As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

  1. Welcome to GM Inside News Forum – General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
     
Page 1 of 4 123 ... LastLast
Results 1 to 15 of 60

Thread: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

  1. #1
    7.0 Liter LS7 V8
    Join Date
    Apr 2003
    Location
    Daytona Beach, FL and Upstate NY
    Posts
    4,669
    Thanks
    128
    Thanked 406 Times in 215 Posts
    My Ride
    2017 Kia Soul Turbo/ 2018 CX-5

    As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    Pickup truck drivers are still brand loyal, but that’s dwindling, Car Gurus says.
    Market Watch
    March 28, 2019
    By: Claudia Assis


    As pickup truck prices escalate, some are considering switching to cheaper vehicles, according to a survey by online used-car marketplace CarGurus Inc.

    Brand loyalty among pickup truck owners is beginning to decrease compared with the same survey done a year ago, CarGurus CARG, +0.26% said Thursday. This year, 70% of truck owners said they would switch brands if their preferred brand raised pickup truck prices by $10,000, compared with 64% in 2018.

    “While truck owners still have strong brand and category loyalty, the challenge for car manufacturers and dealerships is that loyalty is increasingly less reliable as a driver of sales,” said Madison Gross, director of consumer insights at CarGurus.

    Toyota Motor Corp. 7203, -1.65% TM, -1.62% pickup truck owners were the most brand loyal, it found, with 41% not willing to consider another pickup truck brand. Owners of General Motors Co.’s GM, +1.23% Chevrolet pickups were the least brand loyal, with 28% not willing to switch brands.

    Full article at link.
    Last edited by Envoy4Life; 03-28-2019 at 05:35 PM. Reason: Formatted and moved to ticker

  2. Remove Advertisements
    GM Inside News
    Advertisements
     

  3. #2
    6.2 Liter LS3 V8 JimmyDiablo's Avatar
    Join Date
    Jun 2012
    Location
    NY
    Posts
    3,820
    Thanks
    1,663
    Thanked 1,788 Times in 1,068 Posts

    Re: As truck prices rise, driver loyalty declines, survey finds

    I predict fireworks in this thread....


  4. The Following 3 Users Say Thank You to JimmyDiablo For This Useful Post:

    Envoy4Life (03-28-2019),ryannel2003 (03-29-2019),StarCruiser (04-01-2019)

  5. #3
    GMI Staff Member Premium Member Envoy4Life's Avatar
    Join Date
    Jun 2010
    Location
    Detroit, MI
    Posts
    21,380
    Thanks
    3,634
    Thanked 6,507 Times in 3,763 Posts
    My Ride
    2016 Cadillac CTS Performance
    Quote Originally Posted by JimmyDiablo View Post
    I predict fireworks in this thread....

    If I may, allow me to set off the first M-80:

    The T1XX trucks are absolute rubbish, and will stain GM's reputation in the truck market until they are replaced, which will hopefully happen ahead of schedule.

    The Chevy is ugly, both are massively overpriced, both have a terrible interior, and both somehow are not as safe as they should be, according to the IIHS's most recent small overlap test. Just a total disaster, and one that GM had to have saw coming.

    They need an emergency refresh for the twins, similar to the 2014 Malibu, stat.

    Particularly interesting to me was this little tidbit:

    Quote Originally Posted by Article
    Toyota Motor Corp. 7203, -1.65% TM, -1.62% pickup truck owners were the most brand loyal, it found, with 41% not willing to consider another pickup truck brand. Owners of General Motors Co.’s GM, +1.23% Chevrolet pickups were the least brand loyal, with 28% not willing to switch brands.
    So GM decided to cheap out on the new trucks by giving them an awful interior, overprice them, and make them... unconventional looking. The poll says that Chevy truck drivers are least loyal to the brand, so it'll be interesting to see if the polled percentage will translate to large chunk of buyers.

    Hopefully I won't, but if I were in the market for a new pickup, I know I wouldn't be buying a Chevy Silverado. Not with that face, interior, and price tag. Not in a million years.

