GM Boss Isnít Completely Ruling Out Chevy Corvette Sub-Brand
Never say never.
DEC 04, 2019
Still seething over Fordís decision to brand its new electric four-door crossover a Mustang? Rumors have swirled for some time that General Motors could ultimately create a Corvette sub-brand, and a recent report from Motor Trend doesnít completely shut the door on such a notion. The word reportedly comes from GM CEO Mary Barra, who suggested a Corvette sub-brand was unlikely but didnít rule out the idea.
As quoted by Motor Trend, Barra reportedly said ďyou have to be really carefulÖĒ and later said, ďIím not going to say never, but I think if General Motors were to ever do anything, we would assess it very, very carefully.Ē The million-dollar question at this point is whether that assessment is already in progress, and thatís where GM is mum on the subject.
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