Barra Isnít Ruling Out Corvette Sub-Brand

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Thread: Barra Isnít Ruling Out Corvette Sub-Brand

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    GMI Staff Member Premium Member nadepalma's Avatar
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    Barra Isnít Ruling Out Corvette Sub-Brand

    GM Boss Isnít Completely Ruling Out Chevy Corvette Sub-Brand
    Never say never.
    DEC 04, 2019
    Christopher Smith
    motor1.com

    Still seething over Fordís decision to brand its new electric four-door crossover a Mustang? Rumors have swirled for some time that General Motors could ultimately create a Corvette sub-brand, and a recent report from Motor Trend doesnít completely shut the door on such a notion. The word reportedly comes from GM CEO Mary Barra, who suggested a Corvette sub-brand was unlikely but didnít rule out the idea.

    As quoted by Motor Trend, Barra reportedly said ďyou have to be really carefulÖĒ and later said, ďIím not going to say never, but I think if General Motors were to ever do anything, we would assess it very, very carefully.Ē The million-dollar question at this point is whether that assessment is already in progress, and thatís where GM is mum on the subject.

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    GMI Staff Member Premium Member nadepalma's Avatar
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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    The MotorTrend article is worth a read, but this nugget is corporate double-speak and certainly leaves the door open.

    I know there are plenty of people who will disagree with me, but GM should have crated a stand-alone Corvette brand a decade (or more) ago. As "focused" sports-car brands like Porsche have moved into sedans and SUVs (and more like Aston Martin, Ferrari, and very possibly Lotus, following suit), there is a world of untapped potential that could be realized by turning Corvette it's own marque.
    Quote Originally Posted by motor1.com
    Would a Corvette sub-brand make sense? From a financial perspective it seems a near certainty, at least according to a report from Morgan Stanley contributor and auto industry analyst Adam Jonas. He believes such a sub-brand could ultimately be worth upwards of $12 billion, though that certainly depends on the models the Corvette brand would offer. Some would argue that Corvette is already something of a sub-brand, with base-model C7 sports cars available under $60,000 and a range of variants that lead to the $120,000, 755-horsepower ZR1. Of course, in this context we’re talking about Corvette crossovers, Corvette EVs, and possibly even Corvette sedans to accompany the mid-engined 2020 C8 Stingray.
    I don't know if I can agree with that $12 Billion dollar figure (I'm not an analyst crunching numbers), but it certainly could be a huge revenue maker for GM. What's more, if some of those planned products (SUVs, sedans, crossovers, or otherwise) were engineered and planned with a luxurious Cadillac variant in mind, it could create a natural means within GM to justify green-lighting expensive processes and programs.

    We all know that GM is heavy on the bean-counters, committees, customer clinics, etc. The true "car guys" have to fight tooth and nail to get solid products to market. Part of that is due to making sure that margins are met. A potential Corvette brand is an untapped asset. If they were to combine developmental programs with Cadillac, and margins are thick enough on such products to warrant continued expansion and investment, than any Corvette-branded products could very well turn into resource for other GM programs (much in the way that pick-up and large-SUV profits help to fill the coffers for to not only deliver profits, but fuel "money-losing" or "break-even" product programs).

    Just my two cents.
    Last edited by nadepalma; 12-05-2019 at 08:55 AM.
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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    She could start by keeping the C7, giving it some updates, especially the DCT. Plus not killing the Camaro

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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    Quote Originally Posted by mbukukanyau View Post
    She could start by keeping the C7, giving it some updates, especially the DCT. Plus not killing the Camaro
    Agreed. But I think I read someplace that they couldn't keep the C7 going at the same time. I don't know if I really remember the explanation (and Lord knows if was an actual/tangible reason, or merely a corporate excuse to kill off the line), but Tadge Juechter was the interviewee making the comment.
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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    With the Porsche Tincan now out, what would people think of a high-perf Corvette EV? Say a AWD 4 door SUV-ish thing. Apparently Caddy is moving heavily into EV over the next few years, to share dev costs the new Vette would prob need to be an EV (my speculation).