    Let's see how the market responds. Silverado sales were down big last month, and down over 8% YoY. Hopefully this is a wakeup call to GM to make the trucks better via either refresh, or by pulling ahead their replacements' SoP date.
    Last edited by Envoy4Life; 04-03-2019 at 02:57 PM.
    Current:

    2016 Cadillac CTS4 2.0T Performance

    2006 GMC Envoy SLT 4x4

    Hidden Content Originally Posted by Greg.Botts Hidden Content
    LOL at all the FORD fans in this thread thinking they got a one up. This is the Yukon Denali and trust me it's going to blow away the Navigator. Escalade is gunning for RR/Bentley level of interiors and beyond. I've talked to someone about this on another site that confirmed it Navigator isn't even being bench-marked at Cadillac too low for them.
    ^GOLD^

    Hidden Content

  6. The Following 8 Users Say Thank You to Envoy4Life For This Useful Post:

    1958carnut (03-29-2019),Ed753 (03-29-2019),Extreme4x4 (03-28-2019),joey (03-28-2019),lohchief (04-01-2019),skylark68 (04-01-2019),StarCruiser (04-01-2019),vanshmack (03-30-2019)

  7. Remove Advertisements
    GM Inside News
    Advertisements
     

  8. #4
    Corvette C7 AMERICA 123's Avatar
    Join Date
    Aug 2007
    Posts
    15,628
    Thanks
    7,939
    Thanked 1,574 Times in 1,093 Posts
    My Ride
    The Toyota Rat Catcher

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    1. ) It is a flawed and or very limited value Survey.

    2. ) Setting that aside, there is a lot more going on than this Market Watch article suggests.

    Including more than a few things for each partisan group they do cover.......ie Chevrolet, Ford, RAM, and 'strangely'.... Toyota.




    Here is the original Presser from the original source.

    Do make sure you read the methodology section down below.


    https://go.cargurus.com/2019PickupTruckSurvey.html
    Last edited by AMERICA 123; 03-28-2019 at 09:25 PM.
    "From tech stocks to high gas prices, Goldman Sachs has engineered every major market manipulation since the Great Depression — and they're about to do it again."
    "The world's most powerful investment bank is a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money."
    "If America is circling the drain, Goldman Sachs has found a way to be that drain — " Matt Taibbi

  9. The Following 4 Users Say Thank You to AMERICA 123 For This Useful Post:

    Cobaltss_King (03-29-2019),gkr778 (03-28-2019),SierraGS (03-31-2019),StarCruiser (04-01-2019)

  10. #5
    Chevrolet VOLT Premium Member
    Join Date
    Feb 2010
    Location
    The land of the hethan
    Posts
    10,213
    Thanks
    1,477
    Thanked 3,473 Times in 2,273 Posts
    My Ride
    The coffin on wheels

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    Since none of the three major brands are raising prices by $10,000 the question is irrelevant.

    A better question would be, how will rising prices affect your decision to buy your next truck:
    a) No change, I get the truck I want.
    b) I would cross shop the competition's trucks.
    c) I can't afford the payments on new trucks anymore.
    d) I would switch to buying 12 month old trucks.

  11. The Following 5 Users Say Thank You to jpd80 For This Useful Post:

    Dheart (03-29-2019),eklauss (04-08-2019),ksss (03-29-2019),richmond2000 (03-29-2019),StarCruiser (04-01-2019)

  12. #6
    R2-D2 Astromech Droid Premium Member Neanderthal's Avatar
    Join Date
    Nov 2004
    Location
    A sunny cave in Transylvania
    Posts
    33,912
    Thanks
    8,007
    Thanked 6,471 Times in 4,043 Posts
    My Ride
    17 Soul&/01 PT LTD/15 JD130

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    This can't be true. I just saw a "I switched to Chibby!" ad.

    Research smeesearch! When I see a Chibby mon ad, I know I'm seeing the truth!
    2017 Soul &, Titanium

    Where liberty dwells, there is my country. Benjamin Franklin

    The natural progress of things is for liberty to yield and government to gain ground. Thomas Jefferson

    Hidden Content Hidden Content Hidden Content

  13. The Following User Says Thank You to Neanderthal For This Useful Post:

    joey (04-01-2019)

  14. #7
    2.4 Liter SIDI ECOTEC ksss's Avatar
    Join Date
    Oct 2011
    Location
    Idaho
    Posts
    204
    Thanks
    85
    Thanked 96 Times in 54 Posts
    My Ride
    2018 Chevy 3500 CC, LB Duramax

