    Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots
    The second generation has many improvements and should help GM against tough competitors from Jeep, Ford and Toyota
    The Street
    Doron Levin
    Aug 14, 2017

    GM, after building 5,000 or so Traverses so far at its plant in Lansing, Michigan, showed the production version of the car to journalists in Detroit last week and offered test drives. Consumer Reports, the influential guide to purchase decisions, initially is hailing the model as impressive based on improved, comfort, convenience, throttle response, smooth performance of the nine-speed automatic transmission and sufficient power for acceleration.

    Traverses already have arrived at many Chevrolet showrooms, according to marketing director Steve Majoros; and the new model is selling briskly, "just as soon as they arrive." For GM, strong early Traverse sales are a bright spot in a U.S. car market that has been losing steam after six years of increasing sales.
    *Full Article at Link

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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    While I'm not surprised, I'd like to see how sales look in year 2 and 3 of the product cycle. Even the Camaro sold pretty well when the 6th Gen debuted. They have the opposite problem now. Obviously an SUV/CUV will maintain a better sales cycle, I'm just curious how much elasticity there is for price in this market.
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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    Not surprised at all. The new Traverse and Equinox will be very strong sellers for Chevrolet. Also I'd really like Chevrolet to seriously consider introducing the Trax Activ based on the SEMA concept to market.
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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    It looks a lot more like a Tahoe for a lot less money.
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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    Quote Originally Posted by Z Fury View Post
    While I'm not surprised, I'd like to see how sales look in year 2 and 3 of the product cycle. Even the Camaro sold pretty well when the 6th Gen debuted. They have the opposite problem now. Obviously an SUV/CUV will maintain a better sales cycle, I'm just curious how much elasticity there is for price in this market.
    Point taken on we'll see 2 or 3 years down the road, but comparing to a Camaro is just crazy talk.

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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    My local dealer (network of 4 stores) shows 50 looks like many of those are in transit; sounds like GM should have held back a bit to build inventory, especially when you consider those same 4 stores have 478 2017's still in stock!
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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    GM hit a grand slam with the new Traverse and Equinox. Both have substantially better styling and very attractive features. These new CUVs need to hold the fort up until the next gen pickups launch.

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    The Traverse looks like the ideal compromise between a Tahoe and a minivan, it should do very very well if it's priced appropriately.

    I do find it odd the towing capacity is only 5k, especially since a shorter wheel base more narrow v6 Grand Cherokee claims more. Perhaps Chevy is just being realistic.

    Anyone know the width between the rear wheel wells? Hopefully at least 48".

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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    I don't think initial sales tells you anything because early adopters that just have the first of anything new and the brand fans that have been waiting a long for something new buy as soon as they are available. You need to look farther down the road to see how they are being accepted.

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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    Starting to see a ton of new Equinox's running around...Seems to be selling really well. Lets hope the Traverse has the same success.
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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    Quote Originally Posted by NeverEnough View Post
    I do find it odd the towing capacity is only 5k, especially since a shorter wheel base more narrow v6 Grand Cherokee claims more. Perhaps Chevy is just being realistic.
    GC is on a hybrid uni-body platform that has been beefed up.

    Quote Originally Posted by osbornk View Post
    I don't think initial sales tells you anything because early adopters that just have the first of anything new and the brand fans that have been waiting a long for something new buy as soon as they are available. You need to look farther down the road to see how they are being accepted.
    ^This. Early adopters/Brand Fans do not represent the overall market in the least. That being said, I expect the updated model to sell around the same volume as the last Gen. It may sell a little more since they made the Acadia the short wheel base, so it just depends on how many of those buyers they pull in vs how many move on from GM.
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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    Quote Originally Posted by osbornk View Post
    I don't think initial sales tells you anything because early adopters that just have the first of anything new and the brand fans that have been waiting a long for something new buy as soon as they are available. You need to look farther down the road to see how they are being accepted.
    with the LONG life of the previous models there are a LOT of buyers that maybe HELD OFF until the nextgen model debuts so as to NOT buy the same car the third time

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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    Quote Originally Posted by NeverEnough View Post
    The Traverse looks like the ideal compromise between a Tahoe and a minivan, it should do very very well if it's priced appropriately.

    I do find it odd the towing capacity is only 5k, especially since a shorter wheel base more narrow v6 Grand Cherokee claims more. Perhaps Chevy is just being realistic.

    Anyone know the width between the rear wheel wells? Hopefully at least 48".
    Maybe I'm blind, but I have never seen a Traverse tow or even have trailer hitch installed.

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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    Quote Originally Posted by jzchev28 View Post
    Point taken on we'll see 2 or 3 years down the road, but comparing to a Camaro is just crazy talk.
    My only reason for bringing up the Camaro was due to the pricing change, and the gravity of that change not being fully realized until some time had passed. Obviously two completely different markets/different buyers/etc. My point remains, time will tell if this thing continues to sell of if this is just the standard list of buyers being the first ones in the neighborhood with the new shiny in the driveway.

    It does look to be an improvement in every area over the outgoing model. Except that engine - I hate that 3.6...
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    Re: Chevy Just Can't Keep Its $50,000 Crossover Traverse SUV on Dealer Lots

    I suspect people were waiting for a new Traverse - previous model was popular.

    GM needs some CUV hits - car sales are totally in the toilet.

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