    I assume “sub-brand” means still sold at Chevy dealers? (Not a new dealer network.) Maybe a few specialized dealers too?
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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    Final thought, how about a ICE Vette coupe based on the upcoming Blackwing CT5-V? Turn Lansing into “the Cadillac/Vette factory” (in addition to Bowling Green of course). Ultra high perf, all the bells and whistles, fantastic styling, +$100K.
    Last edited by dannyg; 12-05-2019 at 09:39 AM.
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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    Of course they're considering it and not ruling it out instead of just doing it. Look at Porsche. Idiots. Theyll consider it for another two years, decide to do it and we will see a FWD based AWD CUV in 9 years.
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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    Quote Originally Posted by bballr4567 View Post
    Of course they're considering it and not ruling it out instead of just doing it. Look at Porsche. Idiots. Theyll consider it for another two years, decide to do it and we will see a FWD based AWD CUV in 9 years.
    In before the obligatory "Porsche is a brand, Corvette is a model" posts...you're right, all they're going to do is speculate and study, do nothing and let the market pass them by. The C7 - C8 transition was the perfect time to get this whole thing off the ground...instead they wasted the opportunity and are now "reportedly" ;-) selling the C8 at a loss to keep the price in line with where the C7 was (TBH I don't believe that for a second, I think the "at a loss" is a cheap salesman tactic).

    Quote Originally Posted by dannyg View Post
    With the Porsche Tincan now out, what would people think of a high-perf Corvette EV? Say a AWD 4 door SUV-ish thing. Apparently Caddy is moving heavily into EV over the next few years, to share dev costs the new Vette would prob need to be an EV (my speculation).

    I assume ďsub-brandĒ means still sold at Chevy dealers? (Not a new dealer network.) Maybe a few specialized dealers too?
    Too late for a Corvette EV CUV, Ford already beat them to the punch w/ the Mach E....that'll be a straight up copycat move if they did that.

    Taking an additional step, a Corvette lineup would look like the below:

    C7 (grand Tourer) facelifted C7
    4D Sedan based off facelifted C7:


    CUV:


    and of course the C8

    These would then be sold out of Cadillac dealerships to 1. give high end buyers a high end experience and 2. Give Camaro the position as top dog on the Chevy showroom and allow for expansion of that brand without the "Corvette ceiling".
    Last edited by sdotjeezy; 12-05-2019 at 10:36 AM.
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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    I'm fine with a Corvette sub-brand, and I'm also fine with a Mustang "family." HOWEVER, I absolutely disagree with how Ford did it. There's zero connection between the Mustang Coupe and the Mustang CUV. If there were an electric Mustang coupe, I might be okay with it. If there were a 5.0 V8 Mustang CUV, I could probably get behind it. But the two models are completely disconnected. The only thing they share is the badge and tri-bar tailights, and I just don't think it's nearly enough. It's desperation marketing.

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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    Quote Originally Posted by Murrow View Post
    I'm fine with a Corvette sub-brand, and I'm also fine with a Mustang "family." HOWEVER, I absolutely disagree with how Ford did it. There's zero connection between the Mustang Coupe and the Mustang CUV. If there were an electric Mustang coupe, I might be okay with it. If there were a 5.0 V8 Mustang CUV, I could probably get behind it. But the two models are completely disconnected. The only thing they share is the badge and tri-bar tailights, and I just don't think it's nearly enough. It's desperation marketing.
    Problem is that you see it as desperation...but its successful marketing as they've already sold out of the Launch Edition Mach Es...also, how many of the customers are going to be new to the Ford brand, and there is probably a likelihood that some of these will purchase an actual Mustang GT to go along side their Mach E. Its pretty genius marketing if you ask me.
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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    I think it will be a sure thing we see a full line of Vette models. The Porsche project has been a success for them and I think that’s what they were waiting to see if it succeeded or not. The lineup will probably include the next gen Camaro being a front engine design entry level coupe in coupe and convertible form. Entry level CUV followed by the high dollar options in the C8, sedan and midsize CUV. I’d expect ice engine options in only the coupes with the rest being EVs only.
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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    Just because Ford is tarnishing the Mustang name doesn't mean GM has to follow suit with Corvette.

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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    How about GM get Cadillac right before thinking about ANY sub brand!!

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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    Quote Originally Posted by LowRider View Post
    Just because Ford is tarnishing the Mustang name doesn't mean GM has to follow suit with Corvette.
    That would require the GM braintrust be =/> Porsche smart people. I'm not holding my breath on that. Mary sounds more like the speaker of the house every day.

    But I HAVE come up with a name. Yes, there's Vette II (like Chevy II, very clever no?), Vettevelle, Vettabu, Vettpala, Vettrado, Vettinox...hey, Saturn's already been used and ruined, how about Uranus?
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    Re: Barra Isnít Ruling Out Corvette Sub-Brand

    Perhaps we can put the coming electric Hummer under the Corvette banner. Win-Win??
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