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    I am a straight line GM truck buyer (and car buyer for that matter). When they no longer make a truck or car that meets my needs or expectations, then I will cross shop. A GM product nor GM themselves has yet to do me dirty, so they have earned my loyalty. As for price, I will pay what it costs to get what I want. That of course can change, but for the last 25 years that has been the case and hopefully continues.
    2015 Chevy Camaro ZL1 AGM/2019 Chevy Camaro ZL1/1LE on order.
    2018 Chevy 3500 CC LB SRW Duramax

  15. The Following 5 Users Say Thank You to ksss For This Useful Post:

    Al465 (04-05-2019),AMERICA 123 (03-29-2019),Cobaltss_King (03-29-2019),Dheart (03-29-2019),eklauss (04-08-2019)

  16. #8
    6.2 Liter LS9 Supercharged V8
    Join Date
    Apr 2005
    Posts
    8,596
    Thanks
    960
    Thanked 1,453 Times in 834 Posts

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    Quote Originally Posted by AMERICA 123 View Post
    1. ) It is a flawed and or very limited value Survey.

    2. ) Setting that aside, there is a lot more going on than this Market Watch article suggests.

    Including more than a few things for each partisan group they do cover.......ie Chevrolet, Ford, RAM, and 'strangely'.... Toyota.

    https://go.cargurus.com/2019PickupTruckSurvey.html
    Strangely, no mention of GMC, Nissan (who hadn't updated the Frontier since a decade ago) and to a latter extent, Honda with the Ridgeline.

  17. The Following 3 Users Say Thank You to Stéphane Dumas For This Useful Post:

    AMERICA 123 (03-29-2019),eklauss (04-08-2019),gkr778 (03-29-2019)

  18. #9
    2.8 Liter Turbocharged V6
    Join Date
    Apr 2013
    Location
    Indianapolis
    Posts
    962
    Thanks
    858
    Thanked 797 Times in 353 Posts

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    Are Chevy owners the least loyal because they would consider "upgrading" to the Sierra?

    This survey feels dubious...
    Current Vehicles:
    1999 Tahoe 4x4 - daily driver
    1999 Camaro Z28 - bolt-on weekend vehicle
    2015 Equinox LTX - wife's car

  19. The Following 6 Users Say Thank You to Z Fury For This Useful Post:

    AMERICA 123 (04-03-2019),Cobaltss_King (03-29-2019),Dheart (03-29-2019),eklauss (04-08-2019),Evo69 (03-31-2019),KingElv!s (03-31-2019)

  20. #10
    2.8 Liter Turbocharged V6
    Join Date
    Sep 2008
    Location
    NYC Area
    Posts
    822
    Thanks
    87
    Thanked 199 Times in 128 Posts
    My Ride
    2003 Cadillac Escalade

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    All of this is a lot of hot air...

    It's a sheer fact that pickup truck prices ARE going up because people are dumb enough in this country to buy them at ever increasing prices. Even with all of the markup, these very same buyers are more willing to pay for a lot more profit for GM than they would for an Impala, Cruze, Volt, etc.

    You want to know why cars are no longer sold by US car manufacturers? Because American people prefer buying American pickup trucks--not cars. Something about harking back to the "good 'ole days" or something like that...

    The only reason why this article exists is for blogs like this to stir the natives into a frenzy. They are just stirring the pot.

    ...and we just eat it up...
    Last edited by NoStopN; 03-31-2019 at 02:24 PM. Reason: Removed political comments. Don't do that crap.
    2018 Chevy Tahoe
    2017 Chevy Suburban
    2003 Cadillac Escalade -- 200K miles and still rollin' (current ride)
    Past Rides:
    2014 Buick Verano (Lease)
    2011 Cadillac CTS 3.0 (Lease)
    1998 Camaro Z28 -- RIP 1/2016

  21. The Following 2 Users Say Thank You to GMOwner For This Useful Post:

    Al465 (04-05-2019),sdotjeezy (03-30-2019)

  22. #11
    6.0 Liter L76 V8
    Join Date
    Jun 2016
    Posts
    2,138
    Thanks
    586
    Thanked 1,057 Times in 656 Posts

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    "My Daddy always drove one" doesn't cut it anymore.

    Bail Out, Exodus from Canada US, and building an "All New Truck" that has just caught up (if) are all the things that lead to "Well maybe We should look at a Ram/Ford/Tundra."

    Which leads to "We are a Tech Company"

  23. The Following 2 Users Say Thank You to InCogKneeToe For This Useful Post:

    bongos2u (03-29-2019),SierraGS (03-31-2019)

  24. #12
    6.0 Liter L76 V8
    Join Date
    Jun 2016
    Posts
    2,138
    Thanks
    586
    Thanked 1,057 Times in 656 Posts

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    Also let's face it. 50% if not more, of the Trucks out there are merely Cars.

    Which is obvious with 24% of Toyota Owner Not buying another truck. The strange number is Ford Owners being 2nd on that list at 19%. At the same time, Ford being the Highest Switch to Brand of all Brands.

  25. The Following User Says Thank You to InCogKneeToe For This Useful Post:

    eklauss (04-08-2019)

  26. #13
    6.0 Liter L76 V8 gkr778's Avatar
    Join Date
    Jun 2016
    Location
    Southaven, Mississippi USA
    Posts
    2,301
    Thanks
    2,767
    Thanked 2,096 Times in 1,094 Posts
    My Ride
    2014 BMW 320i and '72 Nova

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    Quote Originally Posted by Z Fury View Post
    This survey feels dubious...
    It is dubious. Big thank you to AMERICA 123 for the details in post #5. Here is a summary of CarGurus' methodology for this "survey"; the flaws are quite evident:

    Quote Originally Posted by CarGurus
    "In February 2019, CarGurus surveyed 1,067 current and former pickup truck owners. Among them, 581 currently own at least one pickup truck and 486 had owned a truck previously, but no longer do. Among the current pickup truck owners, 195 own a Ford pickup truck, 154 own a Chevrolet pickup truck, 106 own a Toyota pickup truck, and 101 own a Dodge/Ram pickup truck. In January 2018, CarGurus surveyed 489 truck owners as the inaugural survey of this annual benchmarking study. More information is available by contacting [email protected]"
    God and guns keep us strong. That's what this country was founded on. - Lynyrd Skynyrd

  27. The Following User Says Thank You to gkr778 For This Useful Post:

    AMERICA 123 (04-03-2019)

  28. #14
    6.2 Liter LS9 Supercharged V8 big swede's Avatar
    Join Date
    Sep 2003
    Posts
    8,691
    Thanks
    287
    Thanked 751 Times in 380 Posts
    My Ride
    Scat Pack Shaker

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    Quote Originally Posted by Z Fury View Post
    Are Chevy owners the least loyal because they would consider "upgrading" to the Sierra?

    This survey feels dubious...
    I was wondering the same. If you go from Chevy to GMC it's probably considered not being loyal even though it's the same company.

  29. The Following 3 Users Say Thank You to big swede For This Useful Post:

    Al465 (04-05-2019),eklauss (04-08-2019),richmond2000 (03-30-2019)

  30. #15
    R2-D2 Astromech Droid Premium Member Neanderthal's Avatar
    Join Date
    Nov 2004
    Location
    A sunny cave in Transylvania
    Posts
    33,912
    Thanks
    8,007
    Thanked 6,471 Times in 4,043 Posts
    My Ride
    17 Soul&/01 PT LTD/15 JD130

    Re: As Truck Prices Rise, Driver Loyalty Declines, Survey Finds

    Quote Originally Posted by gkr778 View Post
    It is dubious. Big thank you to AMERICA 123 for the details in post #5. Here is a summary of CarGurus' methodology for this "survey"; the flaws are quite evident:
    Werd. Nobody owned a GMC and nobody owned a Nissan?
    2017 Soul &, Titanium

    Where liberty dwells, there is my country. Benjamin Franklin

    The natural progress of things is for liberty to yield and government to gain ground. Thomas Jefferson

    Hidden Content Hidden Content Hidden Content

  31. The Following 3 Users Say Thank You to Neanderthal For This Useful Post:

    AMERICA 123 (04-03-2019),eklauss (04-08-2019),Stéphane Dumas (03-29-2019)

  32. Remove Advertisements
    GM Inside News
    Advertisements
     

Page 1 of 4 123 ... LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. GM and Chrysler sales rise in Canada while Ford declines
    By ne_one in forum Monthly Sales Results
    Replies: 0
    Last Post: 10-02-2012, 05:16 PM
  2. Replies: 27
    Last Post: 05-23-2010, 07:45 PM
  3. Replies: 0
    Last Post: 02-26-2008, 05:33 PM
  4. Toyota and GM top annual customer loyalty survey
    By Titanic in forum Automotive Industry & GM News
    Replies: 45
    Last Post: 01-22-2006, 03:14 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Powered by vBadvanced CMPS v4.1.2